MQO Research

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Congrats to our friends at m5 Public Affairs Global Public Affairs, exciting times ahead!

Happy 2025! We're all getting settled back in the office and you know what that means: it's time to circle back! Today, we're circling back on our online holiday poll, this time with results from our New Year's resolution-related questions. Read our article below to see how Canadians feel about making resolutions in 2025 and which ones they are making. Are you making resolutions this year? We'd love to know!

It’s 2025 and the question on everyone’s mind is: Are your holiday decorations still up? If so (or if you still have some lingering holiday spirit) – you might be interested in listening to the holiday episode of our podcast, 🎤 What Number Surprised You?🎤, where we unpack responses from the poll we conducted to measure Canadian opinions about the holidays. Take a listen and see what surprises you about what Canadians think about the holidays! https://lnkd.in/ggUz9K2Q

🎤🎁🎄We have a fun and festive podcast episode for you today as we head into the holiday! We ran a lighthearted poll among 550 Canadians around holiday preferences and practices, including some contentious ones like: ·       When and for how long is it okay to have holiday decorations up? ·       Are Die Hard and Gremlins holiday movies? ·       How grumpy are certain MQO teammates about the holidays? This episode features MQO’s Kasey Connely and Richard Foot joining host Brenden Sommerhalder. We had fun with this one and we hope you do too! https://lnkd.in/ggUz9K2Q #holiday #polling #mrx #canadianholiday #diehard #gremlins #traditions #data

🎉It’s time for more festive survey insights:🎉 Find more holiday results from our online survey of 550 Canadians below. 🎁 Part 2 festive insights 🎁: · Home Alone is the #1 holiday movie in Canada, Die Hard is in the top five. · Most Canadians consider Nightmare Before Christmas to be a holiday movie whereas few consider Mean Girls to be one. · A large majority of Canadians are giving gifts to friends and/or family this year. · Significant others are considered the hardest people to buy the perfect gift for – especially among males. · Gen Z feels more positive about the holiday and well suited for Santa’s nice list compared to other generations. · As we get older, our interest in making New Year’s resolutions seems to wane.   Happy holidays!

🎉It’s the most wonderful time of the year! 🎉 To celebrate, we surveyed 550 Canadians to see what they had to say about the holiday season. Below you'll find some of our initial findings. 🎁 FESTIVE INSIGHTS🎁: PART 1 🙂 Most Canadians feel positive about the upcoming holidays 😇 Most Canadians think they belong on the nice list (with fewer than 2% seeing themselves as totally naughty – whew!) 🦃 Most Canadian consider ‘holiday meals’ to be their favourite holiday tradition (followed by ‘giving gifts’) 🎄 Most Canadians are putting up an artificial Christmas tree this year 📅 About half of Canadians think Dec 1 is the earliest to start decorating and about half think it’s ok to start even earlier (some as early as right after Halloween 🎃!) Note: This is Part 1, come back next week for more fun holiday data as we get even closer to the holidays!

Lots of fun holiday stats in here! Thanks for this MQO Research it put a pre-break smile on my face and might be the fuel I need to do some of that shopping I've been neglecting.

🎤🎁🎄We have a fun and festive podcast episode for you today as we head into the holiday! We ran a lighthearted poll among 550 Canadians around holiday preferences and practices, including some contentious ones like: ·       When and for how long is it okay to have holiday decorations up? ·       Are Die Hard and Gremlins holiday movies? ·       How grumpy are certain MQO teammates about the holidays? This episode features MQO’s Kasey Connely and Richard Foot joining host Brenden Sommerhalder. We had fun with this one and we hope you do too! https://lnkd.in/ggUz9K2Q #holiday #polling #mrx #canadianholiday #diehard #gremlins #traditions #data