Creative Supply

As companies push for a return to the office, the question isn’t just how but why. Employees no longer see the office as just a place to work—it needs to offer value beyond the 9-to-5. 💡 What does this mean for businesses? 1️⃣ Empathy is key: Listen to employees and co-create spaces that reflect their needs. 2️⃣ Flexibility isn’t optional: Workplaces must evolve with changing workforce dynamics. 3️⃣ Brand your workspace: Make your office not just a location but a meaningful part of your company’s culture and identity. Here's how we tackled these "must-haves" when working on a compelling product strategy and a seamless digital experience for FlexOffice: 1️⃣ Customer-first design: FlexOffice developed modular, flexible spaces that adapt to different team sizes and needs that cater to flexibility, wellbeing, and collaboration. 2️⃣ Elevated storytelling: By positioning themselves as more than a coworking space, FlexOffice leans into branding that emphasises community and connection. 3️⃣ Value-driven partnerships: FlexOffice’s ability to align their brand with the unique needs of their clients demonstrated the power of tailoring solutions to support companies’ evolving working styles. As businesses rethink their office strategies, there’s an opportunity to transform how we think about workspaces. Whether it’s through partnerships, innovative design, or storytelling, the ultimate goal remains the same: creating workplaces where people want to be. How is your organization adapting to the back-to-office shift? Read more: https://lnkd.in/er6mewHm #FutureOfWork #WorkplaceStrategy #BackToOffice #FlexOffice #Branding #BrandMarketing #EmployerBranding #RetailBranding #BusinessMarketing

💼 The global talent war is heating up, and companies are feeling the pressure. So, how can small and medium-sized enterprises compete with big corporations or trendy startups to attract top talent? It all starts with employer branding. A strong employer brand does more than attract great candidates—it turns your current employees into enthusiastic brand ambassadors. 🎲 Take inspiration from the life-size board game developed for the Industrial Services of Geneva (SIG)—an innovative way to help employees internalise brand values: https://lnkd.in/emBPcP8y Investing in a compelling employer brand isn’t just a nice-to-have—it’s your ticket to boosting employee engagement, increasing retention, and winning the talent war. 🚀 Check out our article for more examples of how B2B companies are stepping up their game: https://lnkd.in/eJxBWjYN #EmployerBranding #TalentWar #B2BMarketing #EmployeeEngagement #BrandStrategy #BusinessBrand #B2B

With the skiing season just around the corner, let us introduce you to a new design classic for Swiss Alpine living - Gilda. ⛷️ High in the Swiss Alps, Andermatt is evolving into a cosmopolitan leisure destination. At the heart of this transformation is Gilda, a modern residence inspired by Bauhaus architecture that blends traditional Swiss elements with contemporary luxuries. 🇨🇭 We partnered with Andermatt Swiss Alps to craft Gilda's brand identity, including visual identity and storytelling, emphasizing its seamless design and effortless lifestyle. Discover how Gilda is setting new standards in Alpine living: https://lnkd.in/eGXNkiEV #Switzerland #Hospitality #Realestate #Hotels #Hospitalityindustry #Branding #BrandIdentity

We're thrilled to share that marketing and brand strategy legend David Aaker has endorsed Youri Sawerschel's TEDx talk! 🚀 Dive into the transformative power of branding and see why it’s a must-watch: https://lnkd.in/gT-GssbA #branding #brandstrategy #brand #brandmarketing #storytelling

The start of a new year is the perfect time to expand your knowledge and set yourself up for success in 2025. Did you know we offer a comprehensive (and free) Learning Hub to support all your branding needs? From #B2B marketing and #storytelling to #hospitality and #sustainability branding, our in-house experts have you covered with valuable insights and resources. 🎓 Ready to dive in? Start learning today: https://lnkd.in/ekDvVrxt #Branding #Brand #BrandStrategy #BrandMarketing

Our team wishes a Merry Christmas to everyone celebrating! 🎄

🌟 100,000 views! 🌟 We're excited to reach the milestone of 100K views on Youri Sawerschel''s TEDxLausanne talk. This is a testament to the universal power of branding! Whether you're a marketer, entrepreneur, or simply curious about the way brands shape our world, this talk is a must-watch. With a blend of compelling storytelling and visuals, Youri demonstrates how a simple, ordinary pen can be transformed into a meaningful brand. 🎥 Watch the talk here: https://lnkd.in/gT-GssbA #Branding #TEDx #TEDxTalk #TEDxLausanne #BrandStrategy #BrandMarketing

The secret of a successful hospitality brand concept? It only requires nailing down 3 elements to make magic happen. ✨ Did you guess them right? #branding #hospitalitybrand #hospitalitybranding #hotelbrand #hotelmarketing #hotelbusiness

The rise of mobile apps continues to reshape hospitality offerings. Netflix has replaced TV, Uber Eats rivals room service, and Zoom competes with physical meeting spaces. The question is: What can #hotels offer that these digital giants can’t? The answer lies in your story, location, competition, target audience, capability, and ambition. However, one thing is unique to hotels: on-site experiences. For example, BUNK, a hostel in Amsterdam, transforms a converted church into a place where guests are checked “into a world of wonder,” featuring a “secret studio” for artists to create and share new music. BrewDog’s DogHouse hotels take it further with beer fridges in showers and taps in every room. In today’s digital age, these tailored experiences make a lasting impact. What unique offering will set your concept apart? Download our Hospitality Concept Handbook to find out more: https://lnkd.in/eH3XMs_U #Hospitality #CustomerExperience #HotelIndustry #HotelBusiness #HospitalityIndustry

Jaguar's rebranding is all over the news. NZZ, the Swiss-German newspaper, contacted us to ask for our opinion. Read what Youri Sawerschel has to say here (in German and behind paywall): https://lnkd.in/gQqkwg3b And in case you're wondering, we think Jaguar is making a bold and smart move, even if it does challenge the "mental image" we all have of the brand. For context: 📉 Jaguar (and many European carmakers) have declining sales  🧭 Industry shift: legacy engine expertise no longer gives an edge in the EV era. 💡 New perceptions: For many (especially in Asia), cars are now seen as 'consumer electronics' rather than 'petrol cars'. European car brands are facing a massive change. They can't compete with Chinese EV manufacturers on: 1️⃣ manufacturing costs 2️⃣ Advanced EV technology 3️⃣ Market size So where can they win? Their brand. But not just as a symbol of heritage, but as a "brand of tomorrow". Jaguar gets it. They're repositioning themselves for a globally-minded audience in their 30s and 40s, and they recognise that: "What got them here won't get them there". Their new teaser video - featuring a girl with a hammer - is a nod to Apple's iconic 'Think Different' campaign from the 90s. It's classic AIDA in action: grab Attention, pique Interest, create Desire, drive Action. Now we're at step 'Attention'. They've signalled that they're ready to be more than a traditional carmaker, to become culturally relevant and redefine what a car can mean in tomorrow's world. Now the spotlight is on them. Expectations are high. What they do next will be the defining moment.