No Fixed Address Inc.

As U.S. tariffs hit Canadian consumers, a campaign from Maple Leaf Foods leans into Canadian pride and encourages consumers to buy homegrown brands, even if they’re owned by competitors.

Yep, it's another "Buy Canadian" campaign. But this one's a little different. Instead of an “us vs them” approach, Maple Leaf Foods Inc is using their media to shine a spotlight on all the great Canadian brands you should be shopping for. More than 15 different brands have joined the initiative, creating a united Canadian front, making it easier for Canadians to Look For The Leaf on store shelves. Because it’s important Canadians buy Canadian, no matter what name is on the package. Check out the website at lookfortheleaf. ca to see all the brands or to get your brand involved. A big thanks to our fearless clients at Maple Leaf Foods Inc, our media partners at FUSE Create, all our brand partners who joined forces with us, and of course the relentless, brilliant minds here at No Fixed Address Inc. D'Arcy Finley, Heather Brook Murphy, Alexis Bronstorph, Kelsey Horne, Priyanka Goswami, Zach Klein, Dave Lafond, Serge Rancourt, Logan Novak, Dawson Courson, Ethan Andrews, Jared Mason, Valentina Gutierrez, Cherie O'Connor, Nina Buis, Brittany Dow, Thomas Wilkins, Alexander Strong, Michael Vassos, Blake Connolly, Shawne Elnicki, Logan Thomlinson, Sofia L. , Ashley Whitaker, Sydney Bokser, Darrin Patey, Gavin Gillespie, Sheila Jacklin, Gail Concepcion, Luke Moore. Rita Steinberg, Bethaney Herbert, Natalie Jacome, Chris L.

🍁NEW WORK ALERT🍁 The time is now for Canadians to support Canadians. That’s why Maple Leaf Foods is partnering with over 15 different Canadian brands to help make it easier to #lookfortheleaf next time you shop. Because the truth is it’s important Canadians buy Canadian, no matter what name is on the package. Visit LookfortheLeaf.ca to learn more.

This Canadian food company is celebrating brands that sport the maple leaf. No Fixed Address Inc.'s Shawne Elnicki and Jamie Marcovitch, as well as Maple Leaf Foods Inc's D’Arcy Finley speak to LBB’s Jordan Won Neufeldt about their new collaborative campaign which places other brands in the spotlight, as part of the ‘buy Canadian’ movement. Read more: https://hubs.la/Q03cvFQ00

Top 10 in 2024. Top 10 of all time. We’ll take it. Proud to see NFA ranked #8 in Canada this year and #10 overall on Little Black Book's League Table of Creativity. Big love to our NFA’ers (past and present) for the hustle, the ideas, and the relentless ambition. And to our fellow agency friends and partners who keep pushing the industry forward. Here’s to swinging big and breaking more lists. 🚀✨ Priyanka Goswami Zach Klein Alexis Bronstorph Kelsey Horne Dave Lafond Serge Rancourt https://rb.gy/zrmnux

It’s anchors away for the new REALTOR® campaign with our amazing clients at The Canadian Real Estate Association | L'Association canadienne de l'immobilier. Ahoy Claire Payette, Caroline Genet and Rachel Vandersluis! Thanks to the entire crew: Revolver Films theVanity Nimiopere Film Editorial Alter Ego Grayson Music And our captain:  Ben Nakamura Whitehouse

🔥 Behind the Work – We took zero to the Super Bowl, and here’s how we made it happen. Jamie Marcovitch gave Little Black Book an exclusive look at how we transformed Questrade’s zero-commission trading into a Super Bowl moment by partnering with Gabriel Macht. “So, who better to make the announcement than Gabriel — a man renowned for playing characters that know what it means to ‘Get Yours’ (Questrade’s new platform)? There’s an empowering confidence and swagger he brings that elevates everything he says. He’s magnetic,” said Jamie Marcovitch. Read the full Behind the Work and see how we made zero matter: https://lnkd.in/eqKHSUqb

'The Rant' reboot is here, and the conversation is loud. 📣 The original “I Am Canadian” spot was an iconic moment in advertising history, one that still resonates decades later. Now, a new, unbranded sequel, "We Are Canadian," has reignited national pride and sparked debate. Thomas Wilkins, VP of Strategy at NFA, weighed in on the spot’s cultural significance: “This spot is a powerful demonstration of how the creative community can have its elbows up. It's our duty as communicators in this country to boldly get messages out that matter to support Canada, Canadian jobs, and communities.” At a time when Canadians are searching for unity, this spot is a reminder of how we can use the power of storytelling to reflect who we are. And in Thomas’ words, it’s proof that the creative industry has a duty to push these bold messages forward. More on Campaign Canada: https://lnkd.in/gazWY5uX

Soooo, we may be a bit biased, but the duo at #5 is our favourite. Thank you Dave and Serge for creating a space where we can dream, play, explore, and do the best work of our careers. 🚀🚀🚀   Because of leaders like you, the independent agency scene is stronger than ever.   Campaign Canada

🔎🔎CALLING ALL CYBER SLEUTHS🔎🔎 More great work continuing the push to help Greenfield Natural Meat Co. crack the case of the missing eggs.   #baconbounty