Podcast Nation

Podcast Nation is super excited to launch our FIRST ORIGINAL SERIES: Live, Laugh, Lies, hosted by Bachelor Nation's Susie Evans, coming this fall. Live, Laugh, Lies exposes the harsh realities of deceit, featuring raw and unfiltered accounts from people who have faced betrayal by boyfriends, husbands, best friends, and family members. From infamous media scandals to listener-submitted catfishes, each episode provides a platform for guests to reveal their experiences with the liars in their lives.

Welcome to the Nation! We're thrilled to announce The Bravo Docket, (top 5 US podcast in the TV Reviews category) has joined Podcast Nation. Hosted by Cesie and Angela, these practicing attorneys use their law degrees and diverse experience to break down headline-making pop culture lawsuits and legal disputes in a way that's easy to understand, providing insight into all the court drama behind your favorite shows. Cesie is a litigator specializing in entertainment law, representing talent in legal disputes, defending intellectual property rights, and more. Angela, with 15 years of trial experience, has litigated a diverse range of cases, from domestic violence prosecutions to defending railroads and civil rights claims. Currently, she focuses on defending companies against products liability claims, boasting multiple defense jury verdicts. Help us give Cesie and Angela the warmest welcome, and check out new episodes wherever you get your podcasts: https://lnkd.in/edVJzwtc

Our Director of Sales Jessica Lee will be joining Angela Stiveson of ADOPTER Media, A Podcast Advertising Agency for a panel at Podcast Movement. In this panel discussion, they’ll explain how #AdOps is the glue of this industry, shaping the overall success of campaigns and fostering the long-term sponsorships every podcast strives for. Be sure to check it out if you’re in DC next month!

One thing most people don't know about us is that we're a sister agency to Booje Media. Founded in 2011, Booje Media has focused on refining social media strategy and brand development, exploring innovative approaches to digital marketing. In 2019, when we saw the rising trends in the audio industry, Podcast Nation was established under the same leadership, and the heart behind it was simple: provide our talent and partners with expanded reach and effective omni-channel campaigns. What we didn't expect is that neither industry was quite ready for us yet. Our podcast buyers were only interested in buying in the audio space, and our social media partners only wanted to collaborate across social. However, in the last six months, we've seen a shift. With more digital talent expanding their reach across audio and video—creating YouTube channels, launching podcasts—buyers have followed. Brands aren't just looking to collaborate with talent on their social media, but in the places where they know audiences are most engaged. With podcast advertising offering a 4.9% return on ad spend (#ROAS) that surpasses other media types—including social media and radio (according to OMD's analytics division #Annalect)—the effectiveness of podcasting is indisputable. So, what happens when a partner can leverage both the power of a digital campaign with the impact of audio and video? By merging Booje Media's proficiency in social media strategies with Podcast Nation's expertise in podcast production, our collaboration aims to: - Develop compelling podcast series that resonate and engage diverse audiences. - Design impactful social media campaigns that enhance visibility and engagement. - Provide integrated marketing solutions that drive brand growth and foster loyalty. Like everything we do, our partnership stands on the pillars of innovation and excellence, ensuring that both our clients and our partners receive optimal results across all platforms. The relationship between agency, brand, and talent is straightforward: When you win, we win, they win. And we plan to stick with that. Stay tuned for insights, updates, and a glimpse into our latest projects.

Thrilled our very own Jessica Lee and talent Ilana Dunn will be speaking at the upcoming Podcast Movement in #WashingtonDC. Stay tuned for details!

Love when our team and talent get the chance to connect.

There is nothing more satisfying than finding the perfect sponsor match! At Podcast Nation, we take immense pride in delivering high-quality, creative ads, and Tish and Brandi Cyrus of "Sorry We're Stoned" exemplify the power of a genuine host endorsement. When Mellow Mushroom, the iconic pizza joint that the Cyrus family grew up dining at, approached us for a sponsorship, the answer was a resounding "heck yes" from the hosts. Their ad is a testament to the magic of storytelling in podcast advertising. They might have veered off-script a bit, but that's the beauty of it – the authenticity shines through, and the audience can feel the genuine connection. Check out their ad and let us know what you think! In an era where listeners are savvy enough to spot a sponsor, it's the storytelling that makes podcast ads both effective and memorable.

Our sister agency Booje Media. is hiring. Check it out!

In today's podcasting world, going beyond the mid-roll is essential for capturing audience attention. At Podcast Nation, we offer brands 360 omni-channel opportunities that are designed to maximize impact and drive real engagement. Our Offerings: Simulcast Ads: Audio and video ads with banner inclusion Run Of Network Ads: Producer or talent read, category specific targeting, highly trackable, pixel compatible Talent Ad Read: Hire one of our hosts to be the voice of your brand Branded Segments: 3-5 min custom segment with brand mention and opportunity to collaborate with our hosts on unique concepts Product Placement: Organic product placement for an ad or the full episode #Social Partnerships: In-Feed, story, collaborative post #Whitelisting Ads: Boost a Host Read Ad across social media Founder Interviews: Drive the founder story home to increase brand awareness Out of Home #Advertising: Include your brand on a billboard with our podcast talent (we've seen great success collaborating with OUTFRONT Media) Connect with us today to explore how Podcast Nation’s 360 offerings can transform your marketing strategy. What creative opportunities do you think are still untapped in podcast advertising?

Exciting Partnership Announcement 🚀 We are thrilled to announce a strategic partnership between Podcast Nation and Flightpath Software Inc. We had the privilege of spending valuable time with CEO Sean Howard and CRO Laurie Belleau at Podcast Movement Evolutions in March, where we gained deeper insights into Flightpath's innovative platform. The entire team offers invaluable expertise in the podcast industry and have been an absolute pleasure to collaborate with. Partnering with Flightpath grants our sales team instant access to dependable inventory availability, giving us a competitive advantage in campaign bookings. Additionally, Flightpath empowers our ad-ops team with cutting-edge forecasting tools and data-driven insights, enhancing our ability to foster strong relationships with our buyers. We've struck gold with this partnership and highly recommend you book that demo call! Stay tuned for more updates.