SALT XC

Check out our very own, Sandra Renwick, Senior Director chatting all things production and operations on Event Marketer's Event Ops podcast this week ⭐️

What a week for creatives at Salt! Congrats Jon Lane for being chosen as a judge for the #CMAawards!

We're so proud of brad! An award-winning ECD, he brings so much experience to not only judging these awards, but to working with our clients. Way to go Brad! #CMA #judge

Meet Samuel Davis, "Sam", Social Media Manager at Salt. Sam's been with us for 4 years, creating social content for our clients. We asked Sam to tell us more about what it's like to work at Salt, what he's proud of and why he loves being a part of the team. Can you describe what a typical day at work is like?  It might sound cliché, but no day is the same with what I do at Salt. Whether it's presenting a report analyzing social metrics or shooting content with TikTok music sensations, no day is truly "typical."    What are some of your favorite parts of the job?  My favorite parts of the job are that I get to be creative and be a part of the entire process, from ideation to the finished product. There's something really satisfying about watching something that once lived on a notepad being shared and viewed by people around the world.    How do you achieve a work/life balance in agency life?  Movement and relationships outside of the office are important for me to be successful in my job. I really like running (I know, yuck) because it helps me clear my mind and stay active.     Having genuine and memorable life experiences and relationships is one of my core values and the culture we have at Salt allows me to embody this.      What does it mean to work at Salt, for you?  Salt is an amazing place to work. As someone who's been with the company for almost four years, I can say Salt takes care of their employees and understands that a positive work culture enhances the business results. To quote the great Wiz Khalifa we really “Work Hard, Play Hard”     What do the company’s values mean to you?  I strive to embody the company's values whenever I step into 249 Dufferin. The one that really sticks with me is "Do What's Right." It seems very simple, but in a society where it's become quite easy to not "Do What's Right," I pride myself on ensuring all my projects are always meeting business objectives while also doing the right thing.    What is your most proud professional accomplishment?  I have two.  One is growing the follower count on our Xbox Canada TikTok account to over 700k. Achieving this with the help of our amazing creative team and the trust from our clients at Xbox Canada has been incredibly rewarding.     The second is building our social media content engine at Salt. My managers put a lot of trust in me to create this department and help foster the amazing talent we have. Now, being able to say that we fully run the day-to-day social content for 8+ brands is an accomplishment I'm very proud of.

It’s wild to think that we are only 4.5 years into our journey at Salt and we’ve made the Event Marketer Top 100 It List again! We have accomplished so much thanks to our incredible Salt team, our clients and our partners.    The journey has really just begun – here’s to more incredible (and fun!) work in the future.

🌟 Exciting News! 🌟  We're thrilled to unveil “Beauty at The Bentway,” an innovative reimagining of the Gardiner Expressway's underside as a vibrant community space brought to you by SEPHORA! Our incredible team and agency partners (Zenith Media Canada & Middle Child) poured their hearts into this concept, turning a once-overlooked area into a hub for mindful movement and beauty choices. The campaign is being amplified with a multi-channel approach and we’re even sampling Sephora's clean beauty products right in this stunning setting! 💄🌿 Join us in celebrating this activation, running until 2025. Let's make beauty and community go hand-in-hand under the Gardiner! 🙌💖 Read more about the beauty: https://lnkd.in/gybR5iFj Huge Thank yous to: Kait D’Agostini (Wilson), Jeff Rogers, Leanne Bernardo, Jil Lohnes (Eisnor), Allan R., Erica Boynton, Carina Sharits, Elisa Bonifay, Sylvie Harper, Lissette Santana Méndez, Alexa Blowes, Iman Ghader, Katie Cassato, Michael Beene, Alex Malone, Ivan Zosimov, Allison Litzinger, Michelle Veilleux, Sheila Legault, Melissa Cultraro, M.A., Demetra Kentris, Lisa Mok, Amy Scott, Zoe Berkley, Jemma Adamo #BeautyAtTheBentway #SaltCreative #Sephora #CleanBeauty #CommunitySpaces #InnovationInAction

Business & Digital Transformation, not an easy undertaking…But, our very own VP of Performance & Digital Strategy, Jeff Pontes, explored the topic within his latest article “Modernizing Marketing: Navigating Business Transformation in a Digital Era”. He discusses the evolving responsibilities of CMOs to highlighting the significance of AI and fostering cross-functional collaboration, offering valuable insights for anyone aiming to stay ahead in the industry.   Head over to Canadian Marketing Association’s website to take a read.

🧂New Work Alert 🧂 from our Xbox team who dreamed up this latest project for Xbox Game Pass. The concept and physical game boards are on their way to being executed in 17 markets around the world!

Congratulations to these amazing Salt team members who live our values every day, earning a Spring/Summer 2024 Salt Award! 🧂🏆 Everyone at Salt brings something special to the table, and these winners were recognized by their peers for their outstanding commitment to Salt’s core values. With over 200 nominations, please give a round of applause for all the nominees and a massive congrats to our winners! 🫶 👏 Marc Tedesco, Samantha Fajardo, Kelly MacDonald (Salt of the Earth) – You're the heartbeat of our culture. Your knack for building relationships, both internally and with clients, is second to none. 👏 Sarah Dewar, Aliya, Andrea Martino (Do What's Right) – You're the epitome of integrity. Consistently delivering top-notch work and always putting Salt's best foot forward. 👏 Jenna Greenspoon, Karsten O'Neill-Larsen, Kylie Barkin (Earn Your Salt) – You're always hungry for growth. Constantly seeking out ways to level up, you're the driving force behind your own success. 👏 Egis Bytyqi, Matthew Valenzano, Randall Miller (Make Things Better) – You live and breathe innovation. Your curiosity and fresh perspective breathe new life into everything you touch. 👏 Rachel Branco, Raymond Santkumar, Andres Uribe (Seek Different Perspectives) – You actively embrace diversity and teamwork and you're all about uncovering those game-changing ideas.

WOW! Last week, over 200 Salt’ers from Canada and the US gathered at Hotel X in Liberty Village for our annual Spring all-company event: Salt May. Just five years ago, we could've squeezed onto one table, and now we're taking over an entire ballroom with our awesome and talented team. This year we spent time focusing on what makes Salt magic: Connected Creativity. Connected Creativity is the power of different perspectives coming together to deliver new, effective solutions; and, this group is at the heart of it. Through meaningful cross-discipline collaboration from the beginning of the process through to execution, Connected Creativity changes how insights are uncovered, and ideas are made.   Thank you so much to each and every Salt’er who joined us, participated, contributed and created an extra special day. And, special thanks to the Salt team who worked tirelessly to make this day come alive. Looking forward to an incredible year ahead!! Stephanie, Monika, Christina, Devon, Alex, Leanne, Matt, Allan, Chloe, Jil, Meagan, Jaineeka, Lucy, Kelly, Benny, Kate, Devon, Aliya, Sheldon, Sarah, Natasha, Jenna, Megan, Raquelle, Sarah, Lauren, Michelle, Daina, Andres, Raymond, Hari.