DLG (Digital Luxury Group)

DLG announces the appointment of Christiaan de Lint as our new Non-Executive Chairman. With 25 years in private equity and as co-founder of Headway Capital Partners , Christiaan brings invaluable expertise as we embark on our external growth strategy. He will join the board composed of Founder & CEO David Sadigh, Co-Chairman, Marc Berrebi, Managing Director China, and new Board Member Pablo Mauron to advance DLG's ambitious buy-and-build strategy. Christiaan will also be working closely with DLG’s leadership team and Partners, including Iris Chan (陳淙韵), Dino Auciello, Benedicte Soteras, Tina Chen, and Benjamin Dubuc Christiaan de Lint shares: "The luxury industry is undergoing significant transformation. DLG is at the forefront, leveraging integrated marketing capabilities and robust data expertise. This positions DLG as an ideal disruptor." Our evolving strategy aims to: • Establish DLG as the leading SaaS business intelligence company for luxury and lifestyle sectors • Enhance offerings through proprietary SaaS software and strategic acquisitions We anticipate announcing our first SaaS acquisition in the coming months, creating a comprehensive platform to empower luxury brands to tackle industry challenges and optimize performance. David Sadigh adds: "I first met Christiaan in 2011 through the Young Presidents' Organization (YPO), and we spent more than 10 years together as part of the YPO Alpine Chapter. His experience is incredibly valuable and I am thrilled to welcome him as DLG's new Chairman." We extend our heartfelt thanks to Tibere Adler, our former Chairman, who will remain a strategic advisor to the Board, for his valuable contributions to DLG's development.

DLG (Digital Luxury Group) and Re-Hub recently explored the e-commerce and social media performance of 104 brands during this Qixi festival (also known as Chinese Valentine’s Day) on the major online platforms in China. Despite a 14.2% decrease in Tmall revenue among the sampled brands, we observed an impressive 28.4% increase in engagement with all brand-generated content. As Chinese consumers return to global shopping destinations, leading brands haven't ceased to invest in their marketing activations to drive awareness and purchase intent amidst the normalisation of the local market. 📣 Which brand was the talk of the town during Qixi? 🎁 Which category topped during this important gifting season? 📈 Who can maintain their momentum on Tmall, the most crucial online marketplace? Want to know more about how luxury and premium brands performed in this shopping event? Stay tuned for the full release of the all-new "Decoding Luxury Marketing Milestones in China: Qixi" report.

DLG (Digital Luxury Group) and Re-Hub recently explored the e-commerce and social media performance of 104 brands during this Qixi festival (also known as Chinese Valentine’s Day) on the major online platforms in China. Despite a 14.2% decrease in Tmall revenue among the sampled brands, we observed an impressive 28.4% increase in engagement with all brand-generated content. As Chinese consumers return to global shopping destinations, leading brands haven't ceased to invest in their marketing activations to drive awareness and purchase intent amidst the normalisation of the local market. 📣 Which brand was the talk of the town during Qixi? 🎁 Which category topped during this important gifting season? 📈 Who can maintain their momentum on Tmall, the most crucial online marketplace? Want to know more about how luxury and premium brands performed in this shopping event? Stay tuned for the full release of the all-new "Decoding Luxury Marketing Milestones in China: Qixi" report.

Thanks for the invitation to "The China Show" on Bloomberg Television. In this segment, DLG (Digital Luxury Group)'s Managing Director, China Consulting, Jacques Roizen, speaks with Daniel Zipser, Annabelle Droulers, and Yvonne Man about the latest dynamics of Chinese luxury consumers. Jacques noted: "The Chinese luxury market is far more than the performance of luxury brands in China."

📃 New Report: DLG perspectives from China 1H2024 update   This report explores the recent updates in China's luxury market for the first half of 2024. It also delves into three major opportunities — E-commerce, CRM, and Chinese travellers — that brands can leverage to succeed amidst shifts in this market.   While most luxury companies have reported results below expectations in the Chinese market for the past quarter, we've observed a strong return of Chinese consumers, particularly the affluent ones, to the global market for luxury purchases. At DLG (Digital Luxury Group), we believe that despite the slowdown in the local market, Chinese consumers remain one of the most promising sources of growth, especially outside of China.   📥 Download the full report > https://lnkd.in/gWiZU7Gq Thanks to the contributions from Jacques Roizen, Pablo Mauron, and Mario Juárez.

DLG is delighted to announce the promotion of Benjamin Dubuc as Partner and Innovation Director, effective July 1, 2024. Since joining in 2019, Benjamin's impact as former Head of Search & Performance Media, combined with his people management skills and growth mindset, has successfully driven the Performance Media team and clients, contributing greatly to the development of the Geneva office. New Technolgy & SaaS ambition David Sadigh, Founder and CEO, states: "DLG's ambition is to build the leading SaaS business intelligence company for the luxury and lifestyle industries. Positioned at the forefront of Marketing Services and Data/AI, we have begun transitioning from a pure service business with over 40 clients under retainer to a SaaS-oriented product business model." Benjamin will play a key role in this newly created DLG entity. His responsibilities will include: • Identifying emerging customer needs in the luxury sector • Developing strategic MarTech product roadmaps • Leading the creation of intelligence tools for the luxury industry • Ensuring market-fit solutions through targeted marketing efforts Benjamin is now joining the DLG Partners team alongside Pablo Mauron, Iris Chan (陳淙韵), Dino Auciello, Benedicte Soteras, and Tina Chen, while taking on new responsibilities as Innovation Director. “Benjamin Dubuc adds: "I'm honored by the trust DLG has placed in me with this new Partner status. I am also thrilled to develop data-driven solutions that will help address key challenges faced by luxury brands today, enabling them to navigate the industry with greater efficiency."

