Heura Foods

🚨 The Current Food System is Endangering Our Health 🚨 A groundbreaking study from the University of Cambridge, involving data from 2 million people in 20 countries, has revealed alarming findings: eating just 50g of processed meat daily—like two slices of ham—can increase your risk of type 2 diabetes by 15%. Even 100g of unprocessed red meat can elevate the risk by 10%. Experts strongly advise cutting back on red and processed meats to lower these risks and better align with current healthy eating guidelines. How much more evidence do we need before we take action? Here are some impactful ideas: 🔄 Redirect Subsidies: Stop supporting products that harm our health and the environment. Redirect those funds to make healthy, sustainable foods accessible and affordable for everyone. 💰 Implement Taxes: Just like sugar taxes have successfully reduced sugar consumption, a similar tax on red and processed meats could help reduce excessive intake and promote healthier choices. ⚠️ Health Warnings on Packaging: Similar to the warnings on cigarette packs, meat and processed food packaging should clearly communicate the health risks, empowering consumers to make informed decisions. Let’s demand change for a healthier future! Article 👉 https://lnkd.in/dcAJ7rbQ Study 👉 https://lnkd.in/d5jUNj7F

These are the fresh results of the LCAs 📊. As you know, radically reducing meat’s 🐄🐖🐓🐟 environmental impact is central to our mission, and accurately measuring our footprint is crucial to instilling confidence in our products among consumers, customers, and stakeholders. 🙋♂️🙋♀️But wait, what is Life Cycle Assessment (LCA)? Life Cycle Assessment (LCA) is a method for quantifying and comparing environmental impacts of systems and products, which are based on established methodologies and databases. And as you can see the results are clear. Best part? This can just get better. #ProteinTransition 🌱🍽️

✌️ Growing while decreasing the emissions is possible✌️ -23% reduction GHG emissions per kg of sold product 📦 🗓️ 2021: 2.47 kg CO2e/Kg  🗓️ 2023: 1.90 kg CO2e/Kg Do we content with this result? No, we always aim for getting better. Full impact report 👉 https://lnkd.in/dKFaB3RK #TheBestToDate (but already expired the day we published it)

In front of misinformation? Data. #highvaluenutrition 🌱💛💪

Fork Ranger data about the emissions of the European diets 🇪🇺. 83% is connected to Meat and Dairy 👀. We recently presented out Life Cycle Assessments: - Heura "Beef": 2,2kg CO2e 👉 -94% - Heura "Pork": 2,5kg CO2e 👉 -76% - Heura "Chicken": 2,1kg CO2e 👉 -80% - Heura "Fish": 1,94kg CO2e 👉 -81% Shifting from animal based to plant-based we can have huge impact. #TowardsANetPositiveFoodSystem 🌍🌱💛

You have to hand it to the French, the Paris Olympic Games are: 1. French team: the most beautiful ever organized.  2. Spanish team: the second most beautiful after Barcelona'92.   With that debate, they came with some restrictions for the Parisians so we all agreed we needed to do something to keep their flame 🔥 alive, and we did it with the most iconic Parisian plant-based 🌱 cafes: WILD & The MOON 🌕. From August 5-11, we will offer you FREE plant-based nuggets in the following W&M stores: 📍Wild & The Moon, Place du Marché Saint Honoré 📍Wild & The Moon, rue Amelot Because you need protein when watching, living or competing in the Olympics🔥.  

"While there is already a broad consensus on transitioning to sustainable energy and transportation, the same level of agreement has not yet been reached in the realm of food. However, the data is just as, if not more, compelling." Marc Coloma

This number showcases the collective efforts of our team, all working towards a net-positive food system. It's essential to have a clear vision—one that goes beyond being just words on the walls of the HQ—to navigate the challenges of creating a new category. Next year: better. 🌍🌱🍽️

👋 Welcome to the best to date packaging. More Good Rebel than ever! 💛 ✌️ -30% less materials: no need of the cardboard sleeve. ✌️ -31.5% less CO2 emissions from transport and materials. ✌️ Box reduction: -1.5 cm height & -53 g in weight. ✌️ +27 kg product per pallet. It's not perfect. It's simply the best one to date. Changing the current food system requires continuous improvement research in every step of the value chain. That's why today we are working on the next step of this evolution, aiming to create an even better Packaging 5.0 for the planet, always ensuring the best food safety and the highest quality standards, while reducing food waste. If you want to know everything 👉 https://lnkd.in/dZuJxhrA Better packaging, same delicious taste. Let's make this "to date" expire soon. #TheBestToDate

[Impact Report 2023 is LIVE 📢] ✌️ We Achieved 83% Lower Carbon Footprint Compared to Traditional Meat Products, Reducing Carbon Footprint by 23% from 2021 to 2023 🌍 🌱 We reaffirm our commitment to a sustainable and positively impactful food system. Between 2021 and 2023, we have managed to reduce our environmental footprint per kilogram of product by 23% across its entire range. 💦 In 2023, we have saved CO2 emissions equivalent to 3,000,000 round trips between Madrid and Barcelona and conserved an amount of water equivalent to 6,699 Olympic-sized swimming pools. ♻️ With the B Corp recertification process underway, we aim to become the highest-scoring plant-based company in the world (or even further). This goal, along with the adherence to the United Nations Global Compact and its commitment to Science Based Targets (SBTi), assures a rigorous measurement of our decarbonization plan. 📦 In one week we will launch our new 4.0 packaging, which will reduce the material usage by 30% and cut CO2 emissions from transport and materials by 31.5%, significantly improving all previous versions. "We cannot place all the responsibility on consumers; the food industry must take the lead in addressing its negative impact issues" Marc Coloma. Download the Impact Report 👉 https://lnkd.in/dvUM-NvA #TowardsANetPositiveFoodSystem