amp sound branding

Our new sonic suite, the Sonic Hub® Tool Ecosystem is officially live! This revolutionary AI-fueled web-based platform will change how brands approach and manage their sound with three core tools designed for creative collaboration across markets - Sonic Radar®, Sonic Check®, and Sonic Space®. Sonic Hub establishes a collaborative ecosystem to improve sonic asset analysis, creation, implementation, and additional audio experience needs. Brands should create Super Sonic experiences for their customers, and Sonic Hub will both facilitate and expedite this process across markets and at scale. To access and schedule a free demo for your brands contact our Product team, here: https://lnkd.in/eZNB8Rmf #ai #brandstrategy #audiobranding #dataanalytics

From beats to beauty: how does the beauty sector sound? 💄🎶🔊 "As amplify - The Sound of Beauty highlights, the world of beauty is only beginning to explore the profound impact of sonic branding. By tapping into sound, brands can connect emotionally and culturally with their audiences in ways that visuals and fragrances alone cannot." - Michele Arnese, Founder, Global CEO - amp sound branding More info here: https://hubs.la/Q02Wgyq20 WPP 🤝 #sonicbranding #beautymarketing #beautyandcare #amp #amplify

A big kudos to our Research & Insights team Bjorn Thorleifsson, Hannah Cahill, Rex Hirschhorn, Austin Coates, and Megan Robinson who spent months putting together the content for our 8th edition of the world's leading sonic branding magazine, amplify - The Sound of Beauty. Along with our Senior Designer, Candy (WeiYi) Lin, who created such a beautiful design - Go Team! 💄💅🏼🎶 Thanks to Marketing Brew for the support - indeed, these beauty brands could use a sonic glow-up! More information and the issue here: https://hubs.la/Q02VD7_B0 #sonicbranding #sonicdna #beautyindustry #beautyandcare #amp #amplify #brandmarketing #marketingbrew

In today’s crowded media landscape, amp sound branding is mastering the art of sonic branding to create powerful, emotional connections with consumers. Beyond traditional jingles, sonic identities shape how we experience brands across digital platforms, blending creativity with strategy. As our CEO and Co-Founder of amp, Michele Arnese, highlights, sound is becoming a key element in building unforgettable brand experiences in a world filled with noise. "Audio, working at a subconscious rather than conscious level of the mind, has a much greater impact on the brain and a greater likelihood of changing human behavior. Arnese referenced a 2020 study from Ipsos that found audio branding drove brand attention 8.5X that for visual brand logos. And Arnese further observed that “sound is far more flexible than video,” with one foundational piece of music containing elements far more adaptable than video to a variety of linear TV, radio, social media, and digital audio platforms." Read the full feature here: https://hubs.la/Q02Tp_1N0 Thanks for the chat Howard Homonoff and Forbes 🤝 #SonicBranding #Marketing #DigitalStrategy #Branding #Forbes #amp

🎧✨ Tomorrow - Saturday, amp sound branding will be diving into the excitement of one of the world´s biggest conferences, Amsterdam Dance Event! Last year 500K people hit the streets of Amsterdam for a week of learning, networking, and creative fun. ADE is the place to be for sound innovators, music experts, brands, and creative minds. It is great to see sonic branding and even more brand marketing covered this year. Our very own Farah S., Director, Communications, will be attending, connecting with like-minded visionaries and exploring the latest trends in music, sound, tech, and brands. Ready for an inspiring few days of fresh ideas and collaboration? We are! The schedule is filling up but brands, media, and artists in our network, if you will be in town and would like to meet, please do reach out. Be sure to follow our Instagram page and check out our stories beginning tomorrow for ADE 2024 coverage: https://lnkd.in/g5davNUS See you at the panels, mixers, and events. 🇳🇱 🎶🔥 More information on ADE here: https://hubs.la/Q02TpxJX0 #ADE2024 #Conference #Amsterdam #SonicBranding #SoundInnovation #CreativeIndustry #MusicCulture #Tech #MusicIndustry #amp

