ICUC

We’re your “always-on” team. Helping customers in any languages. Any time zone. Across all channels. Reach out to our support team: https://lnkd.in/gtcaUdQU

In partnership with Fierce Pharma, our Regulated Team at ICUC recently shared key insights found from social listening throughout 2024 on what we are calling a "trust paradox" developing on social media between brands, patients, and healthcare providers. Key Takeaways: 🔹 Strategic engagement helps brands build credibility in an industry where trust is critical. 🔹 Regulatory challenges don’t have to mean silence; thoughtful, compliant conversations make all the difference. 🔹 Social listening isn’t just about monitoring, it’s about understanding and can help drive engagement with real concerns. To read more, 🔗 link to the article in the comments!

Our clients asked, and we answered: Bluesky is an exciting platform for social media expansion. With its rapid growth and familiar interface, it’s a compelling choice for building strong, engaged communities. Here are a few insights on the benefits of adding Bluesky to the strategy.

Genuine connections will define 2025. 🤝 Whether it be leveraging social listening insights or optimizing popular formats, brands should focus on developing tangible content that resonates with their fans. As we continue to see a rise in AI driven content, our strategists are homing in on the possibilities of human connection.    In the new year, we’re excited to see how social media will evolve, enabling brands to craft unique and memorable experiences that build trust and loyalty with their fans.

The holidays invite us to pause and reflect on the growth we’ve achieved over the past year. From the milestones we’ve reached with our clients to the incredible impact of our team members, we’re filled with gratitude and excitement for what’s ahead. Here’s to another year of opportunity and shared success. Happy Holidays!

During our latest Role Call meeting, Senior Insights Analyst Mbulelo Dinga shared how his innate curiosity drives him when exploring our clients’ industries and audiences. By uncovering valuable insights and drawing meaningful conclusions, Mbulelo along with the Insights team, helps amplify their businesses and foster stronger connections with their audiences. Hear from Mbulelo as he explains how curiosity serves as a cornerstone for his role.

For our Co-President and Chief Growth Officer, Nicole van Zanten, leadership is deeply rooted in personal growth, continuous learning, and resilience. She believes that great leaders inspire growth in others, creating space for voices to be heard and ideas to flourish.  During her maternity leave, Nicole discovered Good Inside by Dr. Becky Kennedy, a parenting guide that unexpectedly became a source of leadership wisdom she often leans on. Here are a few books that have influenced Nicole’s leadership journey.

All year, our Content Specialists have been wrapped up in comments, DMs, newsfeeds, and everything in between. They’re the humans behind the brands, engaging everyone so seamlessly that some think they’re powered by AI. But let’s be clear: their unique engagements are unmatched, and so is their dedication. ✨   Here’s our wrapped list for 2024, dedicated to our Content Specialists who see everything and engage with everyone --- according to brand guidelines, of course. 😄🎁

🍂 Happy Thanksgiving! 🍂 As our US employees and clients celebrate the tradition of sharing stories, meals, and space, we’re reminded of the incredible ways community enriches our lives—both personally and professionally. This Thanksgiving, we’re especially grateful for: 🤝 Fostering Community — Together, we’ve built spaces that bring people closer, spark meaningful conversations, and celebrate diverse voices. ✨ Genuine Connection — The bonds we’ve nurtured with each other and with the communities we manage are a testament to the power of human connection. 🌟 Unwavering Support — Whether online or within our teams, we lift each other up, ensuring everyone feels valued and empowered. Wishing you all a Thanksgiving filled with gratitude and joy.

🌍✨ Happy World Hello Day! ✨🌍   At ICUC, we believe that every great conversation starts with, 'hello!' Our dedicated content specialists are the voices that connect with our clients’ audiences, providing exceptional customer service, sharing brand values, and creating lasting relationships—one hello at a time. And the best part? They do it in multiple languages, ensuring every 'hello' is personal and meaningful.