Mengniu Global R&D Innovation Center

🌟 Modern Dairy and dsm-firmenich reach novel agreement in China to collaborate on dairy sustainability with methane-reducing feed additive Bovaer® We’re excited to announce our partnership with China Modern Dairy Holdings Ltd, a subsidiary of China Mengniu, and a leading force in the Asian dairy industry. Together, we’ll be exploring how to implement Bovaer® in Modern Dairy’s operations upon market authorization. This will also be in support China’s ambitions to lower methane emissions from agriculture as set out in the “Methane Emission Control Action Plan." We look forward to working closely with Modern Dairy to bring our shared vision for a more sustainable dairy industry to life. With nearly 10 million dairy cows in China, this collaboration is a key step to bring our methane reducing feed supplement to one of the largest dairy markets. Read more: https://bit.ly/4g0p2KB #WeBringProgressToLife #Sustainability #SustainableFarming #Dairy #Bovaer #NetZero #ClimateAction #China #MethaneEmissionControlActionPlan #ChinaModernDairy #Mengniu

＃Mengniu Mengniu Global R&D Innovation Center is pleased to be part of the Top 10 Most Valuable #Brands in the World for Brand Finance Annual Rankings of #Food Brands' Value 2024! 🎉🎉🎉 As a #Dairy and #Nutrition brand strived to provide #greener, more #nutritious and #healthy food solutions to over 2 Billion of our #consumers globally, we believe our #Research, #innovations and #Intellectualproperty will continue to fuel sustainable growth in the #Mengniu brand! #Brandvalue is not only about the intangible value of the #trademark but is also driven by #innovation, our global IP strategy and the strong #support from our beloved consumers! Thank you once again for making #Mengniu one of the leading #global brands in #Food, #Dairy and #Nutrition! #Mengniu | #Beverage | #Valuablebrands | #Patents | #IPstrategy

With the release of #IAM Strategy 300 Guide 2024, I am most honoured to be recognized once again in the annual rankings of world-class #IPstrategists. The 2024 edition of IAM Strategy 300: The World’s Leading IP Strategists features IAM's annual listing of trailblazing individuals in the development and implementation of world-class #IPvalue creation programmes. While it is a great prestige to be honoured as one of the World's leading IP strategists, I took time to reflect upon my #growth, #transformation and #mindset changes since I joined the ranks of international IP professionals in 2023. 🥛 🍼 *Growth in IP Transactions and Patent Strategy* 🍦 🧀 Since 2023, I have catalyzed many new IP deals, including #IPacquisition, #IPvaluation, #IPcommercialization, #IPlicensing and #IPtransfers! In April, 蒙牛 Mengniu Global R&D Innovation Center and myself were most honoured to be one of the key Chinese companies featured on the center stage at the #IPBC China 2024 conference, where I shared about our insights, efforts and #challenges in our international IP strategies (https://lnkd.in/gBbC__s5). For my IP work and deals at #Mengniu, my IP strategies have also transitioned from 1️⃣ Discovering Small Wins, 2️⃣ Scoring Significant Wins, to 3️⃣ Creating Sustainable and Reproducible Wins in #Dairy, #LifeSciences and #Nutrition. 🏛 👨🔬 *Enabling Youths in Tertiary IP Education* ✒ 👩🎓 While there is NO #university course that teaches one how to be a World's Leading IP Strategist, I see growth and value in imparting #IPBasics and #Patent Strategy to our students at the National University of Singapore, NUS Yong Loo Lin School of Medicine. The two-way learning between myself and my students has benefited me greatly in the refinement of my IP strategies. The positive feedback received from my IP lectures have blossomed into the establishment of a full-fledged IP module catered for Life Science graduate students, MDG5252 and my increased responsibilities as a Senior Adjunct Lecturer at #NUS (https://lnkd.in/gP_RMFre). 🌱 🌲*Cocreating and Empowering IP Communities* 🤝 🌟 Apart from my formal work and academic interests, my involvement in our beloved non-profit IPOS Society has also been synergistic to my growth! Alongside 11 other #IAM300 World's Leading IP Strategists at the Society, we at #IPOSsoc look forward to cocreate more community outreach efforts and programs in our vibrant IP ecosystem (https://lnkd.in/g4FN-6ih). With all of the significant developments in 2024, I remain positive and excited about our upcoming IP achievements in 2025! 🙏

