Appinio

We swear that pet parent isn't on the job description 😅 #Appinio #PetsAtAppinio

If Buddy the Elf is ready for the holidays in September, your brand should be too—it's time to get holiday ready with Houssein and smash your Q4. This September, get ready for a game-changing videocast series that will transform your brand's holiday strategy. In this four part series more binge-worthy than Emily in Paris, you’ll be set up for Q4 success like never before. 🍿👀 Hosted by our very own emcee Houssein A. Al Malla, who'll be joined by guest speakers Gabriela Kutenicsova, Svea Kessler, Dr. Julia Vollstedt, and @Valeria Arzeno, this series is your front-row ticket to mastering holiday marketing. Premiering on: 📅 05/09 - Psychographic Targeting Unveiled: Dive deep into the minds of your customers. 📅 12/09 - Pricing Strategies for Holiday Deals: Learn to price it right for maximum impact. 📅 19/09 - Holiday Creatives That Maximize ROI: Discover what truly captivates and converts. 📅 26/09 - Brand Metrics for Post-Holiday Success: Measure and succeed beyond the season. Grab your popcorn and join us for actionable insights, live polls, and all the strategies you need to craft winning holiday campaigns and maximize your Q4. See you there! Sign up for the first episode here: https://okt.to/2V0XFM #Appinio

Time to T.A.I.F. (Thank Appinio It’s Friday)—your new favorite way to kick off the weekend! In this newsletter, we dive into the biggest trending moments on social and pair them with fresh insights, served up just in time for the weekend. For our first volume, we couldn’t get enough of the viral sensations from this year’s Olympics. From cool-as-a-cucumber shooters to knitting divers, these athletes didn’t just win medals—they won the internet. 🥇 But what makes some Olympians so beloved online? Find out here! 👇

When you don't have to chose between work and life 💙 #Appinio #TodaysOffice

How are AI and sustainability changing the way we shop? 🛒 Understanding consumers isn’t just about knowing what they buy. By looking at how often they shop, what they like, and how these habits are shifting, businesses can better meet their needs and keep up with new trends. 📊 To dive deeper, we’ve teamed up with Spryker and Alexander Graf to explore what’s happening in Germany and the UK. Here’s a sneak peek at what we found: 👀 🤖 Are people satisfied with AI-powered products? Do they really enhance shopping and daily life? 🤑 How much more are people willing to pay for products that are better for the planet? ✨ What’s the secret to keeping customers happy and loyal, and how does AI contribute to this? 🌱 Are people aware of how AI can improve sustainability? Find out the answers to these questions and more in the full report 👉 https://lnkd.in/d8zwQpqH #Appinio #Spryker

Who let the dogs out? Oh wait, it's us 🐾 #Appinio #PetsAtAppinio

Okay... I'm starting to think we spend too much time together 😅 #Appinio #TodaysOffice

Smarter, greener, better: welcome to the future of CPG 🌳🦾 We're thrilled to announce our latest report in partnership with Spryker, exploring consumer attitudes in the UK and Germany. 🇬🇧🇩🇪 For four consecutive years, we've collaborated with Spryker and Alexander Graf to uncover the cutting-edge trends in FMCG. This year, our focus is on AI's transformative impact on pricing, customer service, and sustainability within the consumer packaged goods (CPG) industry. The result? Your go-to guide to the future of retail! Here’s what you'll discover: 🤖 How AI is revolutionising CPG 🌱 The increasing demand for sustainability 💬 The evolving landscape of customer service From predictive maintenance to AI-driven customer support, our report uncovers the pivotal trends shaping tomorrow's market. 👀 Excited to explore what consumers think about these game-changers? Access the full report here: https://lnkd.in/d8zwQpqH #Appinio #Spryker

🗳️ Élections législatives : quel est le poids du pouvoir d'achat dans le vote des Français ? À l'approche 1ᵉʳ tour des élections législatives, ce dimanche 30 juin, Appinio dévoile les résultats d'une étude réalisée en partenariat avec LSA, sur l'un des sujets les plus cruciaux pour les électeurs : le pouvoir d'achat. Notre enquête dévoile en effet qu'il s'agit d'une des préoccupations majeures des citoyens, sur lesquelles ils expriment de vraies attentes envers les futurs élus. 👉 Il ressort notamment que : - 54 % des Français ont vu leur pouvoir d'achat baisser au cours des 12 derniers mois - La question du pouvoir d'achat sera cruciale dans le choix de vote des Français, citée comme le sujet le plus déterminant (à 36 %) - 75 % des Français estiment que les politiques peuvent avoir un impact sur le pouvoir d’achat 🗞 Retrouvez plus d'informations dans l'article de LSA : https://lnkd.in/eaXHW8-9 #PouvoirDAchat #ElectionsLégislatives #Enquête #Economie #Société #AppinioFR

Hello from IIEX in Amsterdam! 🇳🇱 Happy hour started early according to Laura... 🍹 The Appinio team has landed at the iconic Beurs van Berlage for IIEX, and we’re already diving into two incredible days of groundbreaking insights and innovation. 🌍✨ This event is buzzing with energy as the brightest minds in the industry gather to discuss the latest trends, technologies, and methodologies transforming the world of insights. If you’re at IIEX, join us at booth 31 for Happy Hour from 4:30pm! Let's get this party started and see you soon! 👋 #Appinio #IIEXEurope