Strategic Objectives

We are overjoyed to reveal our brand-new SO website: https://lnkd.in/gpm7Eww3 We worked hard to create a site that’s informative, while showcasing our agency personality, and are thrilled to share it with you.  #NewWebsite #WeMakeNews #WebLaunch #NewWebsiteAlert 

We’re SO excited to have been on site at the Interior Design Show (IDS) with Benjamin Moore to host Canadian media and showcase the colour trends that are defining 2025.     The Benjamin Moore 2025 Colour of the Year, Cinnamon Slate 2113-40, continues to inspire beautiful design projects. This year’s colour trends palette features a delicate mix of heathered plum and velvety brown, making it the perfect fit for an elevated, new look in your space. Let us know if you’re looking to refresh your home!  

Introducing a bold twist on Canada’s fave comfort food: FRINGS® Poutine from Harvey's! 🍟 This iconic innovation combines crispy fries, golden onion rings, signature gravy and gooey cheese curds - a match made in flavour heaven.  We’re SO proud to continue our partnership with Harvey’s, serving up national media relations, delicious broadcast drops, and creative paid content to bring this exciting launch to life. Stay tuned for fun FRINGS® updates and coverage. Harvey’s FRINGS® Poutine is available nationwide from January 27 to March 30, 2025. Learn more here: https://lnkd.in/gnfkKjez

To celebrate Scotland’s #1 whisky, we hosted an afternoon ‘Full of Character’ with The Famous Grouse, just in time for Robert Burns Day! Media and influencers were invited to Toronto Crafts to enjoy a unique hands-on experience where we crafted our very own quiachs, a traditional Scottish drinking vessel used in celebration among family and friends. Steeped in Scottish tradition and fantastic company, the afternoon was topped off with a guided tasting of The Famous Grouse and a historic overview of more than 125 years of unmatched quality.  An expertly crafted single malt blend, enjoyable in a mixed cocktail or simply over ice, The Famous Grouse is the perfect whisky to enjoy among loved ones and elevate your next celebration. Please enjoy responsibly.  

We’re starting 2025 on a high note with exciting media wins for our amazing clients: Canadian Hospice Palliative Care Association (CHPCA), Benjamin Moore, and Tetley. Check them out below! 

Grilling season just got an upgrade! We’re excited to be working with Weber to showcase its exciting 2025 lineup, including the reimagined Spirit gas grill, Weber Smoque wood pellet smoker, rust-resistant Slate griddle, expanded Weber Works accessory system, and more. Learn more about Weber’s 2025 product collection here: https://lnkd.in/de3DBmhq  

Kick off the new year and stay ahead in 2025 with our monthly social & digital trends newsletter! Each month, we cover the latest in social media and marketing trends while sharing exciting updates from the SO team. Check out the January 2025 edition below. 

Empowering women with natural solutions for health and well-being is at the heart of our latest campaign with St. Francis Herb Farm. We partnered with @vardaetienne, who has embraced the benefits of Black Cohosh to manage hot flashes, mood swings, and insomnia, while Ashwagandha has helped her reduce stress and feel more balanced.  Designed to support women’s unique needs at every life stage, from menstruation to menopause and beyond, St. Francis Herb Farm’s new women’s health line is a testament to the power of nature and innovation. Learn more here: https://lnkd.in/g76bkeys  - Offrir aux femmes des solutions naturelles pour leur santé et leur bien-être est au cœur de notre dernière campagne avec St. Francis Herb Farm.    Nous avons collaboré avec @vardaetienne, qui a adopté les bienfaits de l’Actée à grappes noires pour gérer ses bouffées de chaleur, ses sautes d’humeur et ses insomnies, tandis que l’Ashwagandha l’a aidée à réduire son stress et à retrouver un meilleur équilibre.    Conçue pour répondre aux besoins uniques des femmes à chaque étape de la vie, des menstruations à la ménopause et au-delà, la nouvelle gamme santé pour femmes de St. Francis Herb Farm incarne véritablement la puissance de la nature et de l’innovation.    En savoir plus ici: https://lnkd.in/g76bkeys 

We’re hiring! 🚨 Are you passionate about PR and social media? Apply to join our team at SO! We’re looking for talented individuals to fill these exciting roles: Account Coordinator - Support client accounts, pitch to media, and contribute to creative strategies. Strong communication, organizational, and writing skills are essential, along with a background in PR or communications, coupled with 1+ years’ agency or corporate experience.    Social Media & Digital PR Intern - Kickstart your career in PR and social media! Assist with content creation, media relations, tracking, reporting, and more. We’re seeking someone creative, social media-savvy, and eager to learn. Visit our website to learn more and apply: https://lnkd.in/gdC5C-6K  

Packing for a family road trip can often feel like a game of Tetris—trying to fit everything in the car while ensuring everyone’s comfort. To help make family travel easier, we’ve partnered with @joshtryhane to introduce the new Kia Canada 2025 Carnival.     Josh shared his expert tips for stress-free road trips, starting with choosing a spacious, tech-forward vehicle. The Kia Carnival offers innovative features designed with families in mind, including a passenger view monitor to keep an eye on the kids, foldable third-row seats for extra cargo space, and reclining seats with power footrests for added comfort.