C Wire

🚀 Great work from IAB Tech Lab! The Attribution Data Matching Protocol (ADMaP) version 1.0 is now available for public comment until November 14, 2024! ADMaP is a base for a privacy-centric protocol that allows advertisers and publishers to measure campaign performance while protecting user privacy. Using Privacy Enhancing Technologies in Data Clean Rooms, ADMaP ensures secure handling of personal identifiable information (PII) and creates a standardized framework for attribution measurement. 📊🔒 Learn more and have your say on this industry-shaping initiative through this link: https://lnkd.in/djczHfmC #ADMaP #PrivacyFirst #DigitalAdvertising #Attribution #DataCleanRooms #PETs #FirstPartyData #PublicComment

Our October newsletter is live, and it’s packed with the latest insights, industry highlights, and updates on new team members. Don’t miss out on this month’s edition! Here’s what’s inside: 🚀 Industry News & Key Events • Future of Cookieless Event: Discover insights from Paris as experts discuss the path forward in a cookieless world. • Generative AI in Advertising: See how AI is reshaping the landscape and what it means for privacy-first targeting. • Attribution in a Cookieless World: A look at IAB Tech Lab’s privacy-centric solutions for ad attribution. • Mind Media Day Highlights: From cross-media measurement to attention-based KPIs, dive into the future of advertising metrics. 🎉 Join Us at DEX 2024! We’re gearing up for DEX 2024 in Zurich! Be there for an exciting presentation and workshop on Contextual Targeting and AI. We’ll showcase exclusive campaign cases and the latest strategies. 👋 Welcome Our New Team Members! Meet Max Böckmann in Germany and Rémi Lemonnier, our Strategic Advisor in AI. We’re thrilled to have them on board! 🔥 Plus, check out our latest contest – you won’t want to miss it! Read the full newsletter: https://lnkd.in/d2GpTRya Subscribe to stay updated here: https://lnkd.in/dJXq2E5P #CWire #DigitalAdvertising #AI #CookielessFuture #AdvertisingMetrics #DEX2024 #Innovation

🚀 Win 1 of 3 Tickets to DEX 2024, Switzerland’s Biggest Digital Advertising Event! Want to join us at DEX 2024 in Zurich on November 20th and be part of Switzerland’s leading digital advertising event? This is your chance! Here’s how to enter: 1. Follow us on LinkedIn 2. Like this post 3. Comment below why you're excited to attend DEX 2024! 🎟️ 3 lucky winners will be chosen, and we’ll announce them on November 12th. Don’t miss out on this opportunity to experience the future of digital advertising with industry leaders! Good luck! 🍀

🚀 Future of Cookieless: Key Takeaways from the Minted event in Paris 🗼 On October 9th, more than 350 professionals from across the digital advertising industry came together at the Future of Cookieless event to discuss the phase-out of third-party cookies and what lies ahead. 🔑 Key Takeaways: • Adaptation is key: We’re moving from testing to full implementation of cookieless strategies. As mentioned by Antoine Beillan from GroupM France, we need to balance adapting while ensuring effective targeting and measurement. • Shared ID Solutions: Sophie Poncin from Utiq and Damien Prybis from OMD France highlighted the importance of attribution measurement and CTV integration. • Privacy Sandbox: Olivier GALICHERE from RTB House stressed that Privacy Sandbox offers a privacy-conscious alternative to traditional cookies for retargeting. • First-party data: Companies like The Trade Desk are working to empower partners with first-party data solutions. Laurent Cordier shared insights on how they’re evangelizing these practices. • ID Adoption: According to Philippe Bailly from NPA Conseil, 92% of ad platforms have adopted at least one ID solution as an alternative to cookies. • Paul Ripart from Prisma Media emphasized the growing trend of users rejecting third-party cookies, urging advertisers to act quickly. • Erwan Le Page from MediaSquare shared that 76% of publishers are now offering ID solutions to replace cookies. • Karine Rielland-Mardirossian from Figaro Medias noted the acceleration in CRM and ID data usage to improve targeting. • Jean-Baptiste Rouet from Publicis Media discussed how the end of third-party cookies brings media planning back to the forefront. This event underscored the urgency of embracing cookieless technologies and rethinking digital advertising strategies. Thank you Minted and Nicolas JAIMES for the organisation of such an insightful event. #Cookieless #contextual #DigitalAdvertising #PrivacyFirst #FirstPartyData #Marketing #FutureOfAdvertising

