Intercept

Satya Nadella's leadership is guided by his belief that computing will become only more ubiquitous and that Microsoft should spread its bets broadly, learning as it goes. His leadership style builds space for patient investment, new possibilities, and allowing acquisitions to bloom on their own terms. A great feature by Fast Company👇

There is a simple 5-steps approach on how to upgrade your business with AI. Follow these steps: Step 1 Do an audit. ↳ Ask your team how they use AI  ↳ Ask your people about their relations to AI ↳ Scan your workflows for bottlenecks ↳ Scan your processes for challenges Step 2 Learn from the insights. ↳ Learn more about your team's AI skills ↳ Find your internal AI champions ↳ Identify workflows that you can improve (with or without AI) ↳ Identify potential AI use cases for quick results Step 3 Create an AI roadmap. ↳ Find and detail the first AI use case ↳ Explain expected results after inserting AI ↳ Prepare a plan on how to implement AI ↳ Get your champions to help you with the rollout Step 4 Do an AI pilot program. ↳ Add 1 AI tool to 1 workflow with 1 use case ↳ Track and monitor results and usage of the AI tool ↳ Train internal team to use the tool at their best of their abilities ↳ Share the learnings of the program with everyone Step 5 Go all in. Once you have one program, do more. The goal is to roll out more use cases in time. You can start small.  Build up from there. But never forget the big picture: AI is not a tool. It is not a solution. It is a holistic approach to productivity and growth. It is how you will do business. It is how you should do business today. But you need to start from somewhere.  The simple 5-steps approach is a starting point. -- I'm Peter. Follow me for tips on using AI as a marketing leader. At Intercept, I help B2B companies to scale with the help of AI. DM me if you need any help. #AI #marketing #business #growth #b2b

Imagine this: in just a few years, you will spend 80% less time on the tasks that fill your week and 80% more on innovation. As Chuck Robbins, CEO of Cisco, said: "We're moving into an era where AI will not just support business processes but drive them—allowing teams to focus on innovation rather than execution." Future of work = augmented by AI. ↳ Spend more time on innovation and less on management ↳ Spend more time on strategy and less on execution ↳ Faster decisions and more rapid scaling But only if AI augments everything in work. More than just a tool More like a holistic presence. Those who get it are the ones who will win the 3 key benefits of AI: → Certainty in decisions → Efficiency in operation → Speed in execution In a few years from now, we will have happier Mondays. :) -- I'm Peter. Follow me for tips on using AI as a marketing leader. At Intercept, I help B2B companies to scale with the help of AI. DM me if you need any help. #AI #marketing #business #growth #b2b

Another way tech is helping our planet 🌍 Machine learning, cloud technology, and data science help identify patterns of deforestation, allowing for quicker action to be taken in at-risk areas. #AIForGood via Microsoft

A GTM strategy in 30mins? It is possible through dialogues with an AI. But you need to use the right prompting framework. Here's one ↓↓ The Socratic Method is not a new model. But it is the perfect one for strategic discussions with AI. If you use it correctly, you can gain deep insights in minutes. ↳ Create a complete GTM strategy  ↳ Create a marketing campaign ↳ Create a strategic business plan The key here is dialogue.  → Do not seek straightforward answers → Focus on probing ideas with open-ended questions This is how it works: → Start with exploration - go wide with open questions → Narrow down with probing ideas with follow-up questions → Clarify with more dialogue as you go deeper → Make it actionable once you think you've covered everything You would be surprised how much you can achieve with this method. All within an hour or less. You can improve this even further. ↳ Converse with a custom AI trained in your company's data ↳ Fine-tune your custom AI to think strategically and be more critical In time, this AI will be your no1 sidekick for decision-making. Essential for any leaders of the future. Have you used this method before? -- I'm Peter. Follow me for tips on using AI as a marketing leader. At Intercept, I help B2B companies to scale with the help of AI. DM me if you need any help. #AI #marketing #business #growth #b2b

78% of B2B marketing leaders agree GenAI = better creativity. Why? ↓↓ In our new study we asked B2B marketing leaders: - How are they currently using AI in their marketing? - What has been their experience with AI so far? - How do they plan to use AI in the future? One of the standout insights? 78% of leaders agree that  ↳ while AI's impact on creativity is a mixed bag  ↳ GenAI boosts creativity in marketing strategies Why GenAI for creativity? Marketing leaders see Generative AI as a way to: → Generate fresh ideas and concepts that inspire new campaigns → Automate parts of the creative process freeing up time for strategy → Enable faster creative production without sacrificing quality With GenAI, they see 3 core benefits: 1 - Creative acceleration  ↳ GenAI tools speed up brainstorming and content creation ↳ GenAI allows teams to produce ideas at scale 2 - Idea diversity ↳ AI can analyze vast data  ↳ With that data it can provide diverse creative options 3 - Human-AI synergy  ↳ AI can generate ideas BUT... ↳ Human input is still crucial for pushing creativity beyond AI outputs Looking for the full picture? Our study is now public, featuring: → 15+ insights from B2B marketing leaders on AI usage → 30+ case studies on how they're leveraging AI today → 100+ expert recommendations to help you get started Get your copy here → https://lnkd.in/dsB-cY8K -- I'm Peter. Follow me for tips on using AI as a marketing leader. At Intercept, I help B2B companies to scale with the help of AI. DM me if you need any help. #AI #marketing #business #growth #b2b