🎉 Exciting news! Our very own Karolina Namyslowski, Creative Director and Global Head of Creative, is on the jury panel (and in great company) for this year's prestigious Luum Awards. 🌍 The Luum Awards celebrate creative excellence with a focus on social, environmental, and humanitarian issues. This platform recognizes impactful communications that make a difference in areas like human rights, animal care, mental health, and more. 🏆✨ Karolina's participation highlights her leadership in driving change through creativity. We’re thrilled to see her expertise shape projects that inspire global awareness and positive action! 🌱 More information on the Luum Awards here: https://hubs.la/Q02T44Zc0 #CreativeLeadership #LuumAwards2024 #PositiveImpact #CreativityForGood #amp #SonicBranding

🎶✨💄 Beauty Brands, It's Time to Make Some Noise! 💄 ✨🎶 Introducing amplify's highly anticipated 8th edition - The Sound of Beauty – exploring the untapped power of sonic branding in the beauty world. 🌍🎧 📈 As the beauty industry soars to $642B in 2024, this beautiful and insightful edition reveals how sound is shaping brand identity and consumer engagement like never before. From Maybelline New York reviving its iconic “Maybe She’s Born with It” jingle, to E.L.F. BEAUTY’s viral sonic campaigns, beauty brands are beginning to embrace sound as a powerful tool for differentiation. There's so much more potential: only 6 out of the top 50 brands consistently use sonic logos across platforms. With 54% of Gen Z consumers making purchase decisions influenced by influencer content, now is the time to leverage sonic branding to capture their attention! Explore in-store sonic experiences, how music meets makeup with legends like David Bowie reshaping public perceptions of beauty, a guest article from WPP trend consultancy agency, Peclers Paris on Techno Glam, and an exclusive interview with the music artists who created the viral TikTok sensation #eyeslipsface for e.l.f. Cosmetics., iLL Wayno and Holla FyeSixWun. Don’t miss out - Explore the sound of beauty and elevate your brand to the next level. 🔊 👉 Download the magazine, read and enjoy: https://lnkd.in/g2wdiJgj To the beauty and care brands looking for super sonic, you know where to find us 🚀 #SonicBranding #BeautyIndustry #BeautyandCare #Amplify #Maybelline #elfcosmetics #GenZ #TikTok #BeautyInnovation #MakeupandMusic

We are thrilled to present Elica`s Sonic DNA in its first TV spot. Where extraordinary cooking meets extraordinary sound. 🎵🔊 Where imagination fuels innovation and classic modernity elevates your space. A new era of cooking. A new way of living. Experience the power to transform your kitchen into a realm of beauty, sound, and cutting-edge technology. 💡✨ Thanks to everyone involved in this project from our amp team and Caffeina | Ideas Never Sleep. Watch now and get inspired! #Elica #SonicDNA #SonicBranding #InnovationInCooking #ExtraordinarySound #KitchenDesign #ImaginationIsPower #InnovationUnleashed

Sonic branding goes beyond a catchy jingle—it's about creating a powerful, consistent sound identity that resonates with your audience. In today’s crowded market, sound can evoke emotions, strengthen brand recall, and enhance the customer experience. Our Director of Research & Insights, Bjorn Thorleifsson, provides an insightful overview of the fundamentals of sonic branding. From Netflix’s iconic "ta-dum" to Mastercard’s global sonic signature, brands are using sound to differentiate and connect. Ready to amplify your brand’s voice? Discover how sonic branding can help your business stand out in a noisy world. Check out the full article here: https://hubs.la/Q02RPN1t0 #sonicbranding #brandmarketing #mastercard #netflix #amp

We love a good conference! A throwback to last week in Berlin. Thanks to NEW VISIONS For Music & Sound for an inspiring and insightful two days at their inaugural music and sound conference. Excellent topics, experts, location, and vibes. Sonic branding, spatial audio, music and wellness (a rapidly growing sector that more artists looking for work should tap into), music in gaming, music supervision, music production and AI, as well as many other topics discussed, all in hopes for a new vision and solutions for the music and sound industries. Great to see our peers AudioStack, Calm, Endel, LANDR, The Orchard, SoundCloud, WISE - The Future Festival & Think Tank, White Mirror and more. We're already looking forward to next year! #newvisions #musicandsound #audio #tech #berlinconference #amp #sonicbranding #sounddesign #immersiveexperiences