Launchmetrics

How did Crocs achieve a 162% increase in Media Impact Value® (MIV®) since 2020? Our comprehensive report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," unveils Crocs' remarkable transformation from a comfort shoe to a bold fashion statement embraced by Gen Z audiences since the pandemic. From their iconic collaboration with luxury fashion brand Balenciaga to their standout partnership with art and media company MSCHF, Crocs has mastered adapting to the over-saturated digital landscape and capturing the attention of social media and fashion enthusiasts alike. Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Gen Z Voices and global celebrities driving brand visibility. Uncover actionable insights and key takeaways from our report that will empower you to navigate and thrive in the changing fashion marketing landscape. These insights will help you connect with today's most influential consumer demographic, making your marketing strategies more effective and impactful. Ready to elevate your fashion marketing strategies? Download our comprehensive report now and gain valuable insights that will help you connect with today's most influential consumer demographic. 🔗 https://lnkd.in/e2Vj_xDJ #GenZMarketing #GenZFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport #Crocs

Did you know that the global denim jeans market is forecasted to be worth around $95B by 2030? This projected growth highlights the need for denim brands to elevate their strategies and stand out against the competition. We analyzed the performance of five denim brands in the first half of 2024 to uncover the top tactics used to keep brands relevant across global markets. For example: 📸 A.P.C. partnered with Katie Holmes to revisit designs from the archive and update them for modern audiences. A.P.C.'s launch post featuring Katie generated $88.9K in Media Impact Value® (MIV®) 🌎 RE/DONE forged a strategic partnership with Pamela Anderson, an advocate for animal rights and sustainable practices, to launch a collection focused on sustainability. By partnering with someone who authentically embraces their values, they were able to create deeper connections with audiences. 📱 Citizens of Humanity targeted younger consumers by partnering with Voices that resonate with them and align with the brand's values. Matilda Djerf drove $77.8K in MIV for the brand through one placement. Find out more details about how denim brands are updating their marketing strategies in our newest brand ranking. 🔗 https://lnkd.in/e25z-fjK #MarketingStrategies #BrandRanking #IndustryInsights #denimbrands #Fashionmarketing

Are you accurately measuring the success of your campaign? When trying to compare and measure your brand's impact across multiple channels, such as Print, Online, and Social, it can often feel like comparing apples to oranges. With various metrics for success, you risk unclear and inaccurate results, stopping you from leveraging data-backed insights to optimize your brand strategy. That's where Media Impact Value® (MIV®) comes in. By leveraging MIV, brands get a more holistic view of impact and get to assign a monetary value to every post, interaction or article. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape. Download our comprehensive report on Menswear SS25 and Haute Couture FW24 and uncover the power of MIV. Curious about what's inside?: ✨ The brands, A-listers and influencers that generated the most MIV ✨ Global impact drivers across Voices, channels and regions ✨ Real-world case studies breaking down the top content strategies 🔗 https://lnkd.in/eKG_Bp6K #ParisFashionWeek #HauteCouture #Menswear #PFW #DataDrivenInsights #RedCarpet #FashionStrategy #MarketingStrategy #Marketing #BrandMarketing #DataInsights #ImpactTracking #IndustryTrends

Don't miss our exclusive webinar on August 7th in partnership with CEW UK. The beauty industry is evolving rapidly, and we've gathered some insights to help you stay ahead of the curve. Our CMO, Alison Bringé (nee Levy), will be leading a panel of leading industry experts. Together, they will delve into the current beauty landscape, dissect successful marketing approaches, and guide you on accessing in-depth data about brand performance. In this one-hour session, we will share: 🤩 The successful beauty campaigns capturing the audience's attention in today's oversaturated landscape. 🎤 The most influential Voices, from Influencers and Celebrities to Media and Partners, categorized by channels and region ⭐️ The current marketing trends that resonate with audiences and provide actionable takeaways to create a winning strategy You will also be the first to access exclusive insights from our new report, 'The Beauty Industry Trends of 2024.' This report features case studies from the top 20 most impactful brands, the top Voices, and best practices for elevating your brand positioning. Secure your spot now: 🔗 https://lnkd.in/dizkJ8dj #BeautyMarketing #Beauty #BrandPerformance #DataBackedInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy

Subscribe to Marketing & Insights Weekly to stay ahead of the competition with successful marketing strategies, informative data findings, and hot industry tips. This week we're sharing: ⭐️ An Ultimate Guide to Tracking Your Brand's Coverage 📈 A Data Insights Breakdown of SS25 Men's & FW24 Haute Couture Fashion Weeks 🌎 The Mass Market Fashion Brands Nailing Key Date Campaigns 📸 The Rising Beauty Industry Trends for 2024 Don't miss out on our curated content for fashion, lifestyle and beauty professionals. Read on and click subscribe!

