Norco Bikes

Now Live: Norco Race Division's Just Getting Started - Full-Length Documentary. Relax, kick back and enjoy the 51 minute full-length documentary of Norco Race Division’s 2024 season and how it laid the groundwork for the new team’s trajectory. Get to know the characters that make up the team with never-before seen footage – from dealing with injuries and recovery, to Kirk’s exciting progression through the season, to Gracey’s triumphant end to the season, and to Greg’s move into his new chapter as Team Director with Norco. Just Getting Started is a must watch. From all of us at Norco Bikes, Happy Holidays and all the best for a Happy New Year.

LEGEND!! GRACEY HEMSTREET MAKES WAVES WINNING REDBULL HARDLINE TWO YEARS IN A ROW Gracey Hemstreet set a new standard as she floated through Hardline finals for the win, and Erice Van Leuven proved this week that the future of downhill racing and women in freeride is bright. Congratulations to these incredible athletes! Read more 👉 https://lnkd.in/gmhrDC4h

Full Throttle from the Start! Gracey Hemstreet and Erice van Leuven are rolling into Red Bull Hardline 2025 in Tasmania with fully custom kits and bikes,built to match their individual styles while staying true to the Norco Race Division vibe. Freeride is all about self-expression, and these designs pull out all the stops to let them ride in style. It’s no coincidence that all three women on the 2025 Norco Race Division team are just as comfortable sending big lines in freeride as they are smashing race splits. Hardline is the first stop of the year where Gracey and Erice will drop in as teammates, pushing each other to new heights.   Check out their bikes and kits out at the link! 👉 https://lnkd.in/gMcinzmV

NEW TEAM DROPPING NOW      Norco Race division is rolling strong into 2025 with a stacked team that’s primed to make some serious noise.       Greg Minnaar is stepping in as Team Director, and Gracey Hemstreet and Lucas Cruz are back, joined be some talented new faces, including downhill legend Danny Hart, Bodhi Kuhn, Junior World Champion Erice van Leuvenn and young gun Lina Frener to round out our strong foundation for success. Meet the Team 👉🏻

What's the Story Behind the Rock on Norco's Kit Design? The main goal for the Norco Race Division 2024 UCI downhill liveries was to be disruptive. Conceptualized and brought to life by UK designer duo Nick Larsen and Paul Bliss, “the objective with the kits was #1: we wanted to make sure people knew that it was Norco who was racing – the logos are always big and bold, and #2 that it looked different and was attention grabbing.” Watch the full video to hear about the thinking and inspiration that went into each livery, for a unique behind-the-scenes perspective on the energy driving Norco Race Division’s inaugural season. https://lnkd.in/gnv7hZCu

Episode 7 of Just Getting Started covers the final UCI race of the year at Mont Sainte-Anne and Greg Minnaar's last World Cup race of his career. The Norco Race Division was on fire taking 3rd place overall as a team at MSA - the first time the whole team has been in finals together this season. Grab your tissues, buckle up and watch the excitement at MSA as the team wraps up an incredible season. Be sure to keep an eye on norco.com for more Team updates and the latest episode of Just Getting Started https://lnkd.in/gp7kA9in

For those of you who didn't watch the final downhill race of the UCI World Cup Series at Mont-Sainte-Anne this weekend... GRACEY HEMSTREET STOMPED SECOND PLACE ON HOME TURF!! Gracey started her year winning Red Bull Hardline and ended it on a DH podium. She was on fire this weekend at Mont St. Anne with a second-place finish.  This is the first weekend the whole team has been in finals this season, coming together and feeling the support on home soil. The crowd went wild for Greg Minnaar's top 20 run, as he concludes racing UCI World Cups and begins an exciting new chapter with Norco Race Division. Kirk McDowall held his own on a ripping pace, coming in at an impressive 16th place! Thanks to Gracey, Kirk, and Greg’s fast times, Norco Race Division took home a well-deserved 3rd place Team at Station Mont-Sainte-Anne. What an end to the season. There’s no place like home, there’s no place like Canada. 

Greg Minnaar, the greatest male downhill racer of all time, will get between the tape for his final UCI DH World Cup race at Mont-Sainte-Anne on Saturday. It’s fitting that Minnaar’s final World Cup race will be in the home country of Norco Race Division, the team he will mentor and manage in 2025 and beyond. Feel the feels with a highlights video celebrating his legendary career, carrying him forward into his next chapter with Norco Race Division. Greg Minnaar, the mountain bike world thanks you for a wild ride. We’re so excited for what’s next. Read more about Greg's decision here: https://lnkd.in/gVfcNFqq Be sure to keep an eye on norco.com for more Team updates and the latest episode of Just Getting Started https://lnkd.in/gp7kA9in CREDITS Filmed and edited by: Thomas Sandell Additional Cinematography: Callum Philpott, Jack Clarke, Alex Rankin, Joe Simkins.

Introducing the new Sight VLT CX with VPShp suspension and all-new Bosch Performance Link CX motor. Featuring a high pivot layout combined with 160/150mm travel, the Sight VLT CX is all about balance, and boosting riders' confidence to go hard and trust their bike. Continuous development of our VLT lineup means the Sight VLT CX is almost 20% lighter than our previous generation, with a larger battery and improved riding noise, all without compromising on the exceptional torque and power the CX system is known for. Feel unrestricted full-power performance without the weight. Check out the Sight VLT CX, available next Spring. 👇 https://lnkd.in/gb4vK627

Huge thanks to Jay Durant and his team at Global News BC for making the time to recognize Norco Bikes on our 60th Anniversary. Nothing like a little local love to remind folks about their first Norco bike, and where we are as a company today. We are proud to be a BC born, Canadian company! #nootherway #supportyourlocalbikeshop #mountainbike #brand