so.da

Halloween is right around the corner but it's not too late to get in the spooky spirit with some DIYs and recipes 🎃 Our audiences loved: ➡️ This delicious bat shaped pasta with 21K+ views (https://lnkd.in/eSXQUSFQ) ➡️ A DIY cauldron that’s sure to get you compliments with 17K+ views (Courtney Naray) (https://lnkd.in/eKC3CP98) ➡️ The spooky fireplace of your dreams (or nightmares!) with 10K+ views (Courtney Naray)(https://lnkd.in/erQifK3J) Happy haunting 👻 #halloween #halloweendiy #halloweendiydecor #socialmedia #socialmediamarketing

✨ The magic of post production ✨ For our campaign with Tonybet for Big Brother Canada, our production team took greenscreen footage and transformed it with music, colour correction, graphics, and more - all within a couple of hours 👏 Mikael Melo Helena Yuu Alexandria McLean Kim Haveman Chelsea Johnston Cassandra MacInnis Cindy MacDougall John R Wilson Sunny Thrasher Robert Shimmon Kylie Laus #socialmedia #socialmediamarketing #production #sodaonset

Influencer marketing is more impactful than ever 🛍 In Canada, daily social media users under 35 are up to 2x more likely to make a purchase because of an influencer! Looking to find influencer talent for your upcoming campaign? With our extensive roster, so.da can source the right talent for your brand. Source: Vividata, "Going Social: The Social Media Consumer in Canada" 2024 #influencers #influencermarketing #socialmedia #socialmediamarketing

Are you a writer who’s passionate about all things food, home and lifestyle? Do you have a knack for writing engaging content that resonates with young readers? ✨ 🖋️ We’re looking for talented freelance writers and recipe developers to contribute to our new sites, Flavour Network and Home Network, launching in December. 📩 If you're interested in inspiring digital audiences with fresh, creative content, email your portfolios to hello@sodashop.ca! #FreelanceWork #FreelanceWriting #ContentCreation #DigitalContent

A great day at #PlatformSocial yesterday! ✨   With Corus Entertainment’s expertise in building lifestyle brands and communities across all platforms, we hosted the first panel of the day, The Power of Influence: Building Your Community, moderated by Carlos Bustamante. Joining in on the conversation was VP of Client Marketing, Darcy MacNeil, Talent Account Manager, Alexandria McLean, and representing our Food & Home Lifestyle pillars, Top Chef Canada host, Eden Grinshpan, and Content Creator, Wendy Lau!   A great conversation with different perspectives, whether your focus is television or social, or you’re a marketer or creator; the key takeaways:    👏 The audience is your first client - they are the ultimate consumer. There is a shared responsibility of the creator, brand, and marketer to collaborate and add value to the audience and communities. 👏 Have a deep relationship with your audience, and allow yourself to grow as your audience grows. This ensures your content remains genuine to you, as audiences can spot inauthenticity. 👏 Creators and social media managers, allow space to prioritize your mental health. For brands and marketers, remember that being an influencer is not a 24/7/365 role. 👏 Corus continues to be a leader in the lifestyle space, with two new brands launching on December 30th - Flavour Network & Home Network, and tons of talent partnership opportunities across all key advertising verticals.    A huge thank you to Carlos, Wendy, and Eden for joining the conversation, and thank you to Platform Media & Management Inc. for having us. Brittany Porter Chelsea Johnston Sara Koonar Jaimie Goldstein Aylin Tamer Connor Lyn Rebecca Jodhan Jean Brozny Jillianna Sandonato

Product shoots with #NatureValleyCanada are the apple of our eye 🍎 #sodaonset #production #socialmedia #socialmediamarketing

Our Food Network Canada audiences are loving our #YouTube Live baking videos with #AnnaOlson. Her most recent livestream where she made her delicious fudge brownies (https://lnkd.in/dnVWXRmP) was a hit with: ➡️ 4x more views than average in the first week ➡️ 2x more impressions than average in the first week. Her previous live video where she baked chocolate chip cookies (https://lnkd.in/d7AYAyNV) generated impressive results: ➡️ 52x higher views vs. average ➡️109x higher impressions vs. average 🍪 Jules M. #socialmediamarketing #socialmedia #YouTubeLive

How it started vs. how it ended featuring one of our favourite set builds “Game Plan” for OLG and featuring talent Ashley Docking and #BradSmith! Swipe to see this amazing transformation ➡️ #sodaonset #production #socialmedia #socialmediamarketing

This hilarious King of Queens scene pull was Pluto TV Canada's top IG post of the month and 2nd highest viewed organic post of all time! This post delivered incredible performance, including: 3.2M organic views, 246K+ engagements - including 118K+ shares, 2M+ unique accounts reached, and 4.6K+ new followers! Hats off to the incredible Pluto TV Canada team 🎉 Vivian Lee Rachel Levine Craig Mazerall #socialmedia #socialmediamarketing

📣 so.da is hiring a Social Strategist! 📣 At a glance, our Social Strategist will have: 🥤A minimum of 4-5 years’ experience managing large social audiences and driving social performance, preferably in the home and food space 🥤Experience in social media planning / buying across paid, earned, and owned channels, and in-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business) 🥤Experience in content creation, optimization and adaptation in a nimble industry or space 🥤A clear understanding of the Canadian entertainment industry, as well as emerging trends in TV, social, and digital   Learn more here ⬇️ https://lnkd.in/gmsseJKU