While my family and fellow Singaporeans were celebrating Singapore's National Day, I was actually overseas at work in #Beijing, #China in a flurry of IP collaboration meetups! In China, IP representatives from industries, such as myself, will often collaborate with the IP authorities to cocreate innovative ways to build the #IPecosystem of #China. For this meeting, it was a great pleasure for me to represent 蒙牛，Mengniu Global R&D Innovation Center, accompanied by one of our strategic IP partners, Sunshine IP, 三聚阳光, to visit the #Patent Protection #Association of China, where we were welcomed by the Vice-president of the association, Ms Wang. For me, I thought this meeting is a meaningful cocreation between the IP association, an IP firm and an industry player aimed to enhance #IPcommercialization, #Techtransfer and efforts to cobuild an ecosystem capable of nurturing high quality IP talents, innovations and patents! In my alternative capacity as the Vice-President with IPOS Society, this meetup also trickled my thoughts to think about how IP Societies and associations in #Singapore can cocreate more creatively with industries and IP firms to cobuild vibrant and economically-driven IP ecosystems. Stay tuned for more interesting developments and projects that we will initiate with the Chinese Patent Association in the near future! #Mengniu | #IPmanagement | #Patents | #Dairy | #industry | #IPstrategy | #IPvaluation | #IPecosystem | #IPOSsoc | #intellectualproperty | #Work

蒙牛 Mengniu Global R&D Innovation Center is pleased to be short-listed in two of award categories of "Innovation in Sustainable Processing" and "Innovation in Women Empowerment" of the IDF Dairy Innovation Awards 2024, hosted by International Dairy Federation and Zenith Global Ltd! #Innovation | #Mengniu | #Research | #Dairy | #Awards | #IDF

In the recently concluded Global Dairy Congress 2024, organized by Zenith Global Ltd, 蒙牛 Mengniu Global R&D Innovation Center is pleased to share the great news that 2 of our products were awarded the "Best Health Innovation" and "Best Intolerance-Friendly Innovation" awards at the World Dairy Innovation Awards, hosted by FoodBev Awards! As our global community of #Dairy #consumers continue to #diversify in their needs for better #Health, #Nutrition and #innovation, we are most pleased that Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream and Mengniu Three Calves 200% Calcium Lactose Free Milk were favourably considered by the judging panel of World Dairy Innovation Award to be representative innovative products of the Global Dairy industry. 🍦 🍦 Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream - Best Health Innovation We launched Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream as the Best Health Innovation with a natural ingredient and additive-free formula! In terms of recipe design, this product comprises only four specially selected ingredients: whipping cream, raw milk, milk powder and white sugar. Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream is currently the ice cream product with the fewest ingredients on the global market, consisting of only four ingredients: whipped cream, raw cow milk, milk powder and sugar. Using only natural ingredients and zero additives, Mengniu Deluxe 4-Ingredient Minimalist Milk Ice Cream not only tastes delicious but also represents a breakthrough in the category of ice cream as a healthy dairy product. 🥛 🥛 Mengniu Three Calves 200% Calcium Lactose Free Milk - Best Intolerance-Friendly Innovation Mengniu Three calves 200% Calcium Lactose Free Milk features: 1. 200% calcium content of ordinary pure milk which plays a crucial role in ensuring the healthy growth, maintenance and development of bones 2. The lactose-free milk can be drunk freely on an empty stomach for lactose intolerant consumers. 3. Two packs of this product fully supports the daily calcium requirements of an adult consumer. The product is a premium product for a new generation of home users and simultaneously solves the two major consumer problems of #lactose #intolerance and low #calcium intake. The greatest difference between the product and the market competition is that the calcium content of 200mg/100ml is about twice as high as conventional #milk, so that more people with #lactose intolerance can uptake enough high-quality dairy calcium. Once again, we like to thank the conference and award organizers, Zenith Global Ltd, FoodBev Media and FoodBev Awards, for enabling Mengniu Global R&D Innovation Center to showcase our latest innovations in #Dairy, #Nutrition and #Health. Special mention also goes to the following who enabled our success in the event and award: Dan Bunt, James Taylor 🍔🥂🏆, Francesca Hall, Richard Hall and Wanxing Eugene Ho #Mengniu | #Innovation | #Dairy | #Health

As we enter into the month of June and celebrated Global Dairy Day on 1st June, Mengniu Global R&D Innovation Center is pleased to share that our Associate Vice President for Research and Innovation, Dr ZHANG Xu Guang will be sharing more of #Mengniu's latest innovations in #Dairy and #Nutrition at the upcoming Global #Dairy Congress in London. Dr Zhang, who leads Mengniu's Health and Nutrition Research Institution, is one of the twenty-four of the #dairy industry's leading international and regional producers, innovators, and experts who will be speaking at the 17th Global Dairy Congress, which is organised by Zenith Global Ltd and held in partnership with FoodBev Media. We are looking forward to meet and befriend fellow colleagues in #Dairy in London from 25 to 27 June for the two days of essential industry insights, a visit to the UK's market leader, extensive networking opportunities, and presentation of the World Dairy Innovation Awards 2024! Please stay tuned to Mengniu Global R&D Innovation Center for the more of the latest news, #innovations and developments in #China's Dairy Industry. Dan Bunt | James Taylor 🍔🥂🏆| Francesca Hall | FoodBev Awards | 蒙牛 | Wanxing Eugene Ho | #WDIA2024 | #GDC2024

