Dragon Trail International

With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China. We spoke to Tourism and Events Queensland's Charley Shen about Chinese tourism and Queensland's full suite of marketing activities being rolled out now. Read our full article here: https://lnkd.in/eNrvgsem

The world's largest tourism market is back, and Dragon Trail is ready to help you reconnect to Chinese consumers and the Chinese travel trade through our full suite of marketing solutions, including digital marketing, B2B marketing, events, research and strategy consulting, and market representation services. Please visit www.dragontrail.com or contact us to find out more about how we can help you to connect to China.

Our Q3 2024 Weibo Rankings Report for international travel brands is out now! 🥇 Which DMO topped the rankings table for Weibo engagement for the first time ever? 🌕 What's the winning strategy for national tourism board campaigns? 🛳️ Which cruise line made a splash by returning to Weibo? Read our report to find out: https://lnkd.in/eGdjVFb5 Congratulations to the top-ranking accounts: Tourism Australia Tourism Authority of Thailand Atout France - The France Tourism Development Agency Japan National Tourism Organization Tourspain Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) Hong Kong Tourism Board Dubai Department of Economy and Tourism Macao Government Tourism Office Vienna Tourist Board All Nippon Airways Cathay Pacific Etihad Singapore Airlines Japan Airlines Princess Cruises MSC Cruises Royal Caribbean International Ocean Park Corporation Hong Kong Disneyland La Pedrera-Casa Milà

One week to go until Dragon Trail's Sienna Parulis-Cook takes the stage at World Travel Market (WTM) London to discuss the biggest trends and future outlook for Chinese outbound tourism, joining experts Gary Bowerman, Emanuel Lehner-Telič, Alhasan Aldabbagh, and Dave Goodger. We hope you can join us at WTM's Purple Stage from 14:15-15:30 on Thursday, 7 November. Our Director of International and Inbound Markets William Ace Rowles will also be attending WTM -- please catch him or Sienna after Thursday's panel, or drop us a message to arrange another time to meet.

China Travel Trade Show Guide 2025 To help potential exhibitors and visitors from overseas plan ahead for Chinese travel trade marketing in 2025, we've compiled this guide to confirmed exhibitions and other industry events in China, including new schedules as well as event cancellations. COTTM - China Outbound Travel & Tourism Market, Guangzhou International Travel Fair, ITB China, IT&CM Events, Beijing International Tourism Expo

With strong growth and significantly higher-than-average spending, China’s family travelers are a key market segment to watch. Join Dragon Trail and China Tourism Group next month for an in-depth exploration of the Chinese family market for outbound travel. 👪 Webinar: China's Family Travel Market 📆 Wednesday, 20 November 🕘 9am UK/5pm China ✏️ Register: https://lnkd.in/e6wAU6bi

October's top Chinese travel news, tourism trends, and industry reports are all in one place: https://lnkd.in/eSgB6e8r Subscribe to Dragon Trail's monthly newsletter to get next month's edition and future webinar invitations sent straight to your inbox!

🥇 Announcing the Pacific Asia Travel Association (PATA) Excellent Destination Ranking List – Shanxi, the first online ranking list selected by travelers for travel destinations in China’s Shanxi Province. The rankings leverage big data and the authentic travel experiences of millions of users, as shared on global tourism platforms including Trip.com Group, Tripadvisor, and Mafengwo.com. The full PATA Excellent Destination Ranking List – Shanxi is now available online, with information on the top ranking natural attractions, heritage sites, museums, performances, restaurants, and hotels. You can also download the full bi-lingual report, and find more details on the scoring system and expert judging panel. https://lnkd.in/gW4F_CK9

The Dragon Trail team enjoyed catching up with old travel industry friends and making new connections last week at COTTM - China Outbound Travel & Tourism Market in Beijing! In event highlights, we proudly represented English Heritage, Royal Museums Greenwich, and Baglioni Hotels & Resorts at the exhibition; our CEO and Co-Founder George Cao shared insights on destination marketing at the COTTM conference; and we met with outstanding exhibitors and attendees including Egyptian Tourism Authority and Prof. Dr. Wolfgang Georg Arlt 王立基/COTRI China Outbound Tourism Research Institute.

Dragon Trail's Q3 2024 WeChat Rankings Report for international tourism brands is out now! In this report: 🏅 Which accounts got an Olympic boost? And which didn't? 🚗 Our first-ever rankings data for car rental companies 🛳️ A new leader in the cruise category ... and much more! Read the full report at https://lnkd.in/etYfThhd Congratulations to the top-ranking accounts: Japan National Tourism Organization Tourism Authority of Thailand Tourspain Atout France - The France Tourism Development Agency Tourism Australia Macao Government Tourism Office Hong Kong Tourism Board Dubai Department of Economy and Tourism Region of Valencia EU Office Destination British Columbia AirAsia Air Macau Co, Ltd. All Nippon Airways Scoot Singapore Airlines Viking Royal Caribbean International MSC Cruises Hong Kong Disneyland Ocean Park Corporation National Gallery of Victoria The British Museum Victoria and Albert Museum InterContinental Hotels & Resorts Marriott International Hilton Hotels & Resorts Meliá Hotels International Hyatt Hong Kong International Airport Changi Airport Group Kansai Airports Vancouver Airport Authority La Conciergerie - Paris Airports Hertz SIXT