Peter Schmidt Group

Bringing beauty and health into harmony with people and nature has always been at the heart of Weleda AG. The same consistency is reflected in the brand's logo, which has existed for over 100 years. To revise it for the first time in the company’s history and to shape its visual identity is an enormous responsibility. Thank you for the trust – we’re proud of the result! A special thank you to Tina Müller and Susanne Schgaguler – and a big round of applause to Heidrun Angerer and her team. 👏 Read more about the project in new business Magazin: https://lnkd.in/eiapSAtZ

This Wednesday and Thursday, experts in marketing and branding will meet at the W&V Summit in Munich. We look forward to the exciting exchange – and to taking an inspiring look at the challenges of our time. Join us for the keynote of Lukas Cottrell: "Mastering Multipolarity: When the Mainstream Loses Its Pull" (March 19th, 5:30 PM). 👉 More information: https://lnkd.in/edH3z7fE

What are the most popular brands in Germany? To answer this question, Handelsblatt, in cooperation with market research institute YouGov, collected around one million consumer evaluations. But what factors determine brand popularity? Our Managing Partner Lukas Cottrell explains in the article what really matters for brands! 👉 https://lnkd.in/e6fVcDpr #branding #ranking

The rebranding of Mehler Systems is disruptive while also being derived from the performance of the brand's products. We're proud that it has now been awarded an iF Design AWARD 2025. ✨ Learn more about the project in the case film – and if you're curious for a detailed inside view, watch the "Galileo" documentary: https://lnkd.in/eY28TBQa #mehlersystems #branding #ifdesignaward

We’re thrilled that THE REVIVED has been recognized with an iF Design Award 2025! This campaign, created in collaboration with our partners from TEAMBBDO The Marketing Group Germany, BBDO Germany, interone Tektite, and Supreme Music, used AI to bring fallen Ukrainian athletes to the Olympic Games in Paris – giving them a voice and inspiring donations in their honor. Proud of this meaningful project and grateful for the recognition! Discover more – watch the film or visit our website: 👉 https://lnkd.in/eEsPUDpv #therevived #teambbdo #peterschmidtgroup #ifdesignaward

An entire brand identity built around the 'dot' of the iconic logo: that was our idea behind the new design of E.ON. For this year's E-world energy & water trade fair, the dot even became a walk-in experience! Kudos to our colleagues from FORUM GROUP your brandbuilder for the incredible teamwork in creating the stand! The result was a true selfie spot that draws visitors into the stand while also sharing additional information about the E.ON brand and its business areas. #eon #eworld #fairstand

Colors, faces, logos, statements – the campaigns of the parties for the Bundestag election can be reduced to just a few building blocks. But what about the fonts used on the posters? For PAGE – Das Magazin der Kreativbranche, Sven Fuchs took a closer look: https://lnkd.in/e-bFfXbJ And keep in mind: As much as we enjoy design, when it comes to casting your vote, content matters most. So, make your mark where it counts! Go vote on Sunday – and choose wisely!

120 years of history – a legacy reimagined. 🧸❤️ For over a century, Steiff has been synonymous with craftsmanship, quality and childhood memories. Now, this rich history takes on a bold new form. Winner of the iF DESIGN AWARD 2024, the Corporate Design Relaunch marks a new era - one where tradition meets a modern identity. For the first time, the iconic Steiff teddy bear steps into the spotlight as the heart of the redesigned logo. More than just a symbol, it’s a promise: to honor the past, inspire the present and continue capturing hearts for generations to come. What’s your favorite Steiff memory? ❤️ Client: MARGARETE STEIFF GMBH, Giengen/Brenz, Germany Design: Peter Schmidt Group, Hamburg/Germany #ifdesign #ifdesignaward2025 #ifdesignaward2024 #designaward #corporatedesign #branding #branddesign

Well deserved – congratulations Christian! 👏

Sound is becoming an increasingly important element in brand design. For our long-term client DZ BANK AG, our partner TRO - Music, Sound and Voice for Brands has developed the sonic branding – that was just named a 'Winner' at the German Design Award by German Design Council. We are absolutely thrilled about the success of this joint project and enjoyed celebrating this creative milestone together! Congratulations Timo Hensel, Peter Rippelbeck and Mike Arnus! 🚀