Infinite Roots®

Introducing Varaidzo Rejoice Kurebwa, our Senior Food Technologist who’s turning the 𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐞𝐱𝐭𝐫𝐚𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 at Infinite Roots. 🌍 From the vibrant landscapes of Gweru, Zimbabwe, Rejoice's journey is a testament to passion and purpose. With over 8 years navigating the realms of food product development, she’s not just about creating new flavours; she’s about 𝐜𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲. Her roots dig deep into the horticulture and sauce production sectors, where she tackled the twin beasts of 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐩𝐨𝐬𝐭-𝐡𝐚𝐫𝐯𝐞𝐬𝐭 𝐥𝐨𝐬𝐬𝐞𝐬 𝐡𝐞𝐚𝐝-𝐨𝐧. 🌾 🌾 🌾 Fast forward to South Africa, where she didn’t just follow the crowd—she led teams in food safety and R&D, transforming meat processing and ready-to-eat products into paragons of excellence. In January 2023, she took a bold leap to Germany, embracing the challenge of joining Infinite Roots®. Here, 𝐡𝐞𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 𝐟𝐢𝐧𝐝𝐬 𝐚 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐦𝐚𝐭𝐜𝐡 𝐢𝐧 𝐨𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐨 𝐜𝐨𝐧𝐜𝐨𝐜𝐭 𝐞𝐜𝐨-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐟𝐨𝐨𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐜𝐡𝐚𝐧𝐠𝐞 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝. So, what's the deal with mycelium? Rejoice puts it best: "𝘐𝘵’𝘴 𝘯𝘢𝘵𝘶𝘳𝘦’𝘴 𝘦𝘤𝘰-𝘸𝘢𝘳𝘳𝘪𝘰𝘳! 𝘔𝘺𝘤𝘦𝘭𝘪𝘶𝘮 𝘣𝘳𝘦𝘢𝘬𝘴 𝘥𝘰𝘸𝘯 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭𝘴 𝘭𝘪𝘬𝘦 𝘱𝘭𝘢𝘴𝘵𝘪𝘤 𝘢𝘯𝘥 𝘰𝘪𝘭, 𝘵𝘢𝘤𝘬𝘭𝘪𝘯𝘨 𝘱𝘰𝘭𝘭𝘶𝘵𝘪𝘰𝘯 𝘸𝘩𝘪𝘭𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘥𝘦𝘭𝘪𝘤𝘪𝘰𝘶𝘴 𝘮𝘶𝘴𝘩𝘳𝘰𝘰𝘮𝘴. 𝘐𝘵’𝘴 𝘭𝘪𝘬𝘦 𝘢 𝘳𝘦𝘤𝘺𝘤𝘭𝘦𝘳 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘪𝘥𝘦 𝘰𝘧 𝘴𝘯𝘢𝘤𝘬—𝘸𝘩𝘰 𝘸𝘰𝘶𝘭𝘥𝘯’𝘵 𝘭𝘰𝘷𝘦 𝘵𝘩𝘢𝘵?" 🍄🟫 🍄🟫 🍄🟫 And what’s the best part of this journey at Infinite Roots? Rejoice describes it as "𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘷𝘪𝘭𝘭𝘢𝘨𝘦 𝘱𝘶𝘭𝘴𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺, 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘧𝘪𝘯𝘦𝘴𝘵 𝘮𝘪𝘯𝘥𝘴 𝘢𝘯𝘥 𝘤𝘶𝘭𝘵𝘶𝘳𝘦𝘴 𝘤𝘰𝘭𝘭𝘪𝘥𝘦. 𝘛𝘩𝘪𝘴 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘫𝘰𝘣; 𝘪𝘵’𝘴 𝘢 𝘱𝘭𝘢𝘺𝘨𝘳𝘰𝘶𝘯𝘥 𝘧𝘰𝘳 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯, 𝘱𝘶𝘴𝘩𝘪𝘯𝘨 𝘣𝘰𝘶𝘯𝘥𝘢𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘱𝘢𝘳𝘬𝘪𝘯𝘨 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘤𝘩𝘢𝘯𝘨𝘦." 🌍 🌍 🌍 Join us in welcoming Rejoice to our wild ride! Together, we’ll redefine food, one mycelium-powered creation at a time. #InfiniteRoots #FoodInnovation #EcoWarriors #SustainableFuture #MyceliumMagic

