Launchmetrics

London Fashion Week SS25 was a key event for the global fashion community but beyond the runway, the real story was in the individuals who drove the conversation forward. Our latest SS25 London Fashion Week Insights Report delves into the celebrities and influencers who made a significant impact, shaping the way brands were perceived during this high-profile week. Leading the charge was Mouni Roy, whose presence generated an impressive $1M in Media Impact Value® (MIV®). But she wasn’t the only one commanding attention. Jackie Aina, Saweetie and Hu Bing also contributed meaningfully to the event’s digital and media footprint, highlighting the growing role of celebrity influence in fashion. This report explores how these figures amplified conversations across social and traditional media, offering a detailed look at their role in enhancing brand visibility and engagement. With MIV as the standard for measuring impact, the insights reveal how brands leveraged these key Voices to maximize their presence. Curious to see which brands dominated the conversation and how celebrity influence continues to evolve in the fashion space? Download now to access the full report → https://t.ly/JCyyi #FashionInsights #LondonFashionWeek #SS25 #CelebrityImpact #MediaImpactValue #FashionMarketing #DownloadNow

Last week, Calvin Klein unveiled its highly anticipated Fall 2024 campaign, showcasing the sensational K-pop group NewJeans. By spotlighting Minji, Hanni, Danielle, Haerin and Hyein, the brand not only taps into the youthful energy and iconic style of these rising stars but also signals its strategic push to expand further into the APAC region. This campaign represents a pivotal moment in fashion marketing, as Calvin Klein embraces the vibrant culture of K-pop to enhance its global reach. The campaign showcases Calvin Klein's Fall essentials, amplifying the brand’s modern aesthetic while tapping into NewJeans' massive social media following. Within just 48 hours of the launch, this collaboration generated an impressive $3.1M in Media Impact Value® (MIV®), highlighting the effectiveness of strategic influencer partnerships in today's competitive market. As brands continue to explore innovative ways to engage diverse audiences, the success of this campaign serves as a testament to the power of aligning with trending cultural icons. It's a reminder that in fashion, the right collaboration can elevate a brand's presence and create significant impact. Curious about the exact MIV generated by this campaign? Stay tuned for more insights! #CalvinKlein #NewJeans #FashionMarketing #MediaImpactValue #InfluencerCollaboration

Fashion Week is more than just runway shows—it’s a dynamic platform where brands showcase their creativity, engage with audiences, and set the tone for upcoming trends. Our London and New York Fashion Week reports are already live, offering a deep dive into the data that shaped the SS25 runway shows—and, our data insights for Milan and Paris are just around the corner. Pre-register now and be the first to receive our upcoming reports straight to your inbox. These reports are not just about trends. They uncover the real strategies behind the highest-performing brands—how they leveraged the right Voices, channels and tactics to generate Media Impact Value® (MIV®) and make the most of their event investments.. We also provide exclusive benchmarks to help you measure your brand’s performance against industry standards. Whether you’re looking to see who made the biggest splash on the runway or the strategies behind their success, our reports give you the knowledge to stay in the know.. Pre-register now to customize the data you receive, choose reports for any or all of the cities. Get on the list → https://lnkd.in/dtDchXFv #FashionWeek #ParisFashionWeek #MIV #FashionData #BrandStrategy #RunwayAnalysis #FashionTrends #Launchmetrics #IndustryInsights #NewYorkFashionWeek #LondonFashionWeek #MilanFashionWeek #PreRegister

How does a brand leverage the power of influencers to achieve game-changing results? At the Paris 2024 Olympics, Make Up For Ever created a splash on social media with the viral success of their lip combo—seen on gold medalist Sunisa Lee. But what truly set them apart wasn’t just the celebrity endorsement; it was the ripple effect across social platforms. With over 52% of the total Media Impact Value® (MIV®) driven by influencers, the brand captured more than $1.1M in MIV. Micro, Mid-tier, Mega and All-Star influencers all played a pivotal role, with Mega Influencers leading the charge, but all contributing significant value. The insights we’ve gathered in our report show how brands can take influencer marketing to the next level, even in high-stakes global events like the Olympics. If you want to see how influencers can amplify your brand and how to build a channel mix that works, this report is your definitive guide. 👉 Dive into the power of virality and influencer impact. 💡 Learn how leveraging different influencer tiers can drive exponential growth. 🚀 Find out how platforms like Instagram, TikTok, Facebook and YouTube contributed to the overall MIV garnered during the 2024 Games. Download Now → https://lnkd.in/gjZBAfaB #Olympics2024 #Paris2024 #MarketingStrategy #BrandInsights #MIV #InfluencerMarketing #SportsMarketing #DataDriven #PRStrategy

