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Hey Bici family, we’re asking for your help! As cyclists ourselves, we know that your ride isn’t just a hobby—it’s a passion, a lifestyle, and sometimes, the best part of the day. That’s why we’re reaching out to hear directly from YOU about how we can make Bici an even better part of your cycling journey. Whether you shop with us in-store, online, or join our community rides, your feedback matters. This 7 minute survey is all about understanding what really drives you to ride, what you look for in your gear, and how we can make Bici feel even more like home for the cycling community. Here’s why we’re doing this: - To create experiences that truly resonate—from the products we stock to the events we host. - To tailor our selection to include the brands and gear you’re excited about. - To connect with you better, sharing content and updates where and how you prefer. - To grow with you, shaping Bici based on the needs and passions of riders like you. And because your insights are invaluable, we’re offering a chance to win a $1,000 Bici gift card just for completing the survey. You’ll also get a special VIP code as our way of saying thanks! This is more than just feedback—it’s a way for you to help steer the future of Bici. 👉 https://lnkd.in/gzSMZ2gD #cycling #retail #cyclingindustry #knowledge #community

Peak Performance x Amélie Graef Exclusive Drop, only at Bici! Now, this is something pretty special for us as a brand, and we couldn't be more excited to share this with our community. Iconic outdoor apparel brand Peak Performance has partnered with the super-talented Amelie Graef to produce a limited edition women's mountain bike capsule, and it is only available at Bici. Why is this exciting? First off, we are big fans of Peak Performance, and many of our team and customers are already using their products for skiing, hiking, and outdoor activities. Having been around since 1986, Peak has been a leader in the outdoor apparel space for their fashion-focused technical apparel. One of the only brands that can truly fill your closet from ski to après. Second, delivering a women's capsule is something we need more of. Mountain biking is cool and, based on sales data, heavily dominated by men. To have a brand bring their design and attention to mountain biking and launch their entrance into MTB with a women's capsule says a lot. We proudly stand behind this message. The capsule is now live, and when we say limited, we mean limited, so don't miss out on this opportunity. And Peak, welcome to the incredible world of cycling. #cycling #marketing #apparel #womensapparel #womensfashion #colab #limitededition

Have you noticed some change at Bici? It’s been the only constant since our fresh start last September. New retail store, new style, new thinking, and perhaps most exciting, new brands for you at Bici. No surprises here, you can find the new brands online and in-store today but we felt it would be interesting to share what compelled us make to these decisions. As a starting point, we needed change. Of course, our business is largely who we are as Bici but by extension it’s also the brands we carry. To be more inclusive and address gaps in our catalog, we needed solutions from new vendors. It’s also no secret that we love premium gear – with our new showroom/warehouse location that can finally showcase a greater assortment properly, so we’re going to do just that. First up, we are thrilled that Felt Bicycles is back at Bici. Not new to us per se as we carried Felt years ago but with an updated and evolving model line (stay tuned), it was a great match for our new effort. Since the early 90’s, Felt has produced some of the fastest and most innovative bikes on the planet. They have won everything of note: Pro Tour stages, Ironman World Championships, Olympic gold medals. We’re excited their focus is exclusively race-oriented going forward. Whether or not you pin a race number on, their new focus will benefit every Felt rider and the “Felt is Fast” tagline is dead-on accurate. We’re especially excited about the Felt triathlon model line. Almost an extinct sport through the pandemic, a resurgence is happening and Felt is best prepared to supply triathletes’ bike needs. Not limited to triathlon, their entire model line represents incredible value and performance. Like us, Felt has had their share of recent organizational change and they’re clearly headed in the right direction. We value their partnership, don’t sleep on their current model line, and stayed tuned for upcoming releases. Felt is Fast. Again. #bicycleretail #bicycleindustry #marketing

Bici now has Café du Cycliste - which means so do you! Let's face it, navigating cycling fashion can be a challenge. The right silhouette is crucial, the fit must be spot on, and the materials should ideally hail from Europe. Furthermore, the brand you choose often reflects your personal cycling philosophy.⁠ ⁠ So, where does Café du Cycliste fit into this equation?⁠ ⁠ Quite perfectly, actually. With its unmistakably European roots - vive la France! - Café du Cycliste boasts materials that are not only European-sourced but are also frequently eco-friendly, sustainable, and crafted from recycled materials.⁠ ⁠ Their designs? Unmistakably Parisian. They effortlessly fusehigh fashion with the laid-back chic of the South of France. Interestingly, here in Vancouver, we share surprising similarities with the Cote d'Azur - where ocean meets mountains.⁠ ⁠ Café du Cycliste excels in every aspect: from their impeccable fits and cuts to their choice of materials and inspiring marketing.⁠ ⁠ We are very excited for this new partnership and even more excited to see our amazing customers representing the Cote D'Azur fashion at local wine bars, coffee shops and hill climbs around Vancouver. Explore the new SS24 collection now, available both online and in-store.⁠ https://lnkd.in/gPQ6MsUY #french #cyclinglife #roadcycling #cyclingfashion #apparel #bici #bicicletta #mensfashion #vancouver

JUST DROPPED THE 'CLETTA⁠ ⁠ Somethings just look and feel better when they are simpler. That is why we felt it was time for a brand update, a new feel, and a new way of sharing content. We're carrying forward the wisdom gleaned as a brand, the bonds we've forged, and the incredible community that's grown alongside us.⁠ ⁠ We will however be leaving the “cletta” behind.⁠ ⁠ See you on the road, gravel and trails!⁠ ⁠ To read the whole announcement, click here: https://lnkd.in/gy3SnUpY