𝐈𝐧𝐟𝐢𝐧𝐢𝐭𝐞 𝐑𝐨𝐨𝐭𝐬: 𝐏𝐢𝐨𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐅𝐨𝐨𝐝 At Infinite Roots®, we’re not just imagining a better food system — 𝐰𝐞’𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐭. This leading German biotech company is on a mission to reshape the culinary landscape with a 𝐟𝐫𝐞𝐬𝐡 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧. By harnessing the untapped potential of edible mushroom mycelium, we’re crafting a diverse range of food products that 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐞 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐞𝐚𝐭 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐲. While we’re still in production and development, our vision is clear. 🌍 🌍 🌍 𝐖𝐡𝐚𝐭’𝐬 𝐨𝐧 𝐨𝐮𝐫 𝐦𝐞𝐧𝐮? 🍽️ From mouthwatering mycelium-based meatballs and sausages to creamy spreads and even indulgent caramel, our product lineup is designed to delight. We believe in 𝐬𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲, steering clear of artificial additives. Instead, we celebrate the natural flavour of mushrooms, letting them shine through with just a sprinkle of seasoning. This isn’t about imitating meat; it’s about 𝐞𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐨𝐨𝐝𝐧𝐞𝐬𝐬 𝐭𝐡𝐚𝐭 𝐧𝐚𝐭𝐮𝐫𝐞 𝐨𝐟𝐟𝐞𝐫𝐬. 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐝𝐨 𝐢𝐭? Our secret lies in liquid fermentation. Picture this: mycelium cells thriving in fermentation tanks, 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐮𝐬 𝐟𝐨𝐨𝐝 𝐢𝐧 𝐥𝐞𝐬𝐬 𝐭𝐡𝐚𝐧 𝐚 𝐰𝐞𝐞𝐤. It’s a remarkable process, significantly quicker than cultivated meat, which can take up to eight weeks, and a far cry from the months or years needed for traditional soy or cattle farming. This efficiency isn’t just about speed; it’s about 𝐫𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐟𝐨𝐨𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. With each bite, Infinite Roots is leading the charge toward innovative food production. We’re not just providing meals for breakfast, lunch, and dinner; we’re offering wholesome options that nourish both body and planet. Join us on this exciting journey as we redefine the future of food, one mycelium-based creation at a time. #InfiniteRoots #SustainableFood #SustainableFuture

🌱 Embrace the power of the mushroom! Infinite Roots is 𝐫𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 with mycelium, the world's most prolific organism. Our innovative process involves cultivating mycelium in fermentation tanks, a 𝐡𝐲𝐩𝐞𝐫-𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 method that conserves water, land, and time while significantly reducing CO₂ emissions. The result? Tasty and sustainable foods that defy conventional norms. 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐧𝐞𝐰𝐬: we're currently in production and development of these groundbreaking mycelium-based foods. Join us in the journey to combat climate change and foster resilient food systems worldwide. Stay tuned for updates on our transformative technology! #InfiniteRoots #MyceliumMagic #SustainableFood #ClimateAction

What a remarkable day at the Simon Capital Investor Day in Düsseldorf! 🌭✨ We brought our Infinite Roots® mycelium hot dogs to the table, and let me tell you—they were not just a hit; they were delicious! We are all about proving that 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐨𝐨𝐝 𝐜𝐚𝐧 𝐚𝐥𝐬𝐨 𝐛𝐞 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐲 𝐭𝐚𝐬𝐭𝐲. 🍄 Being part of Simon Capital’s impressive portfolio of innovators is a badge of honour for us. This isn’t just a partnership; it’s a 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐨𝐨𝐝. As we gathered with like-minded visionaries, we felt the energy and passion that fuels this movement. A huge shoutout to Dr. Friedrich Droste, Jan Leicht, Nico Heinz, Niklas Leske, and the entire Simon Capital team. You’re building something extraordinary, and we’re excited to be part of it. Together, we’re not just serving food; we're 𝐬𝐞𝐫𝐯𝐢𝐧𝐠 𝐚 𝐯𝐢𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫, 𝐦𝐨𝐫𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. 🌍 Let’s keep pushing the envelope and redefine what it means to dine responsibly. Here’s to more delicious innovations ahead! #InfiniteRoots #SimonCapital #FoodInnovation #SustainableEating #MyceliumRevolution

New here? Welcome! 👋 Infinite Roots® is more than just a food company—we’re 𝐠𝐫𝐨𝐮𝐧𝐝𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐚 𝐦𝐨𝐫𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐮𝐭𝐮𝐫𝐞, 𝐨𝐧𝐞 𝐛𝐢𝐭𝐞 𝐚𝐭 𝐚 𝐭𝐢𝐦𝐞. Through a fermentation process that’s both fast and eco-friendly, we 𝐜𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐞 𝐦𝐲𝐜𝐞𝐥𝐢𝐮𝐦, turning it into a wide range of nutritious and versatile food products. Our goal is to create food that not only nourishes but 𝐡𝐞𝐥𝐩𝐬 𝐡𝐞𝐚𝐥 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧𝐞𝐭 by using fewer resources and leaving a smaller environmental footprint. We’re still developing our products, testing, refining, and making sure that every detail is perfect. We’re not just cutting down on CO₂ emissions and water use—we’re 𝐫𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐟𝐨𝐨𝐝 𝐢𝐬 𝐠𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐠𝐫𝐨𝐮𝐧𝐝 𝐮𝐩. Literally. Our team is working hard behind the scenes, and soon, you’ll see the results on your plate. #InfiniteRoots #FoodInnovation #FutureOfFood

