World Federation of the Sporting Goods Industry (WFSGI)

🏀 🎾 How Are Sporting Goods Executives Feeling About 2025? Despite the uncertainties, many remain optimistic about the year ahead! 44% are feeling optimistic about 2025, while another 40% remain neutral despite mixed prospects. This highlights the resilience and adaptability of the industry as it navigates challenges and new opportunities. What is your perspective on the future of sporting goods? Let us know in the comments below and check out more from our recently published Sporting Goods 2025 industry report with McKinsey & Company here: https://lnkd.in/dhaVCzcb #wfsgi #sportinggoods #sportinggoods2025 #mckinsey

Nǐ hǎo 👋🇹🇼 Next up it’s TAIPEI CYCLE show! I love having the opportunity to attend this event. Starting the day with a run along the Keelung River (fighting the jet lag) and the next 3 days I’ll be connecting with our members and seeing the manufacturers and brands based over here. Reach out on LinkedIn or email msmyth@wfsgi.org if you’re attending TAITRA Global (Taiwan External Trade Development Council) TaiSPO, Sports and Fitness Taiwan World Federation of the Sporting Goods Industry (WFSGI) #cycling #wfsgi #sportinggoods #taipeicycleshow #sportsindustry

Congratulations to our CEO Emma P. (Mason) Zwiebler on her appointment as vice-chair to the Business at OECD Health Committee! It’s the first time the sporting goods industry is represented on such a stage, and we are looking forward to collaborating across industries to help amplify the health narrative – especially regarding the importance of prevention and the transversal benefits of physical activity and sports. Thank you to Hanni Rosenbaum, Olga Mironenko Stampfer, Rokas Morkūnas and all at Business at OECD (BIAC) for your support and WFSGI’s Head of Physical Activity Caroline Brooks for driving this agenda. #wfsgi #biac #oecd #physicalactivity #health #sportinggoods Andy Rubin

⚙️I’m in Tucson, Arizona this week for the 2025 PeopleForBikes Bicycle Leadership Conference 🌏Looking forward to meeting with industry leaders to shape the future of cycling and the sporting goods industry globally and drive meaningful discussions around advocacy, sustainability, policy and innovation on behalf of the World Federation of the Sporting Goods Industry (WFSGI) members 🇺🇸Feel free to reach out on LinkedIn or email me on msmyth@wfsgi.org if you’re in town!

⌚ 1hr to go! See you online soon to discuss the opportunities in the sporting goods industry for 2025.

🌍 Sporting Goods 2025 Webinar🚀 The sporting goods industry is at a crossroads. As consumer behaviours evolve, economic pressures shift, and new opportunities emerge, executives must act now to stay ahead. Join us for a webinar on March 17 (5pm CET / 12pm ET) to explore key findings from the latest McKinsey & Company and World Federation of the Sporting Goods Industry (WFSGI) Sporting Goods Industry Report and discover how to translate them into actionable strategies. 📢 Speakers: Emma P. (Mason) Zwiebler Zwiebler - CEO World Federation of the Sporting Goods Industry Alexander R. Thiel – Partner & Leader in McKinsey’s Global Fitness and Wellness Work Eric Falardeau – Partner & Leader in McKinsey's Global Fitness and Wellness Work Pamela Brown - Partner & Leader in McKinsey’s Apparel, Fashion & Luxury Sector Key themes we'll cover: - The 1.8 billion inactive adults—a massive untapped market - How brands can balance growth and productivity in uncertain times - The rising demand for live experiences blending sports, retail & entertainment - Why authenticity and emotional connections are driving success 📊 Engage in live polls, submit your questions ahead of time, and come away with a list of actions for your organization. Register for the webinar here and submit your questions ahead of the session: https://lnkd.in/d_HnRBtt #wfsgi #sportinggoods2025 #mckinsey #physicalactivity #webinar