Is your event filled with so many moving parts that it's a challenge to keep everything organized? We've got three tips to help you manage your events from conception to completion so you can maximize every opportunity. From overcoming miscommunications between global teams to streamlining slow, disorganized check-in processes, we offer a solution that fosters effective collaboration, prioritizes the guest experience, and maximizes your ROI. The future of event management is here. Are you ready to learn more? 🔗 https://lnkd.in/eBWdui2H #EventManagement #Events #MarketingEvents #MarketingStrategy

If you're trying to expand your brand's reach and break into new markets, take a look at these Scandi brands for inspo. Our new blog examines the Scandinavian fashion brands that have become a staple in every style icon's wardrobe worldwide while exploring how to expand into different regions successfully. This expansion requires a well-considered, carefully planned Voice approach that caters to the nuances of modern audiences in today's marketing landscape. We break down the effective marketing strategies NA-KD, Cos, and Ganni used to forge deeper connections in various regions. As well how to leverage a multi-tier influencer strategy. Additionally, we explain how to track your brand's impact and benchmark it against your biggest competitors, allowing you to make data-backed decisions. Read it now 🔗 https://bit.ly/3y0ltmD #ScandinavianBrands #FashionMarketing #InfluencerMarketing #CelebrityMarketing #MarketingStrategy #DataDrivenInsights

Since 2020, the Celebrity Voice has seen remarkable growth, quadrupling its value with a 347% increase in just three years. The Influencer Voice also jumped by 177% from 2020 to 2023, garnering a total of $14.4B in MIV across the luxury sector. Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," features a deep dive into the Voice split evolution across luxury, premium, and mass-market brands and what that means for your brand.  Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Gen Z Voices and global celebrities driving brand visibility. Download the report now and elevate your fashion marketing strategies. 🔗 https://bit.ly/46stygN #Launchmetrics #GenZFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport

It's clear that Gen Z is demanding transparency, genuineness and a deeper connection with brands. But how can your brand actually achieve that? Our newest blog takes you through six of the most effective strategies for winning Gen Z loyalty. Within this article, we breakdown: 🌟 What Gen Zers are looking for in brands today and the content types that resonate with them 🌎 How to leverage your brands insights to make data-driven decisions to optimize your marketing spend 🎤 Real-world case studies so you can gain a stronger understanding of the successful tactics used by top brands And more! We also explain how to access and leverage precise data and insights to accurately understand your campaign success, ensuring your brand can stay ahead of the curve and create long-lasting connections with your target audience. Read Now 🔗 https://bit.ly/3zIhk78 #GenZ #GenZMarketing #MarketingStrategies #Influencermarketing #marketingcamapigns #datadrivenmarketing  

Our SS25 Menswear Paris Fashion Week® data insights are here! With the Paris Summer Olympics soon approaching, a palpable sense of excitement is in the air. However, that’s not the only topic generating buzz in Paris. Menswear Paris Fashion Week kicked off with a bang, gripping fashion enthusiasts and capturing global attention. But which brand garnered the most Media Impact Value® (MIV®)? And who were the top celebrities? Did Dior’s celebrity-packed audience, featuring Tomorrow x Together, Thomas Doherty and Brooklyn Beckham, land them near the top of the brand ranking? Our experts have dug into the data, considering the conversations that took place across all channels post-event, with our proprietary algorithm MIV. By leveraging MIV, brands get a more holistic view of impact and get to assign a monetary value to every post, interaction or article. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape. Our comprehensive report covers everything from in-depth content analysis dissecting the top-performing channels to regional impact across different Voice types. Curious about what’s inside?: ✨ The brands, A-listers and influencers that generated the most MIV ✨ Global impact drivers across Voices, channels and regions ✨ Real-world case studies breaking down the top content strategies 🔗 https://bit.ly/3WmxUCt #ParisFashionWeek #Menswear #PFW #datadriveninsights #redcarpet #fashionstrategy #marketingstrategy #Marketing #BrandMarketing #Datainsights #impacttracking #industrytrends