Samuel Associates

💡🚢 Is Canada ready to meet NATO’s 2% GDP defence target? Given the current state of the CAF, DND and broader machinery of government, what needs to be done to make this feasible? VAdm (Ret’d) Mark Norman weighs in on the obstacles ahead: https://loom.ly/XdbYDzw #CanadianDefenceReview #CDRmagazine #CanadianDefence #Defence Samuel Associates

The Samuel Group is pleased to announce its 4th Annual Halifax Citadel Reception, taking place on Tuesday, October 1st at 5 PM. This event will start-off the #DEFSEC2024 tradeshow week in Halifax, Nova Scotia. Attendance is complimentary, however, registration is required. Please RSVP by emailing info@samuelgroup.ca. This year, we are honoured to feature Amazon Web Services (AWS) Canada as our Premier Reception Sponsor. The AWS National Security and Defence Team is dedicated to delivering cloud computing services and solutions tailored specifically to the needs of government, military, and intelligence agencies. By collaborating closely with government, Prime Contractors, and other key stakeholders, AWS Canada provides secure, scalable, and innovative cloud solutions that support national security operations and defence missions. I look forward to welcoming everyone to the reception in Halifax! #DEFSEC2024 #HalifaxReception #NationalSecurity #AWSCanada #SamuelGroup DEFSEC Atlantic ACADA - Atlantic Canada Aerospace & Defence Association Government of Canada Defence Materiel - ADM(Mat) | Matériel de défense - SMA(Mat) Department of National Defence/Ministère de la défense nationale Canadian Armed Forces | Forces armées canadiennes Public Services and Procurement Canada | Services publics et Approvisionnement Canada Canadian Coast Guard/Garde côtière canadienne Innovation, Science and Economic Development Canada | Innovation, Sciences et Développement économique Canada Samuel Associates Samuel Group D.C.

"We're honored to be highlighted by the Samuel Associates at this year's Halifax Citadel Reception! ATMIS is committed to advancing Indigenous reconciliation through innovative manufacturing solutions in the defence, aerospace, and nuclear sectors. We look forward to connecting with industry leaders and demonstrating how our manufacturing capabilities can help Canadian defence primes meet their goals. Join us at DEFSEC Atlantic in Halifax to explore meaningful partnerships and opportunities!" DEFSEC Atlantic, ACADA - Atlantic Canada Aerospace & Defence Association, Government of Canada, Defence Materiel - ADM(Mat) | Matériel de défense - SMA(Mat), Department of National Defence/Ministère de la défense nationale, Canadian Armed Forces | Forces armées canadiennes, Public Services and Procurement Canada | Services publics et Approvisionnement Canada, Canadian Coast Guard/Garde côtière canadienne, Innovation, Science and Economic Development Canada | Innovation, Sciences et Développement économique Canada, Samuel Associates, Samuel Group D.C.

I'm thrilled to announce the Samuel Group's 4th Annual Halifax Citadel Reception, which will take place on Tuesday, October 1st, starting at 5 PM to kick off #DEFSEC2024. There’s no cost to attend, registration is required. RSVP today at info@samuelgroup.ca. This year, we're proud to feature VETS Canada as our featured event charity. VETS Canada provides critical support to veterans and Canadian Armed Forces | Forces armées canadiennes members facing challenges – from homelessness to food insecurity to mental health crises. Based in Halifax, VETS Canada’s nationwide mandate makes them a valuable addition to any corporate giving program, or individual or family annual charitable contribution. www.vetscanada.org I’m also pleased to welcome Canadian Defence Review as our event media sponsor. We have just a few sponsorship opportunities still available for companies who want to participate in this 500+ person pre-DEFSEC reception. Please contact me for details. I look forward to seeing everyone at this annual tradition! #VETSCanada #CanadianDefenceReview #SamuelGroup Samuel Group of Companies Samuel Group D.C. Samuel Associates Department of National Defence/Ministère de la défense nationale Royal Canadian Navy | Marine royale canadienne Canadian Army | Armée canadienne Royal Canadian Air Force.. Canadian Coast Guard/Garde côtière canadienne COVE DEFSEC Atlantic ACADA - Atlantic Canada Aerospace & Defence Association Veterans Affairs Canada / Anciens Combattants Canada