It is another significant and strategic milestone for #Mengniu Dairy as we become the first industry partner to be commissioned by the Intellectual Property Protection Center of Inner Mongolia Autonomous Region (IPPCIMAR) as their first industry training center for pre-filing examination patent examiners! For many who may not be familiar to the Chinese IP scene, #China has launched a new patent examination route "Pre-filing examinations", which allows selected applicants to submit their patent applications for pre-filing examinations prior to their formal filings. Upon receiving positive pre-filing examination opinions by pre-filing patent examiners, the patent applications can be granted in a speedy 1-3 months time upon formal filing via this route versus a 3-5 years long wait via the traditional patent examination route. This represents a significant 90% reduction in the waiting time and uncertainty for companies to obtain their #patent grants, which translates into competitive advantages and certainties for companies who wishes to leverage and #commercialize their #patents and #inventions. In recognition of #Mengniu innovation efforts in #Dairy and #Nutrition, the IPPCIMAR has officially appointed Mengniu Global R&D Innovation Center as their first industry training center for pre-filing examination patent examiners! This will bring pre-filing patent examiners closer to the industry and empower them to better understand product innovation and development from industry leaders, such as Mengniu Dairy. Similarly, through our interactions at the industry training center, #Mengniu can also better learn from our patent examiners' experiences on how we can better innovate and accelerate our innovation and patent protection strategy at Mengniu. My IP team at Mengniu Global R&D Innovation Center looks forward to enable more positive IP discussions and interactions with the IP authorities in #China especially #InnerMongolia to cocreate a developing IP and innovation ecosystem. #Mengniu | 蒙牛 | Mengniu Global R&D Innovation Center | #MengniuIP | #Intellectualproperty | #Patent | #IPStrategy | #IPmanagement | #Dairy | #Nutrition | #InnerMongolia | #China

We are pleased to share the great news that #Mengniu's premium fresh milk series, SHINY MEADOW®, has received great accolades of being the winner of the "Best Dairy Product" award at Zenith Global Ltd InnovBev Awards 2024! Organised by food and drink experts Zenith Global, the awards celebrate excellence and innovation across all sectors of the global soft drinks industry. The shortlist has been drawn from 182 entries, which were reviewed by an eminent panel of independent judges. As a premium and nutritious pasteurized milk, the SHINY MEADOW Fresh Milk from Mengniu Dairy provides a novel dairy beverage for our consumers unmet nutritional needs. Currently, there is a lack of higher protein pasteurized milk beverage on the global dairy market. Shiny Meadow provides a more nutritious beverage which is 3.6g/100mL protein content and 120 mg/100 mL endogenous calcium for consumers who love drinking pasteurized milk. We are most humbled by the judges' commendations of our efforts to bring about a "Premium bottle which matches well with a value added pasteurized milk" and "their focus to make pasturized milk available should applauded"! Alongside, SHINY MEADOW® fellow fresh milk products were further showcased as award #finalists in related award categories of "Best #Premium Product" and "Best Wellness Product". Lastly, our deepest appreciations goes to the InnoBev judges for their support of Mengniu and our innovations: Gareth Jones, Claire Nuttall, Duane Stanford, Tim Brett and Bill Sipper, as well as representives from Zenith Global Ltd, Francesca Hall and Matilda Grove for enabling our participation in the InnoBev Awards 2024! We invite you to stay tuned and follow this Linkedin page, as we bring about more interesting products and innovations in the Chinese Dairy space! 蒙牛 | Mengniu Global R&D Innovation Center | Wanxing Eugene Ho | #ShinyMeadow | #Dairy | #Innovations | #BestDairyProduct | #Innobev2024 | #China | #BestPremiumProduct | #BestWellnessProduct

蒙牛 Mengniu Global R&D Innovation Center is pleased to announce that 7 of our products have been shortlisted in the 2024 #InnoBev Awards by Zenith Global Ltd! Organised by food and drink experts Zenith Global, the awards celebrate #excellence and #innovation across all sectors of the #global soft drinks industry. Shortlisted from 182 entries, these 7 products have been considered as the #award #finalists in 5 key product innovation categories, including: 🥛 Best Dairy Product 🥛 Best Premium Product 🥛 Best Wellness Product 🥛 Best in Carton 🥛 Best Technology Innovation Details for the finalists entries can be viewed at: https://lnkd.in/eWh2Xx9R The winners will be announced in a dedicated awards ceremony during the UK Soft Drinks Conference on 15 May in London, and online. Stay tuned as we look forward to sharing with you more details on the winning products and their innovation soon. 🎉 #Innovation | #Beverage | #Mengniu | #Dairy | #Nutrition | #Premium | #Wellness | #Technology | #InnoBev2024 | #softdrinksawards | #beverageinnovation | #ShinyMeadow | #JustPure | #YoyiC