Outpost379

Don’t let your healthcare message get sucked dry 🧛♂️💉 In healthcare marketing, it’s easy for a message to lose its lifeblood—buried under overly complex language or technical jargon. At Outpost, we bring messages back to life with a⚡️jolt⚡️of humanity and clarity. Because a powerful healthcare story shouldn’t drain your energy—it should inspire it. 🧛♀️✨ 🎃👻Happy Halloween from all of us at Outpost379!👻🎃 outpost379.com making health—human

💔 Outpost379 has been working for the past few months without a core piece of our heart.   A few months ago our beloved colleague and partner Diana Freeman shared her diagnosis, and has since been focusing on kicking cancer’s butt.   She has been incredibly strong, and a true inspiration to so many of us in our day-to-day work making health more human. So much so, that last week at the Peterborough Canadian Cancer Society Run for the Cure, Outpost was out in force! We are proud not only for the money that we raised for this worthy cause, but also that we took home the annual corporate spirit award! Until you’re back at the Outpost, Diana Freeman, this one is for you.

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✨ Making Health—Human ✨   What does this mean to us?   Our agency exists to empower and inspire healthier living. But health isn’t just some abstract goal—It’s a personal journey. And it’s experienced differently by each of us along with all of our needs, emotions, and the complexities that life throws at us. Our mission is to support people on these journeys. This work spans patients, doctors, and everyday folks, as well as the brands and causes that help along the way.   We know that health is more than just the latest data, technology, or clinical studies (though we love those too!). It exists in the people behind the numbers, and in understanding the problems they face, their goals, their stories. Our job is to find these human insights behind our clients' business challenges, and then deliver campaigns and tools that resonate, build trust, and solve real problems.   Being human means being complex. It means embracing both the messiness and beauty of life. So, when we talk about making health “human,” we’re talking about finding that sweet spot where empathy and evidence intersect. Where we speak to hearts, as well as minds. Where honesty, compassion, and authenticity are the foundation for every interaction.   Sure, we love data, technology, and innovation. But real change starts with a conversation. One that acknowledges people as individuals, not just statistics. One that listens first, then responds. One that makes health feel less like a lecture and more like a helping hand.   This is why, at Outpost, we’re not just crafting messaging or delivering materials; we’re making health simple, relatable, inspiring, hopeful, and inclusive—because that’s what being human is all about.   Outpost379 Making Health—Human ❤️

Looking for your next opportunity? We're searching for an Account Manager with healthcare experience to join the Outpost379 team. If you know someone who might be interested, feel free to share or tag them below! 😊 #JobOpportunity #AccountManager #HealthcareMarketing

🚨 New branding! 🚨 Outpost379 just got a makeover! And this is about more than just design. We're updating our look and feel to double-down on our commitment to finding and respecting the human element in everything that we do. 🌲 It's a blend of our roots and our growth. Staying true to our Kawarthas vibe, while bringing in a more explicit and energetic connection to health, nature, and the human experience. 🛶 🏕 🧘♀️ This isn't just a refresh — It's a reflection of our purpose and passion for making health more human. outpost379.com Making Health—Human

#FeatureFriday ☀ Check out this now Canada-wide campaign by #ICA member agencies Outpost379 with Publicis Montréal for Quebec adaptation. ----- Outpost379 is thrilled to launch the first-ever YMCA Canada National Brand Campaign! The Shine On creative platform started as a regional campaign for the YMCA of Greater Toronto. This campaign highlights how the YMCA can help you overcome your internal obstacles and whatever holds you back, so you can realize your full potential. We can’t think of a better message that resonates with all Canadians. Read more: https://lnkd.in/gsbHj829

🎉 Exciting News! 🎉 We are thrilled to announce the launch of the first-ever YMCA Canada National Brand Campaign! This media initiative will be reaching audiences across television, connected TV, podcasts, social media, and digital platforms from coast-to-coast, creating a cohesive and engaging narrative for the YMCA.   We started this media expedition four years ago with the YMCA of Greater Toronto, and it’s been incredible to see the vision expand and resonate with communities locally. We couldn’t be prouder to be working on the media, helping to bring that message across the country. We are immensely grateful to work in partnership with such a talented team and to be part of the dynamic non-profit sector.   Together, we’re not just amplifying a brand; we’re driving meaningful conversations and inspiring positive change. Here’s to igniting potential across the country! 🌟 Special Thanks to client partners Kelly Hardy, Nora Gorman, Lesley Davidson, Peter Dinsdale, OOnt, MA, ICD.D, Heidi Worthington, ICD.D, Stacey Masson, Elyse Sheare And our media and agency partners Outpost379, True Media, Mark Roberts, Garren Buntman, Jenna LaRocque, Edna McBurney, Carolyn Pelletier, Trevor Dilks, Christina Summers, Matthew Zelsman, Riya R. https://lnkd.in/gEaiedn5

Bang on Nicole Watts! This isn’t CPG or any other vertical. This is medicine. I know many HCPs are actively turned off when things get too flashy or overly promotional. At the same time, there’s the data for what HCPs WANT and there’s the data for what WORKS from a marketing perspective. Always a bit of a balance! I think ultimately they (like all of us) want something clear and honest that simplifies their lives, not adds to the noise. As Paul Hickey would say: “Doctors are people too.”

When a friend of mine mixed up epigenetics with eugenics, I knew I had to make a video :D Epigenetics is now a popular word in our lexicon. Watch this video to see what it means on a cellular level 📒 I am personally fascinated by the level of complexity epigenetics unlocks for molecular biologists, but also excited by the opportunities for medical breakthroughs, especially iPSCs! #Epigenetics #StemCells #iPSCs #MedicalWriting #ScienceCommunication #MedicalEducation