Canadian Patrol Submarine Project (CPSP): A Strategic Defence Opportunity Following the recent NATO Summit in Washington D.C., the Canadian Prime Minister announced the CPSP opportunity - a major acquisition of 12 new conventionally-powered submarines. This project, driven by the need to replace the aging Victoria-class submarine fleet and enhance maritime security, presents a significant opportunity for companies in submarine design, construction, combat systems, and sustainment. Canadian Indigenous companies are also encouraging to participate under the Government of Canada‘s 5% Indigenous procurement set aside policy. Key CPSP Takeaways Include: ▪️Stealth, lethality, persistence, and Arctic deployability are key requirements. ▪️Focus on establishing a domestic submarine sustainment capability. ▪️Project aligns with Canada's increased focus on Arctic security and modernization of its defence capabilities. ▪️Suppliers from Canada, the US, NATO members and Western allies are welcomed to participate. Samuel Associates: Your Strategic Partner for CPSP Success We are Canada’s leading firm specializing in strategic advice, government relations, and the complexities of defence procurement, stands ready to support interested companies pursuing the CPSP opportunity. Don't miss out on this major defence acquisition. Contact us today at www.samuel.associates and leverage our expertise to gain a competitive advantage. #CPSP #CanadianDefence #Submarines #DefenceProcurement #SamuelAssociates

We’re pleased to welcome Barbara Shackleton as Senior Technology Associate at the Samuel Group. Barbara brings a wealth of experience in the Technology and IT sectors, particularly in driving innovation and business success through AI and emerging technologies. With a professional background at companies like Microsoft, Citrix and BlackBerry, Barbara’s leadership skills in marketing, sales, and product management will benefit clients at Samuel Associates. Recognized for her innovative contributions with patents in the US and Europe, Barbara’s leadership roles and dedication to fostering business connections in the Kitchener-Waterloo-Toronto areas further enhance the Samuel Group's ability to offer cutting-edge solutions to its diverse client base in Southern Ontario. Please join me in welcoming Barbara to the Samuel Team! Announcement Here: https://lnkd.in/eHztwFvX Government of Canada Ontario Government | Gouvernement de l’Ontario

We are pleased to announce the appointment of retired Brigadier-General Mark Larsen as Senior Advisor with the Samuel Group of Companies. With 36 years of experience in the Department of National Defence/Ministère de la défense nationale and Canadian Armed Forces | Forces armées canadiennes, Mr. Larsen's expertise in strategic planning, risk management, organizational transformation, defence policy, and national security will bolster our Group’s capabilities and help drive growth in the defence, aerospace, security, space, maritime and technology industries, which we serve. Welcome aboard, Mr. Larsen!

Samuel Associates senior defence strategist Vice-Admiral Mark Norman recently discussed Canada's Defence Policy Update, focusing on the Canadian Prime Minister's commitment to reach a 2% defence spending target by 2032. Vice-Admiral Norman highlighted the strategic significance of this move for national security, including Canada's role in NATO and Continental Defence. The conversation emphasized the importance of new submarine acquisitions in enhancing maritime capabilities and the balanced investment needed in personnel, infrastructure, and advanced technologies to achieve the NATO spending target. Vice-Admiral Norman's insights shed light on the evolving complexities and opportunities within Canada's defence policy, supporting a comprehensive understanding of the nation's defence strategy. Read more https://lnkd.in/eSpxNRmk Government of Canada Department of National Defence/Ministère de la défense nationale Canadian Armed Forces | Forces armées canadiennes Royal Canadian Navy | Marine royale canadienne

As a valued client of Samuel Associates, you can experience the Samuel Advantage™ firsthand. Unlock a world of unparalleled expertise and resources across the entire Samuel Group of Companies. Whether you're seeking innovative solutions, strategic guidance, or specialized business services, the Samuel Advantage™ is your key to success. With a network of industry leaders dedicated to your growth, Samuel Associates is more than just a partner – we’re an extension of your team. Interested in discovering how the Samuel Advantage™ can propel your business forward? Contact Samuel Associates today to speak with an experienced Advisor and explore the possibilities. #SamuelAdvantage #InnovativeExcellence #BusinessGrowth

Samuel Associates’ Defence Strategist Vice-Admiral (Ret'd) Mark Norman reflects in this issue of Canadian Defence Review on CANSEC 2024 and expresses concerns about Canada's defence strategy. In this issue, he mentions the lack of a clear industrial strategy, insufficient government capacity, and slow processes hindering the achievement of increased defense spending goals outlined in the recent Defence Policy Update. Admiral Norman highlights Canada's failure to meet the NATO 2% GDP spending target and lack of substantial contributions to the alliance, leading to strained relationships with allies, notably the U.S. He warns of potential consequences of inaction in the face of growing security challenges. Admiral Norman also discusses upcoming transitions in key defense offices and expresses hope for improved focus within the government. Despite these challenges, he acknowledges the RCAF's centennial celebration, highlighting the need to overcome adversity. Norman's observations underline the importance of addressing current defense shortcomings and calls for a reevaluation of Canada's defence priorities. ———————————————- To learn more about Samuel Associates and how we support clients working in the defence, space, and technology sectors, visit us at www.samuel.associates. Let us be Your Trusted Defence Advisors. Government of Canada Department of National Defence/Ministère de la défense nationale Canadian Armed Forces | Forces armées canadiennes Public Services and Procurement Canada | Services publics et Approvisionnement Canada Innovation, Science and Economic Development Canada Global Affairs Canada | Affaires mondiales Canada