🌟 Exciting News at C Wire! 🌟 We are happy to announce that Rémi Lemonnier, co-founder of Scibids Technology, has joined C Wire as an advisor! 🎉 Rémi is an AI expert with a PhD in Machine Learning and a wealth of experience in real-time bidding and digital marketing optimization. He’ll be helping us drive innovation on the AI front and support our continued growth with his extensive experience on scaling a startup. 🚀 With Rémi’s guidance, we look forward to pushing the boundaries of AI-driven adtech and delivering even greater value to our clients. Welcome to the team, Rémi! 🙌 #CWire #AI #Adtech #DigitalAdvertising

🚀 Exciting News at C Wire! 🚀 We are welcoming Max Böckmann as our second Sales Director in Germany 🇩🇪 With over 15 years of experience in digital media and adtech, Max brings a wealth of knowledge and a proven track record in strategic sales and account management. His expertise in driving revenue growth and engaging C-level executives will be key in supporting C Wire’s continued expansion in Germany. Max’s leadership and passion for AI-powered advertising solutions will be instrumental as we continue to provide innovative, privacy-focused adtech to our clients. We’re excited to have him on board as we aim for even greater success in the German market! Join us in welcoming Max to the C Wire team! 💼💡 #CWire #Adtech

Live from Theatre de la Madeleine in Paris for Mind Media Day focusing on measurement and attention in advertising. Looking forward to hearing from Magali Florens (UDECAM) Isabelle Allanche (YouTube), YANNICK CARRIOU (Mediametrie), Jean-Luc Chetrit (Union des marques), François Pellissier (SNPTV Pub TV), Stephanie Robelus Labarrere (GroupM France), Maxime Cerda (Stamp), Clement Bascoulergue (Integral Ad Science), Yacine Touileb (SFR), Radovan Aleksic (FranceTV Publicité), Cécile Chambaudrie (NRJ GLOBAL), Julie Humeau (dentsu), Fabien Magalon (xpln.ai), Ollivier Monferran (Essity), Valerie Morrisson, Matthieu Hansmann and Romain WARLOP, PhD (fifty-five), Arthur Millet (Alliance Digitale), Johann (Publicis Commerce Justine Vaucoret (Danone), Aymeric MAROLLEAU, Paul Leperchey, julien delhommeau and many more! #mindMediaDay

🚀 We need your support! 🚀 We are thrilled to share that Rui has been shortlisted with C Wire in the New AdTech Player category at the 2024 Ratecard Stars! This prestigious event recognises the standout personalities in digital marketing, AdTech, and MarTech, and I’m honoured to be among them. If you believe in the work we’re doing at C Wire to build a better advertising with privacy in focus, please take a moment to cast your vote! 🙏 🗳️ Voting is open and every vote counts towards determining the final winners. Remember, only votes made with professional email addresses will be counted, so be sure to use yours. Vote here: https://lnkd.in/ebvsUtU7 Thank you for your support! 💥 #RatecardStars #AdTech #CWire

Thanks Nicolas JAIMES for the interview and the nice article on Minted regarding our launch on the French market and our ambitions.

🎉 Happy News from C Wire! 🎉 We’re proud to announce that our Rui de Freitas has been nominated for the Ratecard Stars 2024 award in the category of New Ratecard Player! This recognition speaks to the innovation, hard work, and dedication we strive for every day at C Wire. A heartfelt thank you to the Ratecard team for recognizing our journey. 🙏 Congratulations to the other nominees: • Noël Jaffré from OursBlanc • Jacques Lopes from Promoaccro • Samir DILMI from dydu • Frederic CLEMENTément from mimbi - Retail Media Intelligence We’re excited for the future and look forward to continuing to break new ground! 🌟 #RatecardStars #CWire #NewRatecardPlayer #ThankYou #Teamwork