IMI International

🎄 Canada’s Holiday Shopping Preferences Revealed 🛒 With major shopping events just around the corner, our IMI Pulse™ data uncovers some fascinating trends in Canadian shopping habits over the past few years: 🛍️ In-Store Still Matters, But It’s Losing Ground In-store shopping saw a strong comeback at the start of 2022, nearly reaching pre-pandemic levels. However, interest has since dropped by almost 5%. Canadians still appreciate the in-person experience, but preferences are clearly shifting. 📈 Online Interest Rebounds After a pandemic-driven surge, online shopping interest dipped 7.5% below pre-pandemic levels by early 2023. Now, as of mid-2024, online interest is on the rise again, approaching previous highs. Why the renewed interest? Improved online experiences like free shipping and a wider selection are enticing Canadians back. This holiday season, Canadian retailers should focus on both fronts: enhancing in-store experiences while boosting online perks. Meeting shoppers where they are could be the key to capturing Canadian hearts—and wallets—this year. #CanadianShopping #HolidayTrends2024 #RetailStrategies #InStoreVsOnline #HolidaySeasonReady

🚨 Holiday Shopping Trends: US In-Store vs. Online 🚨 As we gear up for major shopping events like Black Friday, Cyber Monday, and Boxing Day, our IMI Pulse data highlights key shifts in US shopping habits from 2019 through mid-2024: 📊 In-Store Comeback By 2022, in-store shopping returned to pre-pandemic levels and remains strong, with 85% of shoppers preferring the hands-on experience. 💻 Online Decline Although online shopping surged during the pandemic, interest has dropped 3.5% since 2022, now falling below pre-pandemic levels. Consumers want more than just products—they crave experiences. As US shoppers increasingly choose in-store, brands should focus on elevating the in-store experience to drive engagement and growth. It offers a sense of community and interaction that online shopping just can’t replicate. #ShoppingTrends #RetailFuture #InStoreExperience #BlackFriday2024 #BrandGrowth

Have you ever wondered how different advertising campaigns resonate with consumers? Does the adidas 'You Got This' campaign drive purchase? Or does Tim Hortons 'Roll Up The Rim' build lasting brand momentum? JOIN US ⏩ https://lnkd.in/gZCMghNR on November 14 at 11:30AM for our upcoming webinar 🌏"Around The Globe in 30 Minutes,"🌏 and discover how to drive real results through effective campaign creative. #webinar #creative #testing #fuelbrandgrowth

Inflation dropped to 1.6% in September, the lowest since February 2021: What does this mean for Canadian consumers? 🤔⬇️⬇️ When inflation is less of a concern, how are Canadians adjusting their financial habits? 🔹 71% check their online banking apps 🔹 70% are dining at home more often 🔹 67% are spending more thoughtfully But when inflation rises, we see slight changes in behavior: 🔸 86% become more careful with spending 🔸 85% eat at home to save 🔸 80% frequently check banking apps Regardless of inflation trends, Canadians are staying mindful of their spending, always adapting to keep their finances on track. Looking for more insight like this? Send us a message. #Inflation #CanadianEconomy #FinancialPlanning #ConsumerTrends #MoneyManagement #PersonalFinance

Discover what's captivating Canadian newcomers. Our latest IMI NextWave webinar, 'Accelerating Impact With Newcomers Across North America,' revealed key insights into the elements that truly excite this growing demographic. 🤸♂️🤸♀️   Want to learn more about how to engage newcomers effectively? Find the full report link in the comments below. ⬇⬇⬇ #fuelbrandgrowth #insights #multicultural #newcomers

🚀✨ UPCOMING WEBINAR: Around The Globe in 30 Minutes ✨🚀 JOIN US on November 6th at 11:30 AM as David Hudson, SVP at IMI International, shares insight into what drives campaign effectiveness and, as a result consumer behavior. Learn proven strategies to fuel your brand's growth. Register HERE: https://hubs.li/Q02SL9Y70 Discover how compelling creative and messaging can drive consumer behavior. Learn why it's essential for your success. #CaseStudy #insights #fuelbrandgrowth #webinar

Don't miss Vanessa Toperczer, IMI Internationals SVP, sharing her expertise on how to attract and retain Newcomer consumers at the upcoming Coffee Association of Canada webinar! Learn key strategies accelerate your impact and build loyalty with this valuable demographic. Gain practical advice to stay ahead in the industry. Find out more information here: ☕ https://lnkd.in/g2sCFwuW ☕ #coffee #newcomers #business #fuelbrandgrowth

🚀 JUST RELEASED 🚀 our latest IMI NextWave™ webinar "Accelerating Growth With Newcomers Across North America” ➡️https://hubs.li/Q02RNkDk0 Download now or watch the webinar on demand to hear SVPs Vanessa Toperczer and Laura Janes uncover: 😆 WHAT EXCITES: To drive connection 💸 WHAT DRIVES PURCHASE: To drive conversion 🎖️ WHAT BRANDS LEAD: To understand your starting point Looking for more ways to understand this insight, test yourself with our HOTSEAT QUIZ 🔥➡️ https://shorturl.at/izRCU and make sure to keep your eyes peeled for our next webinar announcement! 👀Coming soon! #fuelbrandgrowth #newcomers #quiz #insights #engagement #excitement

Do you have the essential insight needed to accelerate your brand revenue with Newcomers? JOIN US TOMORROW https://lnkd.in/gxD6Jdnj and discover: 1. WHAT EXCITES: to drive connection 🤯 2. WHAT DRIVES PURCHASE: to drive conversion 💸 3. WHAT BRANDS LEAD: to understand your starting position 🎖️ Be part of the thousands of marketers who have already discovered the power of our IMI NextWave™ Content Series'. #webinar #newcomers #insights #fuelbrandgrowth

JOIN US next week for Part II of our 'Newcomers to New Consumers' webinar. You don't want to miss this one! THIS SESSION WILL UNCOVER: 💪 1. What brands have strength and/or opportunity 🤯 2. What 'excites' newcomers 💸 3. What drives action and purchase Grab your spot HERE ➡️https://hubs.li/Q02PBfkD0 Understand where, when and how to show up to fuel growth.