amp sound branding

Our new sonic suite, the Sonic Hub® Tool Ecosystem is officially live! This revolutionary AI-fueled web-based platform will change how brands approach and manage their sound with three core tools designed for creative collaboration across markets - Sonic Radar®, Sonic Check®, and Sonic Space®. Sonic Hub establishes a collaborative ecosystem to improve sonic asset analysis, creation, implementation, and additional audio experience needs. Brands should create Super Sonic experiences for their customers, and Sonic Hub will both facilitate and expedite this process across markets and at scale. To access and schedule a free demo for your brands contact our Product team, here: https://lnkd.in/eZNB8Rmf #ai #brandstrategy #audiobranding #dataanalytics

Reiner Erlings, Managing Director, Middle East and APAC, amp, spoke to Adgully ME and sheds light on how sonic branding is transforming brand identities across these dynamic markets. With a deep understanding of regional cultures, we’re crafting tailored sonic assets that evoke emotion, strengthen brand recognition, and enhance storytelling. "My experience has highlighted the importance of marrying creativity with cultural insight. I plan to leverage my 18 years of experience in the region to build enduring partnerships, delivering world-class, authentic sonic solutions that stand the test of time and reflect regional culture. At amp, we operate at the intersection of science and creativity. By utilizing our AI-powered Sonic Hub, we push the boundaries of sonic branding, offering cutting-edge yet authentic solutions. We also collaborate with emerging local artists, ensuring our work remains culturally attuned and innovative. " From iconic sonic logos to immersive branded playlists, sound is becoming an essential pillar for brands to connect authentically with their audiences. Read the interview here: https://lnkd.in/ggy4jkxi Thanks for the chat Abha Garyali! 🤝🏼

As we kick off 2025, we’re taking a moment to honor the evolution of sonic branding and the integral role sound plays in shaping unforgettable memories and experiences. From the pioneering jingles of General Mills in the 1920s, The Coca-Cola Company’s jingles in the 1970s to Intel Corporation’s unforgettable sonic logo in the 1990s, and today’s leaders like T-Mobile, and Mastercard. Each era has shown how sound creates emotional connections and builds trust.  Check out where it all started, where we are today, and how amp is shaping the future with powerful, resonant sound strategies. Original thought leadership written by our Director, Research & Insights, Bjorn Thorleifsson. Link in comments for the article. We’re proud to help brands go beyond noise to truly resonate. Curious about what makes the best brands stand out sonically? Dive into our Best Audio Brands Report and discover who’s leading the charge: https://lnkd.in/gMjAdGDR Let’s make 2025 the year your brand finds its voice. 🚀

🎵✨ Super Sonic Success in 2024! ✨🎵 As the year draws to a close, we at amp want to express our heartfelt gratitude to everyone who made this year super sonic! To our clients, partners, global teammates, and collaborators, thank you for trusting us to shape the power of sound with you. To our colleagues at Landor and WPP we are endlessly inspired by the collective creativity we share. And to the press and media, thank you for amplifying our stories across the globe. Together, we’ve created unforgettable sonic moments, transforming brands with the power of sound. From harmonizing strategies to orchestrating impactful sonic branding, every note of this year’s journey has been a celebration of collaboration and innovation. As we wrap up 2024, we look forward to the festive rhythms ahead, 2025 will undoubtedly be even more super sonic! 🚀 Here’s to closing the year on a high note and ringing in 2025 with even greater harmony. Wishing you all a season full of joy, inspiration, and music. See you in the new year!

Great news to end the year, amp has been shortlisted for our work with Munich Re in the ‘Best Audio Brand (Business)’ category for the Transform magazine Awards Europe 2025!🤞🏼 #TransformAwardsEurope2025 #BestAudioBrand

Happy holidays from your amp EMEA, UK, and US teams! Thank you for being part of our super sonic journey. 🚀🎶✨🥂

🔉Sound is transforming how we experience brands. Sonic branding goes beyond visuals to create memorable, emotional connections through music and soundscapes. It's a fresh take on brand engagement, offering a deeper, more immersive way to connect with audiences. Curious about this innovative approach? Dive into the article written by our Director, Creative Music Production, Al Miseri: https://hubs.la/Q02_3NcB0 #SonicBranding #BrandExperience #Innovation

🎄✨ Christmas without a John Lewis cover, can you imagine? ✨🎄 For years, John Lewis & Partners has defined the soundtrack of the festive season with its iconic covers, perfectly tuned to evoke nostalgia, warmth, and connection. But what happens when those familiar sounds are absent? At amp, we understand the power of sound to create deep emotional connections, especially during the holidays. As brands seek to leave a lasting impression, the magic of a well-crafted sound identity becomes more critical than ever. This holiday season, let’s reflect on how sound creates memories that resonate and consider how your brand can strike the right chord. Discover more in this insightful article written by our Research & Insights Consultant, Megan Robinson: https://hubs.la/Q02-ytxp0 Happy Holidays! #SoundBranding #EmotionalConnection #Nostalgia #JohnLewis #ChristmasMarketing #amp

Discover the personal side of our CEO and Founder, Michele Arnese, with Coley Porter Bell. What drives a passion for sound that shapes global brands? Coley Porter Bell explores Michele’s journey, from his love of The Beatles to crafting sonic DNA for iconic companies like Mastercard. This interview unveils his creative inspirations, personal hobbies, the values fueling his vision, and his thoughts on the future of sonic branding 🚀 . 🔗 Read the full story here 👉 https://lnkd.in/gq5JkfrV #SonicBranding #Innovation #BrandStrategy #Leadership #ColeyPorterBell #WPP #Landor

Traveling for the holidays? Get lost in the sounds of Saudia. We are proud to share this incredible collaboration between amp and Saudia, the national airline of Saudi Arabia. Together, we’ve curated a unique playlist that captures the spirit of discovery, cultural connection, and seamless journeys. 🎧 Tune into the sounds that inspire travelers worldwide, blending modern elegance with rich heritage. This sonic identity is more than music, it's a journey through sound, connecting Saudia's values to its global audience. 🚀 Whether you're on the move or need a moment of inspiration, this playlist will take you places. Discover the playlist here: https://lnkd.in/gVevKvCW #SonicBranding #SoundExperience #amp #Saudia #MusicForTravel #BrandingThroughSound