What happens when the 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐦𝐞𝐞𝐭𝐬 𝐭𝐡𝐞 𝐡𝐞𝐚𝐫𝐭 𝐨𝐟 𝐟𝐢𝐧𝐚𝐧𝐜𝐞? Ahead of #ClimateWeekNYC, our CEO and founder, Mazen Rizk sat down with Thibaud De Maria, Head of Green Economy Banking for EMEA at J.P. Morgan, for a conversation that wasn’t just about numbers—it was about changing the way we eat, the way we produce, and the way we sustain life on this planet. 🌍 They dived deep. Into biotech, foodtech, the cracks in the global food system, and the cracks that we're working tirelessly to seal. The conversation? 𝐅𝐮𝐥𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐢𝐝𝐞𝐚𝐬 𝐭𝐡𝐚𝐭 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬. 💫 Mazen shared how Infinite Roots® is more than a food company—we're 𝐟𝐨𝐫𝐠𝐢𝐧𝐠 𝐚 𝐰𝐡𝐨𝐥𝐞 𝐧𝐞𝐰 𝐩𝐚𝐭𝐡 𝐢𝐧 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐨𝐨𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧. A path that doesn’t just feed the world but 𝐧𝐨𝐮𝐫𝐢𝐬𝐡𝐞𝐬 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧𝐞𝐭. It wasn’t just talk about challenges—it was about opportunities. And how we’re seizing them. Curious about the future of food and finance? We’re just getting started. Listen here: https://lnkd.in/gsp9VWar #InfiniteRoots #SustainableFood #Biotech #FoodSecurity #Innovation

Introducing Anja Gorny, our new Sales Inside Working Student at Infinite Roots®, who joined us at the start of August 2024. 🌟 Born and raised in Hamburg, Germany, Anja brings a fresh perspective to our team, fueled by her academic background in Ökotrophologie and her ongoing master’s studies in food science. Over the past three years, working with foodactive e.V., she has 𝐝𝐞𝐞𝐩𝐞𝐧𝐞𝐝 𝐡𝐞𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐨𝐨𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲’𝐬 𝐮𝐧𝐢𝐪𝐮𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐜𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐞𝐝 𝐚 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐟𝐨𝐨𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. 🌍 Anja’s journey to Infinite Roots is driven by her desire to be at the heart of food innovation. "𝘑𝘰𝘪𝘯𝘪𝘯𝘨 𝘐𝘯𝘧𝘪𝘯𝘪𝘵𝘦 𝘙𝘰𝘰𝘵𝘴 𝘧𝘦𝘭𝘵 𝘭𝘪𝘬𝘦 𝘴𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘧𝘰𝘰𝘥. 𝘐𝘵’𝘴 𝘩𝘦𝘳𝘦 𝘵𝘩𝘢𝘵 𝘐 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘧 𝘮𝘺𝘤𝘦𝘭𝘪𝘶𝘮—𝘨𝘳𝘰𝘸𝘯 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵 𝘰𝘧 𝘸𝘦𝘢𝘵𝘩𝘦𝘳, 𝘧𝘳𝘦𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘤𝘰𝘯𝘴𝘵𝘳𝘢𝘪𝘯𝘵𝘴 𝘰𝘧 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘦, 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘢 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘵𝘰𝘰𝘭 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘵𝘩𝘦 𝘤𝘭𝘪𝘮𝘢𝘵𝘦 𝘤𝘳𝘪𝘴𝘪𝘴,," she shares. 🌱 At Infinite Roots, Anja is eager to 𝐩𝐫𝐨𝐩𝐞𝐥 𝐨𝐮𝐫 𝐦𝐲𝐜𝐞𝐥𝐢𝐮𝐦 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭, leveraging her knowledge and enthusiasm to revolutionise how we think about and consume food. "𝘐𝘵'𝘴 𝘦𝘹𝘩𝘪𝘭𝘢𝘳𝘢𝘵𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵'𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘵𝘳𝘦𝘯𝘥𝘴 𝘣𝘶𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘮, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘸𝘪𝘵𝘩 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘩𝘢𝘵 𝘤𝘢𝘯 𝘣𝘦 𝘤𝘶𝘭𝘵𝘪𝘷𝘢𝘵𝘦𝘥 𝘭𝘰𝘤𝘢𝘭𝘭𝘺, 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘤𝘭𝘰𝘤𝘬," she adds. We're thrilled to have Anja on board as we continue to push the boundaries of sustainable food production. Welcome to the team, Anja—here’s to growing together and making a meaningful impact! 🚀 #InfiniteRoots #NewBeginnings #SustainableFood #FutureOfFood