Black Friday, Cyber Monday (BFCM) and Holiday are just around the corner! The busiest shopping season of the year isn’t just about sales, it’s also about connecting with your target audience and creating a lasting impact for your brand. Are your marketing and PR plans ready to make the most of Q4? The insights you need to fine-tune your strategies are just a webinar away. Join our panel of industry experts:— - Eleanor James, Head of Brand Development at McArthurGlen Group who has been driving brand partner performance for over five years  - Zofia Zwieglinska, International Fashion Reporter at Glossy, who covers fashion business innovation and sustainability across Europe and beyond.  - Our very own Alison Bringé, CMO at Launchmetrics. We will share key findings as the panel breaks down the top-performing Fashion, Lifestyle and Beauty campaigns from BFCM and Holiday 2023, as well as survey results offering visibility into brands’ campaign plans for Q4. You’ll be among the first to gain access to our  Holiday Marketing 2024 report filled with actionable takeaways based on real data, real brand performance metrics and strategies already being executed by the industry’s top players. You’ll also learn the latest measurement techniques and how professionals will evaluate ROI for their campaigns. Register today →https://lnkd.in/dRUDDDYP #HolidayMarketing #FashionBrands #MarketingStrategy #DataDriven #CyberMonday #BlackFriday #BFCM #ROI #MarketingTrends #PRInsights #Launchmetrics #Webinar

The London Fashion Week data Report has officially dropped and it's your definitive resource for this season’s pivotal findings. This isn’t just a recap—it’s a deep dive into the strategies that made waves at LFW. Our report uncovers the brands that dominated the runway, the channels that delivered the highest Media Impact Value® (MIV®) and the underlying trends that are shaping the future of fashion marketing and PR. In its pages you’ll uncover brand focused case studies on Burberry, S.S.DALEY and H&M, highlighting their successful event amplification strategies. In addition, we reveal the top 20 brands, and  the Voices, channels and tactics that fueled growth. Download the report now and see what it takes to lead the conversation at the next big event. 🔗 https://lnkd.in/dtDchXFv #LondonFashionWeek #FashionStrategy #MIV #IndustryReport #RunwaySuccess #DownloadNow

Ready to level up your event strategy? In the world of Fashion, Lifestyle and Beauty the right event can set your brand apart—but pulling it off flawlessly is an entirely different challenge. Behind the scenes, top brands are leveraging event management software to handle the complexity and amplify their impact. But here’s the thing—not all tools are cut out for the FLB industries. Whether you’re hosting a high-profile runway show or a digital activation, utilizing a robust, cloud-based platform is crucial for cross-regional team collaboration and error-free event coordination. We've ranked 8 of the most powerful event management tools and broken down each feature so you can choose the right tool for your brand’s needs. . Curious which ones made the list? The answers might surprise you. Tap the link and discover the tools that will take your event from good to unforgettable. Click now to see the full breakdown → https://lnkd.in/dqz2nsZF #EventStrategy #FashionEvents #EventManagement #EventPlanning #FashionIndustry #BeautyIndustry #LifestyleBrands

The wait is over! Our highly anticipated NYFW Spring/Summer 2025 Report is here, packed with exclusive data and insights. Want to know which brands dominated the runways, drove the highest Media Impact Value® (MIV®) and captured the attention of key Voices? From social buzz to the most talked-about collections, this report dives deep into the metrics that matter. We’ve analyzed the data from New York Fashion Week to help you understand the strategies behind the most successful campaigns including which channels amplified the buzz and how top brands are shaping the future of fashion. Stay ahead of the curve with industry-standard benchmarks and insights that will empower your next campaign. Whether you’re a brand looking to increase your impact or a marketer seeking cutting-edge strategies, our report is your go-to resource for navigating the trends of 2025. Register today to get exclusive access to the data. 📈 Download the report now. 🔗https://lnkd.in/dtDchXFv #NYFW #FashionWeek2025 #MIV #BrandImpact #FashionTrends #DataDriven #MarketingStrategy #FashionInsights #Launchmetrics

What if a TV show was your brand’s secret weapon? Emily in Paris is more than eye candy for fashion lovers—it’s a marketing powerhouse. From the screen to social media, this series is giving luxury brands a serious visibility boost. But here’s the twist: these brands aren’t just in the background, they’re woven into the story. This seamless integration makes a powerful impact, connecting brands to a global audience of Gen Z and millennials. Imagine your brand becoming part of a narrative that speaks directly to the world's most fashion-conscious consumers. The brands featured in the latest season are seeing results that go beyond just product placement—this is the next level of entertainment marketing. #LuxuryMarketing #BrandVisibility #EmilyInParis #LuxuryBrands #FashionMarketing #DigitalStrategy #GenZMarketing #MillennialMarketing #FashionStrategy #EntertainmentMarketing #BrandImpact #FashionIndustry