WEBINAR Alert! The Future of Sporting Goods: Insights from Key Opinion Leaders from the World Federation of the Sporting Goods Industry (WFSGI) and McKinsey & Company As we look ahead to 2025, the sporting goods industry is facing significant changes. Our new Sporting Goods 2025 Industry Report highlights four key trends that executives are focusing on: 🏃♂️ Physical inactivity as the biggest untapped market (1.8 billion people are not meeting WHO's recommended activity levels) 🏋♀️ Active lifestyle as identity, with 1 in 2 consumers reporting fitness as core to their identity 📈 A market share reshuffle, with challenger brands gaining ground 🏟️ A boom in live sports and entertainment, projected to be a $150 billion market by 2030 What trends do you see shaping the future of the industry? Join us in exploring these insights further in our upcoming webinar on March 17, 2025. 👉 Register now and gain a list of to-dos for your organization: https://lnkd.in/d_HnRBtt #wfsgi #mckinsey #sportinggoods2025 #sportinggoods #physicalactivity #businessgrowth

How can we turn uncertainty into opportunity? What are the biggest untapped opportunities for sporting goods in 2025? The future of the sporting goods industry is rapidly evolving. The key to success lies in understanding current trends and how to turn uncertainty into opportunity. Join McKinsey & Company and World Federation of the Sporting Goods Industry (WFSGI) on March 17, 2025, for a webinar diving deep into the insights shaping the future of our industry. Whether you're looking to stay ahead of the curve or seeking strategies to thrive in an ever-changing market, this is the event you won’t want to miss! 📅 Date: March 17, 2025 ⌚ Time: 5 PM CET | 12 PM ET ☑️ Reserve your spot now! https://lnkd.in/d_HnRBtt Emma P. (Mason) Zwiebler Andy Rubin Marc-Ivar Magnus #wfsgi #mckinsey #sportinggoods #sportinggoods2025 #webinar

This year’s International Women’s Day theme ‘Accelerate Action’ is a call for change…for more opportunities, more role models, and more allies at the table.   🚀How is the World Federation of the Sporting Goods Industry (WFSGI) accelerating action? ✅Highlighting members’ inclusive work to attract & keep women & girls in sport ✅Amplifying women’s voices across the industry ✅ Acting as role models ✅ Fostering a culture where everyone can contribute and succeed   In an #IWD2025 interview with Informatica’s ALEXANDRA SOAKELL MSc, Michelle Smyth, our Head of International Sports & Cycling highlighted just how important role models are…in education, the workforce and in sports – you can’t be it, if you can’t see it! Here’s to the WFSGI team — women and men alike — who are accelerating action as they continue to unite and support the global sporting goods industry to ensure a healthier more active planet for all. Emma P. (Mason) Zwiebler, Marc-Ivar Magnus, Charlotte Giudicelli, Karolina Brazyte, Loredana Morgillo, Els De Kock - Puttemans, Julia Thirion, Riccardo Parigi, Ansley O'Neal, Caroline Brooks, Linda Murphy, Joana Maria Atallah, Afsah A.   #IWD #AccelerateAction #WomeninLeadership #WFSGI #GirlsinSport #PhysicalActivity #Allyship

🚨 Exciting News! 🚨 We are thrilled to launch the 'Sporting Goods 2025' industry report created together with McKinsey & Company! It's a must-read for all World Federation of the Sporting Goods Industry (WFSGI) members and industry stakeholders. This year's edition dives into key trends shaping the future of the global sporting goods landscape. With insights from top brands like Colnago, Decathlon , lululemon, On, TRX Training, and Victory Group, the report highlights opportunities such as: 🌟 Tapping into the growing market of 1.8 billion physically inactive consumers 🌟 Understanding active lifestyle as an identity 🌟 Market reshuffling with challenger brands on the rise 🌟 The fusion of live sports & entertainment 💡 Ready to navigate these industry complexities? Download the full report below and join us for a special webinar on March 17th to gain actionable insights. 🔗 Download the report here: https://lnkd.in/dhaVCzcb   🔗 Register for the webinar here: https://lnkd.in/d_HnRBtt #sportinggoods2025 #mckinsey #wfsgi #physicalactivity #activelifestyle #sportsbusiness Andy Rubin