Perspective on how luxury brands should integrate Tmall in their China strategy: Tmall’s chairman recently said: “Our User First approach will prioritize user experience in business strategy and product design to drive retention and repeat purchases.” This intense focus on transactions, combined with the promotions that took place during June’s 618 festival may give luxury brands pause, as to whether a presence on Tmall still makes sense in the context of the brand elevation strategy many of them are pursuing. Far from dismissing Tmall, luxury brands should recognize and continue to leverage its multifaceted value for the following strategic reasons: 1. Brand Building: Tmall offers an unparalleled opportunity to shape brand perception and desirability among Chinese consumers, both online and offline. Luxury brands must recognize that 80% of their offline customers consult Tmall as part of their decision journey, making it a critical touchpoint for building brand equity. 2. Omnichannel Integration: Tmall's influence extends far beyond just driving online sales. In luxury, e-commerce often accounts for less than 10% of total China revenue. However, a strong Tmall presence can significantly impact offline desirability, when brands effectively leverage digital assets to present a cohesive brand experience. 3. Customer Acquisition: As the largest and most profitable e-commerce channel in China, Tmall is unmatched for acquiring new Chinese customers, both online and offline, inside AND outside China. While platforms like Douyin may offer reach, Tmall's remains bigger and its profitability is often 2-3 times higher, making it a far more strategic and sustainable long-term investment. 4. Controlling the Experience: Despite Tmall's growing focus on low prices, luxury brands maintain full control over their branded storefronts and prices, presenting an opportunity to showcase their brand universe authentically and to incorporate rich brand assets and storytelling – an area where many still have room for improvement. 5. Combating the Gray Market: A Tmall presence also allows luxury brands to provide an official and trustworthy alternative to parallel market vendors. Brands that fail to establish a strong Tmall presence risk ceding control to unauthorized third-party sellers. Luxury brands should avoid making the mistake to dismiss Tmall, and should instead adopt a strategic, data-driven approach to optimizing their presence and unlocking Tmall's full value. For almost two years already, DLG (Digital Luxury Group)’s Digital Acceleration Program has helped luxury brands, across all key categories, to optimize their digital operations in China, in order to elevate their brands, maximize their ROI, and accelerate their revenue. Getting it right has allowed our clients to increase their impact with Chinese customers online and offline, inside and outside China. Please reach out to Iris Chan (陳淙韵), Pablo Mauron or me, if you’d like to know more.

DLG is proud to announce the promotion of Eloise Bonder-Devaux to the role of Head of Search & Performance Media and entry in the Geneva Management team as of July 1st. Eloise joined DLG in April 2020 as Performance Marketing Manager following successful years spent agency-side in France and in the UK, developing and implementing search strategies for international brands. She was then promoted to a Senior position in January 2023, co-leading the Search & Performance Media department of the agency ever since. In this key position, Eloise succeeds Benjamin Dubuc, whose new responsibilities within DLG will soon be announced as part of major agency developments. Eloise’s mission to continue driving her department forward will include:  • Designing and following the implementation of growth strategies for our luxury clients  • Managing the continuous refinement of the agency's search and performance offering (services, tools, and methodologies)  • Leading the performance media team, with an emphasis on the hiring, retention, and development of team members “Eloise has consistently proven herself as a top expert, an inspiring mentor, and a dedicated sparring partner for clients. Her rapid evolution in the company is a testament to our trust in her skills and potential,” says David Sadigh, Founder & CEO.

As Jean d'Ormesson would have said (RIP), "I despise honors and money, but I do not hate everything I despise..." 😁 - Congrats DLG China Team!

🥁Drumroll, please... 🏆DLG (Digital Luxury Group) just snatched the Special Prize at the 12th TopDigital Innovative Marketing Awards, thanks to its creative online content and Mini Program experience for TUMI's 2024 Lunar New Year Exclusive Collection. Of 3,307 entries, TUMI stood out as one of the few luxury brands to be recognised this year. 🔊“This award reflects DLG‘s decade-long expertise in crafting innovative digital experience in the Chinese market, enabling luxury and high-end brands to engage local consumers with resonating messages at the right moments,” said Pablo Mauron, Partner and Managing Director China at DLG (Digital Luxury Group). “We are grateful to have brand partners like TUMI. Their continuous ventures in the local market empower DLG and our team to excel and deliver high-quality services consistently.” 💖 Huge thanks to our team and colleagues from Tumi who helped us reach this sweet success. Stay tuned - more great things are on the horizon!