𝐇𝐨𝐰 𝐭𝐨 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐡𝐞 𝐈𝐦𝐦𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞: 𝐑𝐎𝐈 𝐢𝐧 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐀𝐝𝐬 At SiGMA World Eurasia, Leonid Pudov tackled one of the biggest challenges in advertising — measuring the true impact of display ads. Spoiler: It’s not just about clicks. 🔥 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: ✔️ Clear KPIs = the foundation of any winning strategy. ✔️Post-View tracking — often ignored, but a game changer. 💡 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝: 🔷 +47% brand traffic to the website 🔷 +25% Reg2Dep on branded channels 🔷-20% of inactive users 🔷-50% post-click CAC 🔷+10% media mix ROI 📺 Watch the full presentation on YouTube: https://lnkd.in/gx498ESY 📖 Prefer reading? Dive into the details here: https://lnkd.in/gtsfY5Qg #ContentMarketing #MarketingTips #DigitalMarketing #Marketing #AdvertisingAndMarketing #MarketingStrategy #Branding #SEO #SocialMedia #SocialMediaMarketing
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