yamo

Seven years ago, fueled by a collective passion for revolutionising baby and kids’ nutrition, José, Luca and I embarked on a journey that aimed to redefine how families nourish their little ones. It’s been a journey filled with joy, challenges, and countless moments of growth. At yamo, our mission was clear: to free parents to take good nutritional care for happy and healthy kids, by providing non-compromising nutrition, made easy. It's a purpose that has driven us every step of the way. Despite our unwavering dedication and the tremendous support from our community, the path to profitability proved to be more challenging than anticipated. Despite our best efforts, we were unable to secure the necessary funding to continue our journey. And while this marks the end of one chapter, it in no way diminishes the impact we've had or the memories we've created together. Making this decision felt near-impossible to me and was the hardest thing to do in my life so far. But after months of excruciatingly trying to find another path, this was the only way forward. I know we will look back knowing, we have given it all our love, passion and grit. To every one of you who has supported us along the way, we extend our deepest gratitude. Your trust, loyalty, and unwavering support have been the foundation upon which yamo was built. It's been an honour to serve you and your little ones, and we are endlessly grateful for the opportunity to be a part of your lives. For our team, we are committed to making sure they are supported through this period by connecting them with great places for them to thrive. If you have open positions and are looking for passionate, caring and ambitious team members, please do get in touch. At yamo, one of our core principles was open communication, and it's with that same spirit that we share this news. We believe in the importance of transparency and honesty. While it's easy to celebrate success, it's equally important to acknowledge the not-so-spoken side of startup journeys. In embracing the entirety of our journey, including its conclusion, we aim to highlight the valuable lessons learned from both successes and setbacks. We hope to inspire future entrepreneurs to navigate their own paths with resilience, optimism, and a steadfast dedication to their vision. I owe a debt of gratitude to our incredible team, whose dedication and passion propelled us forward each day. To our partners and investors, thank you for believing in our vision and supporting us along the way. Your contributions have been invaluable, and we are truly grateful for your partnership. From our humble beginnings crafting our first recipes to reaching millions of happy feeding moments, the journey has been nothing short of extraordinary. But perhaps the greatest reward has been the opportunity to touch the lives of thousands of parents and children, empowering them to make healthier choices and create lasting memories together. With lots of love, Tobi

One of my personal highlights during the first weeks of this year was our semiannual Merchandiser Conference in January. It’s the opportunity for my team to present new products and fresh assortments to the representatives of our ten cooperatives and a great platform to connect and exchange.   And once again I was impressed by the passion, enthusiasm and dedication shown by my team. You rock! Kim Bartkowiak Stefan Gasser Hansmann Katharina Simone Widmer Daniel Heller Selina Maag Joëlle Geisser Mirjam Hugentobler Claudia Saladino Vivien Ulrich-Schröer Kim Besmer Andrea Bischofberger Daniela E. Patricija Papale-Borovnik #retail #kids #baby #categorymanagement #migros #supermarket #teamwork #collaboration