TELUS Agriculture & Consumer Goods

Last chance to register: Did you know that 61% of the shoppers surveyed in the 12th Annual Food and Beverage Study conduct pre-store research on pricing and deals before shopping? Register for our live webinar tomorrow, Thursday, October 24 at 1 p.m. ET., and be one of the first to learn the trends driving consumer behaviour. Register now: https://hubs.ly/Q02VtNZJ0 What you’ll learn: • Factors affecting 2024 consumer behavior • Categories with major growth and loyalty shifts • Generational influences on the path to purchase • Importance of leveraging data in consumer promotions • Digital tools for margin growth realization

If you have a brand facing difficult trends, how can you use data to help launch a new brand extension? Consider productivity… In this member spotlight, we’re highlighting TELUS TABS Analytics’ on-demand webinar, 4 tips to maximize new product launch success in NABCA states. Tip #1: Use productivity. TELUS TABS’ Productivity Index utilizes a brand’s velocity compared to a customized competitive set to create a compelling sales narrative. Click here to view the on-demand webinar: https://lnkd.in/em9yqZ_D.

At TELUS we’re on a mission to feed the world. Our TELUS Agriculture & Consumer Goods team uses data and technology to help improve the safety, security, quality and sustainability of what we grow, buy and eat. This #WorldFoodDay, I want to thank our outstanding team and everyone who produces food for people around the world. Together, we’re improving access to nutritious, safe and sustainable food, and making the #FutureFriendly.

We're excited to share that we've donated 250 Kindness Kits to youth in shelters and the local community in Toronto's Moss Park area, in partnership with Communities Care. These kits, packed with essentials and handwritten kindness notes were made possible by our Chain Reactions attendees, volunteers and generous donors: Idahoan Foods, Riverside Natural Foods Ltd. (Home of MadeGood), Ventura Foods and TELUS. Small acts of kindness make a big impact and we're proud to #GiveWhereWeLive. Learn more about our community initiatives at https://hubs.ly/Q02SR8DX0

We're excited to be hosting a webinar in collaboration with @EPP: "Unlocking Your Data for TPM Success". Tune in on November 5th to gain insights on: • How to prepare your data for Trade Promotion Management (TPM) projects • Strategies for seamless IT integration • Future trends in TPM

The Promotion Optimization Institute just released their 2024 vendor panorama report. Learn about TELUS Consumer Goods solutions from the industry professionals: https://hubs.ly/Q02SyGHV0

Timely and accurate sales and inventory data helps optimize product availability, tailor marketing strategies, and measure ROI for agriculture, turf and ornamental manufacturers. Learn how adopting a data-first approach can help you gain a competitive edge: https://lnkd.in/gEkQETWn

Are you prepared to outpace your competitors in today’s challenging market? Register for our 12th Annual Food and Beverage Study webinar on October 24 at 1 p.m. ET to gain insights from 18 categories on how to stand out in a crowded marketplace: https://hubs.ly/Q02SgNbC0 On the webinar, you’ll learn how to: - Identify and capture market opportunities - Understand consumer behavior and brand loyalty across generations - Optimize your sales and marketing strategy with omnichannel data - Drive margin growth realization through digital tools TELUS Consumer Goods speakers: - Terry Ziegler, Group Product Manager, Trade Promotion Excellence - Adam Gray, Director, Shopper Insights Consulting - MaryAnn Hendrickson, Client Engagement Leader

NABCA has launched a new feature that will periodically spotlight our members! Looking to maximize the value of your NABCA data? TELUS TABS Analytics has 4 tips to help maximize your new product launch success: •Discover the importance of the productivity index for your selling story •Learn why aiming for less than 100% distribution might be best •Minimize the "product swap" of older products for new ones •Master crafting distribution requests to land in top outlets Click here to view the free webinar: https://lnkd.in/em9yqZ_D

Join us at CAPCA 2024 to learn about TELUS Label Database updates, including new label versioning and Endangered Species Protection Bulletin compliance identification. Visit booth #104 or schedule time to talk at the show: https://hubs.ly/Q02SbL180