EIGA Strategic Brand Design

A big thank you to PAGE – Das Magazin der Kreativbranche 🙌. In her article, Sabine Danek reports on the vibrant energy of the brand identity of Kulturstadt Hannover (Hannover City of Culture). Team EIGA had the great privilege and pleasure of guiding the cultural community, the State government of hanover and representatives of the business community through a collaborative branding programme. https://lnkd.in/dqEsFEDf

Our creative head Elisabeth Plass talks about key creative trends we see in contemporary branding, the future perception of brands, and the steps we take to support them.

The Brand Launch Movie 🚀 for KULTURSTADT HANNOVER celebrates the shared brand of the city's cultural community. Thanks to the various cultural institutions that have contributed.  😘 Many Thanks for a great journey together: Melanie Botzki, Janine Ahmann and Hedwig Day. 🙌 Special thanks for the creative collaboration: Datenstrudel, Christian Hartung & Felix Hoffmann 📣 Dear branding bubble, Soon you will find the full case on our website. If you want to know how to unite diverse stakeholders behind one brand idea before, send a DM to Henning Otto. #kulturstadthannover #fuehldieenergie #branding #eiga

💥 Feel the Energy! We created the new Brand and a Launch Campaign for Kulturstadt Hannover (Cultural City of Hanover). 🙌 We had the great pleasure of leading representatives from all cultural sectors as well as from business and the city administration through a participatory branding process. 👋🏻 Together with this Brand Committee, we crafted a shared narrative and a brand idea: “Geballte Nähe, trotz wahrer Größe. Fühl’ die Energie!” (close proximity despite true greatness). #kulturstadthannover #branding #eiga #branddesign

Supporting Young Talents is So Future! 🚀 As part of her engagement in the Art Directors Club (ADC), our co-founder Elisabeth Plass, together with her ADC club colleagues Sabine Cole and Heiko Schmidt, brought the ADC Creative Club for Young Creative talents to Hamburg.

Gestern fiel der Startschuss für den ADC Creative Club im Designzentrum Hamburg – und es war ein voller Erfolg! Rund 150 Gäste erlebten acht inspirierende und abwechslungsreiche Vorträge von den besten Nachwuchstalenten Norddeutschlands. Heute Abend geht es in die nächste Runde: Ab 18 Uhr erwarten euch erneut acht beeindruckende Talks voller Kreativität und frischer Ideen. Ein Event, das ihr auf keinen Fall verpassen solltet! Kommt vorbei – wir freuen uns auf euch!

We have decided to take one year off from awards—not as a break, but to refocus our vision for contemporary branding. In recent award seasons, our clients and team have enjoyed an impressive run of success:          💥 the Grand Prix at the 2024 Corporate Design Preis          🥇 being the most successful agency at the ADC Festival in branding, and receiving numerous accolades         🚀 including two ADC Gold Nails and a “Best of the Best” award at the Red Dot Communication Design Award For us, competitions have always been an opportunity to understand and strengthen EIGA's position, but also to provide creative impetus. By participating in awards, we have continuously evolved and gained valuable insights from exchanging ideas with other top creatives. We are grateful that we had the chance and the creative potential to achieve this. In short, taking a break does not mean we are at a standstill. Our design process aims to consistently operate at the highest level in branding and design and now we want to create space for further development. We are preparing for future challenges, and our return to the awards is planned for the 2026 season with a fresh perspective.

We have decided to take one year off from awards—not as a break, but to refocus our vision for contemporary branding. In recent award seasons, our clients and team have enjoyed an impressive run of success:          💥 the Grand Prix at the 2024 Corporate Design Preis          🥇 being the most successful agency at the ADC Festival in branding, and receiving numerous accolades         🚀 including two ADC Gold Nails and a “Best of the Best” award at the Red Dot Communication Design Award For us, competitions have always been an opportunity to understand and strengthen EIGA's position, but also to provide creative impetus. By participating in awards, we have continuously evolved and gained valuable insights from exchanging ideas with other top creatives. We are grateful that we had the chance and the creative potential to achieve this. In short, taking a break does not mean we are at a standstill. Our design process aims to consistently operate at the highest level in branding and design and now we want to create space for further development. We are preparing for future challenges, and our return to the awards is planned for the 2026 season with a fresh perspective.

We have created a striking brand identity for MOUZ. Now it's great to see how it was implemented in their new Brand Space. Visit the MOUZ HQ in the center of Hamburg … or have a look online 🎮 🏆 💥 https://lnkd.in/gmyXduvJ #hamburg #fromottensenwithlove #branding #branddesign #interiordesign

Confetti Day! Honoured to take home 3 Red Dot Design Awards this year! 🎉👏 Huge thanks to our one-of-a-kind team and to the brave clients who made this possible together: House of Wonders, Erzbistum Köln & kfzteile24 GmbH. #branddesign #eiga #fromottensenwithlove #reddotaward