MTM/OTM Canada

MTM/OTM Canada

Market Research

Ottawa, Ontario 545 followers

Media Technology Monitor - L'Observateur des technologies médias

About us

We empower our clients with exclusive media & technology insights. Gain deeper knowledge of your current audience and reach new customers with the MTM. Leverage research and data covering hot topics like SVOD/AVOD, social media, TV, radio, news and much more. At the MTM, we know Canadians, and with our library of bilingual reports and tools, you will too. Three products, all focused on important groups of interest: 📊 MTM 18+: Focusing on strength in numbers, we reach over 12,000 Canadians aged 18 and up annually through telephone interviews. 👧🧒 MTM Junior: Children are the future, but how do they engage with tech in the present? Better understand the media consumption habits of today’s youngest audiences and consumers. 🌍 MTM Newcomers: Providing insights into the media consumption habits and technology adoption patterns of this growing segment of the Canadian population who have come to Canada within the last 5 years. We work with organizations of all shapes and sizes, including advertising and marketing agencies, media and technology companies, colleges and universities as well as the government of Canada, and we would love to work with you. Take your business to the next level with the MTM today.

Website
https://mtm-otm.ca/en/
Industry
Market Research
Company size
2-10 employees
Headquarters
Ottawa, Ontario
Type
Partnership
Founded
2005

Locations

Updates

  • View organization page for MTM/OTM Canada, graphic

    545 followers

    👻 🎃 Qu'il s'agisse de films d'horreur ou de séries réconfortantes, les Canadiens adorent regarder des films avec leurs petits et grands fantômes (c'est-à-dire leurs amis et leur famille) ! Ce sont les 35-49 ans qui sont en tête de peloton pour ce qui est du temps passé devant un écran.  D'autres statistiques sur le co-visionnage vous intéressent ? Consultez notre dernier rapport : C’est toi qui choisis ! ➡️ https://mtm-otm.ca/fr/ Que planifiez-vous de regarder ensemble ce soir ? 👀

  • View organization page for MTM/OTM Canada, graphic

    545 followers

    🎃 👻 From horror movies to heartwarming series, Canadians love co-viewing with their ghosts (aka friends and family)! And 35-49-year-olds lead the pack in watching together, whether it’s spooky or just their usual content. Interested in more co-viewing stats? Check out our latest report: "I Don’t Know, What Do You Want to Watch?" ➡️ https://mtm-otm.ca/en/ What will you be watching together tonight?👀

  • View organization page for MTM/OTM Canada, graphic

    545 followers

    👦 👧 À l’ère numérique, les #enfants se tournent de plus en plus vers les plateformes de vidéo sur demande par abonnement (#VSDA) pour se divertir. Ces plateformes offrent un large éventail de contenus spécialement adaptés aux jeunes auditoires, entre autres des séries d’animation et des #films pour toute la famille. Le dernier rapport de l’OTM Junior traite des plus récentes tendances concernant la consommation de VSDA chez les jeunes francophones et anglophones. Savez-vous quelles sont ces tendances ? Abonnez-vous à notre newsletter pour rester informé des dernières analyses sur l'utilisation des médias et des technologies chez les enfants ! https://lnkd.in/gGU-X8rD

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  • View organization page for MTM/OTM Canada, graphic

    545 followers

    👧👦 In today’s digital age, #kids are increasingly gravitating towards subscription video-on-demand (#SVOD) platforms for their entertainment needs. From animated series to family-friendly #films, these platforms provide a vast array of content tailored specifically for young audiences. The latest report from the MTM Junior delves into the latest trends in kids’ SVOD consumption among the anglophone and francophone populations. Do you know what these trends are? Subscribe to our newsletter to stay updated on the latest insights on media and technology usage among kids! https://lnkd.in/esGGB7Q4 Netflix Disney+ Hotstar Crave Paramount+ TELETOON+

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  • View organization page for MTM/OTM Canada, graphic

    545 followers

    📺 Les téléviseurs, après de nombreuses années d’histoire et d’évolution, n’ont jamais été aussi multifonctionnels –autant, voire plus, que beaucoup d’ordinateurs de bureau, d’ordinateurs portables, de tablettes ou de téléphones intelligents. Où en sommes-nous par rapport aux téléviseurs connectés, qui offrent actuellement plus d’options que jamais? Le nouveau rapport de l'OTM 18+ se penche sur l’utilisation des téléviseurs connectés par les populations francophone et anglophone. Visitez notre site web ! https://mtm-otm.ca/fr/

  • View organization page for MTM/OTM Canada, graphic

    545 followers

    📺 TV sets, with their long and storied history, are now more multifunctional than ever—rivaling or even surpassing many computers, laptops, tablets, and smartphones. With more choices than ever, what does the future hold for connected TVs? The latest reports from the MTM 18+ explore connected TV usage among the anglophone and francophone populations. Visit us! https://mtm-otm.ca/en/

  • View organization page for MTM/OTM Canada, graphic

    545 followers

    As streaming continues to dominate our screens, we're excited to hear how you connect your TV to the internet! Cast your vote below! 👇 And don’t miss out—next week, we're dropping our exclusive report on internet-connected TV trends in Canada, packed with insights you won't want to miss. Stay tuned! 📺

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  • View organization page for MTM/OTM Canada, graphic

    545 followers

    𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐞𝐧𝐫𝐞𝐬 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐚𝐧𝐝 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧 𝐂𝐚𝐧𝐚𝐝𝐚’𝐬 𝐍𝐞𝐰𝐞𝐬𝐭 𝐑𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐬 As #newcomers adapt to their new environments, their content preferences become a reflection of their evolving identities, cultural integration, and search for community. From the shows they binge-watch to the articles they read online and podcasts they tune into, these choices offer insight into the genres that resonate most as they navigate their new lives. The MTM Newcomers release a new report which dives into those trending #genres, uncovering what newcomers are embracing as they settle into their new worlds. Subscribers can download the report here ➡ https://lnkd.in/e4Hamb_Z Not yet a subscriber? Contact us! ➡ https://lnkd.in/eaYT8cAd

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  • View organization page for MTM/OTM Canada, graphic

    545 followers

    Les réseaux sociaux font désormais partie de la vie de la plupart des gens, y compris des nouveaux arrivants. Ces derniers utilisent les réseaux sociaux pour rester en contact avec leurs proches et la culture de leur pays d’origine, ainsi que pour accéder à des informations essentielles sur le divertissement. Le saviez-vous ? 9 nouveaux arrivants sur 10 utilisent au moins une plateforme de réseau social chaque mois. Vous vous intéressez aux nouveaux arrivants et à leurs habitudes en matière de technologie et de médias ? En savoir plus : https://lnkd.in/d6hzq-H Meta Twitter X WhatsApp Snap Inc. TikTok Pinterest

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