ADOPTER Media, A Podcast Advertising Agency

Q4 is a pivotal time for both established and emerging brands looking to advertise on podcasts and YouTube. Major shopping events like Black Friday and Christmas create the perfect opportunity for brands to showcase their products and services, capitalizing on the heightened consumer spending during the holiday season. Engagement rates on podcasts and YouTube channels soar during this period, providing brands with a greater chance to connect with their target audiences. Strong ads in Q4 not only drive immediate sales but also build brand loyalty, turning holiday shoppers into lifelong customers. With all this potential, the timing couldn't be better to highlight some great points from Ashley Carman’s article on Bloomberg, “After a Rough Year, Podcasts Begin to Grow Again.” Statements like “…those dark days appear to be ending as the industry begins to bounce back. Everywhere you look in the field, optimism—excitement, even—is returning…” provide some great perspective for those who have been feeling the shift. Carman’s article also offers an impactful perspective on video podcasts with a quote from Ray Chao, SVP & GM at Vox Media: “Some of the biggest and most successful shows are shows distributed across many different platforms.” Chao goes on to further highlight the impact of YouTube on audience building and advertising strategies. Supporting this view, Glenn Rubenstein, CEO and Founder of ADOPTER Media, also lends his insight within Carman's article: “We’ve seen YouTube really emerge as the platform that saved podcasting from itself. YouTube forced the industry to go back to its old-school roots— all the most successful podcasts right now have a strong YouTube presence.” Q4 is a prime time to leverage podcast and YouTube advertising to drive both immediate and long-term success for your brand. With those cautionary clouds making way for the holidays, it's probably a good time to start planning your campaign. In the coming weeks we look forward to sharing some insights on how you can make your Q4 shiny and bright! You can check out Ashley Carman's full article here: https://lnkd.in/gNSeY8YW

To preserve trust in podcast advertising and YouTube sponsorships, we're proactively setting limits on AI and voice cloning for host-read ads. Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to enhance our workflows, yet we stand firm in our commitment to authenticity. To that end, our Insertion Orders will now define clear limits on the use of AI voice-cloning for host-read ads, while allowing for small post-production fixes and accessibility accommodations. We invite creators, networks, advertisers, and other agencies to join us in upholding standards that safeguard the integrity of host-read advertising and trust in personal endorsements.

Triaging data, it’s not just a buzzword; it's a practical approach to managing and utilizing data effectively. You are systematically evaluating and prioritizing your data sources to ensure you're making the most informed decisions possible. But what does this process look like? How can you implement it across all your attribution sources? When someone says, “Let’s dig in and triage the data,” they often imagine a complicated, theoretical process. Everyone understands the importance of doing it but many feel intimidated by the process. ADOPTER Media, A Podcast Advertising Agency is excited to share that our SVP of Client Services, Adam McNeil is joining Amelia Coomber, Head of Growth and Marketing for Podscribe, to lift the curtain and demystify the triage data process by showing YOU how to actually do this on your own across a 2 part series! If you want to learn how to triage your data with two of the best, check out this workshop series and regsiter here : https://lnkd.in/giaPm5Rk The first session takes place July 24th, 1:30 EST

ADOPTER Media, A Podcast Advertising Agency is thrilled to announce that our very own Director of Ad Operations, Angela Stiveson and Shane E., Director of Media, will be joining an incredible lineup at Podcast Movement 2024 in Washington, D.C. from August 19-22! Angela will be joined by Gabrielle Pehanick of Backyard Ventures, Sydney Dennis of Libsyn Ads, Ilana Dunn of the "Seeing Other People" Podcast and Jessica Lee, with Podcast Nation for the panel "Prior Proper Planning Prevents Poor Performance! - Why your Ad Operations Team is Critical for Long-Term Sponsorship Success" Shane will share the stage with Jordy Meiselas of MeidasTouch Network, Amelia Coomber,of Podscribe, and Kate Friant of QCODE Media for the panel "From Spreadsheets to Success: Managing Your Podcast Ad Campaigns from Start to Scale" Angela and Shane, we can’t wait to attend your panels!

Understanding the ins and outs of agencies and networks is crucial for brands looking to succeed in this space. Often, advertisers often find themselves unsure about the differences and which option will best serve their needs. This week, ADOPTER Media, A Podcast Advertising Agency published a blog that breaks down the key features brands can expect from each. Link to the blog in the comments! 🔍 What key features come to mind when you think about agencies and networks? Share your thoughts in the comments!👇

Does it matter where in an episode a listener hears your ad? In the dynamic world of podcast advertising, ad placement is a critical factor that can significantly impact your campaign's success. While the quality of your ad content is undoubtedly important, where you place your ads within an episode can make all the difference. The recently released Podscribe Benchmark Report for Q1 2024 provides data to support this claim. With results from more than 39K campaigns, the report states: “Earlier ad groups are more effective at driving site visitors and conversions” You can't always control where you're placed, but you can control the shows you buy--consider spending more time looking at ad load and ad placement of previous episodes on a show you're considering buying. Adam McNeil shared some excellent insights and support for the report’s findings. Below is a data snap highlighting a podcast that shifted all of its ads to the first 50% of the episode. As a result, the performance for advertisers improved significantly! We would love to read your takeaways too! #podcastadvertising 

ADOPTER Media, A Podcast Advertising Agency, is delighted that our very own Adam McNeil could make it across the pond to attend The Podcast Show in London, UK. With around 10,000 attendees, there was something for everyone! Here is what Adam had to say about this vibrant event: "Podcast Show was quick and life-giving. Though the U.S. market is still larger, the development in the U.K. and around the world in both content and advertising capabilities is gaining strength. YouTube led interesting conversations that show no slowdown on their podcast front." If you attended, we would love to hear your takeaways!

ADOPTER Media, A Podcast Advertising Agency is thrilled to announce our participation in the Fairing Attribution Academy (FAA)! Fairing is helping lead the charge into clearer attribution through their Post-Purchase Survey service and now their Fairing Attribution Academy (FAA). In chapter three our VP of Marketing, Adam McNeil leads a lesson on navigating the complexity of measurement in podcast advertising, and how to optimize for success. Catch up on all things attribution in the FAA and to learn from Adam here: https://lnkd.in/eyk5Tnem

Amazing to see our client MOSH on Shark Tank! I’m inspired by Maria and Patrick’s mission and drive, and love how MOSH blends innovation with purpose.