Our true value as leaders is not in the work we do -- but in the way we inspire what comes from others. #Leadership #DreamTeam

Prompting is creativity. Here’s why ↓↓ There’s a lot of concern that AI will replace human creativity. People say AI produces generic, uniform content. And with so much AI-generated content flooding the internet... ...what will happen to designers, copywriters, and artists? It sounds like a tragedy for creativity. But is it? Let’s face two hard truths. 1. Most content is already generic. It was yesterday. It is today. It will be tomorrow. AI or not, most of us create content with conformity. Are you being creative when you take a selfie with Positano as background? Like millions before you? The only difference now is that AI makes it easier to create content. But here’s the catch—you still need creativity to break out. 2. Creativity doesn’t come from knowledge alone. You can master Adobe Illustrator and still be an average designer. You can read 1,000 books and still be an average writer. Creativity comes from - intuition - loosely connected ideas - taste - self-reflection - intelligence These are inherently human traits that AI can’t replicate. So, does AI make creativity less important? On the contrary. As Ilya Sutskever, co-founder of OpenAI, put it: "AI is the brush in the painter's hand." Now, with AI, everyone has the tools to create. Everyone has a brush and a blank canvas. The question is: how will you use the brush? It all comes down to how you prompt the AI. Prompt better = more creative output. Train AI better with prompting = more unique results. Creativity will remain essential for: - asking the right questions through prompting - judging and refining AI-generated content - thinking strategically over time AI doesn’t understand time or experience. AI lacks self-reflection. AI lacks creativity. But we do. It’s up to us to harness our creativity and use AI to enhance, not replace it. -- I'm Peter. Follow me for tips on using AI as a marketing leader. At Intercept, I help B2B companies to scale with the help of AI. DM me if you need any help. #AI #marketing #business #growth #b2b

AI is here to change marketing. How can marketers prepare for this shift in the way we work? In our latest study, we aim to provide answers. You’ll discover: 🔑 15 key insights on how marketing leaders are using AI tools 👩💻 Case studies from companies leveraging AI in their marketing 💡 Actionable strategies to help you integrate AI into your workflows Download your free e-book: https://lnkd.in/g5c3xSuk #AI #Marketing

To all my European friends here: the EU will reboot its tech sector. Let me explain. As an EU citizen living in Italy and working at the intersection of AI, tech, and marketing, I found Mario Draghi's latest report super important. The EU's competitiveness is in ruins.  It needs a restart. Problems are: ↳ High level of red tape to incorporate ↳ Medium-to-low level of digitalization in general ↳ High level of regulations in privacy and data management ↳ And the obvious one no1: energy prices (3-5x than in the US)  ↳ And the obvious one no2: low level of internal supply chain sharing of raw materials Draghi's report addresses all problems. He proposes a plan to reboot the EU's competitiveness.  The plan is bold. Key recommendations: → All-in on AI, semiconductors, and high-speed networks → All-in on common tech standards and way towards a single market → Avoid regulatory fragments in data between members and partners → Refocus EU investments on high-risk scaleup ventures via the EIB → Focus financial assets to promote EU-wide digitalization In an ideal world, this will mean: ↳ The EU will be the champion of open common standards ↳ The EU will be a fantastic place to start tech, especially AI business ↳ The EU will finance, invest, and promote scaleup tech ventures The report went live a couple of weeks ago.  It had some immediate effects.  Thierry Breton is no longer a commissioner. He was behind the Digital Services Act, the EU AI Act, and many other horror shows from the EU. I am very optimistic now.  If anyone, it would be "Super" Mario Draghi, who can reboot the EU. Check the entire report here --> https://lnkd.in/d66_YBkM It's long, but don't panic.  You have AI now in your hands. Download it. Upload it to your AI (GPT, my choice this time). Prompt it to summarize it for you.  Boom, you understand the big picture in a minute. Reboot Europe. -- I'm Peter. Follow me for tips on using AI as a marketing leader. At Intercept, I help B2B companies to scale with the help of AI. DM me if you need any help. #AI #marketing #business #growth #b2b