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🚀 Attention all researchers! 🚀 the quantilope Academy has officially opened its doors to the broader insights community, offering you unrestricted access to our comprehensive training on research basics and advanced methodologies, on your own time. Whether you're a seasoned insights pro or just embarking on your research journey, the quantilope Academy has something for everyone. For a limited time, dive into our vast library of courses and certifications at no cost, covering a range of research topics. 🎓 Enroll in #quantilopeAcademy today to take your research to the next level and join our empowered community of data-driven decision-makers.

Florida's Natural Growers is now equipped with their very own crystal ball 🔮. Hear more about their #BBHT approach in this fireside chat with Kelly Wade and Jane Hwang and download our guide below! https://lnkd.in/eQ4VY7pn

Do you know what CEP stands for? (Hint: It's not 'Crocodiles Eating Pancakes'...although that would be something!) CEP stands for Category Entry Points, a concept derived from Jenni Romaniuk's book, Better Brand Health. CEPs inform a brand of how consumers shop in their category and form the basis for powerful, actionable insights. Check out our infographic linked below to explore more on CEPs - a crucial aspect of Better Brand Health Tracking, Mental Advantage analysis, and Mental Availability! Download 👉 https://lnkd.in/eqFj_ndP

📢 Join us next week at Quirk's New York to discover how Flowers Foods & Subsidiaries has conducted 40+ advanced research projects to identify consumer insights that have been the secret ingredient behind Dave's Killer Bread's explosive growth! 🍞📈 Kishan Rana and Dr. Thomas Fandrich hit the stage on Day #1. Quirk's Media #NYC #MRX

📢 Tired of saying no to exciting new research projects? This Thursday, join quantilope's Global Director, Solutions Consulting, Dr. Beatrice Capestany, and unlock the power of AI in market research! 🙌 Discover how to make AI your research department's new best friend and see a live demo of practical AI applications across the entire research process. By harnessing AI into your market research you’ll be able to level up all those research requests! 🤖 Don't miss out on this game-changing session! Register today 👉 https://lnkd.in/eSYN42xw #AI #MRX Greenbook

"[quantilope's] platform is super easy to use and there's no version control issues...in just a click of a couple buttons we can see data cuts so our data can be part of our real-time conversations." - Kelly Wade, Director of Marketing at Florida's Natural Growers

Last week was a whirlwind for our team, attending both #IIEX EU in Amsterdam and #MRMW NA in Atlanta! The energy at both events was incredible, and we had so many insightful conversations about the future of insights and research, including our MRMW presentation on how automated conjoint analysis can safeguard pricing strategies with A&W Food Services of Canada Inc. 🤝 Big shout out to Stephanie McEwan for joining us on stage and our team members in both locations for representing us so well! Jane Hwang, Kathy Smith, Dr. Thomas Fandrich, Preeti Kumar, Melissa Pittard, Caitlin van Niekerk, Louisa Borden, George Moore, Kolja Micke, Prabhpal Singh, Peter Aschmoneit, Taylor Schertzer, Elisabeth Schinke, Carmen Brozat-Hennig

The Duplication of Purchase Law suggests that your main competitors are usually the BIG brands in your space. Customers tend to 'duplicate' their purchases across different brands within a category, often based on availability, price, promotions, or other specific needs at a given time. This means your potential new customers are more likely to come from bigger competitors than smaller ones. Check out the short video below to learn what you can do about it!

Our team is excited to be here in Atlanta at #MRMW! Come visit us at booth #4 to explore the impact of automated advanced research methodologies. We have plenty of insights to share along with some brand-new quantilope keychains. 🔥 🔑

quantilope Academy's Automated Tracking Certification is your fast track to becoming an expert in designing and analyzing powerful tracking studies! Ready to analyze tracking insights like a pro and make decisions with confidence? Join #quantilopeAcademy today to get your certificate!