Meet Xaver Zeller, the latest addition to our vibrant team at Infinite Roots®, stepping in as Key Account Manager with a flair for hosting and a 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐜𝐮𝐢𝐬𝐢𝐧𝐞. 🌟 Originally from Munich and now a resident of Hamburg’s lively St. Pauli district for over a decade, Xaver brings a wealth of experience from his previous roles in HR consulting and retail sales management. 🌱 With a decade of expertise in connecting people to meaningful work and a personal passion for nutritious eating, Xaver is excited to channel his skills into the food service market. His mission? 𝐓𝐨 𝐬𝐩𝐫𝐞𝐚𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐝 𝐚𝐛𝐨𝐮𝐭 𝐨𝐮𝐫 𝐦𝐲𝐜𝐞𝐥𝐢𝐮𝐦-𝐛𝐚𝐬𝐞𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐰𝐡𝐢𝐜𝐡 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐛𝐮𝐭 𝐝𝐞𝐥𝐢𝐜𝐢𝐨𝐮𝐬, 𝐚𝐩𝐩𝐞𝐚𝐥𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐤𝐢𝐝𝐬 𝐭𝐨 𝐚𝐝𝐮𝐥𝐭𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚𝐥𝐥 𝐜𝐥𝐢𝐦𝐚𝐭𝐞𝐬. 🍴 "𝘐𝘯𝘧𝘪𝘯𝘪𝘵𝘦 𝘙𝘰𝘰𝘵𝘴 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦; 𝘪𝘵’𝘴 𝘢 𝘩𝘶𝘣 𝘰𝘧 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘸𝘩𝘦𝘳𝘦 𝘰𝘷𝘦𝘳 80 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘧𝘳𝘰𝘮 27 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦 𝘵𝘰 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘪𝘻𝘦 𝘧𝘰𝘰𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯. 𝘑𝘰𝘪𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮, 𝘸𝘩𝘦𝘳𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘪𝘴 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘧𝘰𝘰𝘥 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭𝘭𝘺 𝘴𝘢𝘵𝘪𝘴𝘧𝘺 𝘨𝘭𝘰𝘣𝘢𝘭 𝘩𝘶𝘯𝘨𝘦𝘳, 𝘪𝘴 𝘦𝘹𝘩𝘪𝘭𝘢𝘳𝘢𝘵𝘪𝘯𝘨," says Xaver. We're excited to see how Xaver’s passion and expertise will help us bring sustainable, tasty food solutions to tables worldwide. Welcome aboard, Xaver—here's to making every meal count! 🚀 #InfiniteRoots #FoodInnovation #SustainableEating #TeamInfiniteRoots

🌍 At Infinite Roots®, our vision is bold yet achievable: by 2030, 𝐰𝐞 𝐚𝐢𝐦 𝐭𝐨 𝐫𝐞𝐩𝐥𝐚𝐜𝐞 2.5% 𝐨𝐟 𝐦𝐞𝐚𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐚𝐜𝐫𝐨𝐬𝐬 𝐄𝐮𝐫𝐨𝐩𝐞 𝐰𝐢𝐭𝐡 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐲𝐜𝐞𝐥𝐢𝐮𝐦-𝐛𝐚𝐬𝐞𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬. Why this target? Because from this small amount - 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐢𝐬 𝐩𝐫𝐨𝐟𝐨𝐮𝐧𝐝 —𝐞𝐪𝐮𝐢𝐯𝐚𝐥𝐞𝐧𝐭 𝐭𝐨 𝐫𝐞𝐦𝐨𝐯𝐢𝐧𝐠 48 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐜𝐚𝐫𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐫𝐨𝐚𝐝𝐬 or 𝐬𝐡𝐮𝐭𝐭𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 54 𝐜𝐨𝐚𝐥-𝐟𝐢𝐫𝐞𝐝 𝐩𝐨𝐰𝐞𝐫 𝐩𝐥𝐚𝐧𝐭𝐬, reducing CO2 emissions by 200 mega tons. 🌱 Why mycelium? It's not just about offering a plant-based alternative; it's about 𝐫𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐨𝐮𝐫 𝐟𝐨𝐨𝐝 𝐬𝐲𝐬𝐭𝐞𝐦 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. Mycelium’s efficient growth and minimal environmental footprint make it a game-changer in our fight against climate change. 💡 We are not just creating food; we're 𝐜𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐚 𝐧𝐞𝐰 𝐩𝐚𝐫𝐚𝐝𝐢𝐠𝐦. Every bite of our mycelium-based products is a step towards a greener, healthier planet. Join us on this journey and be a part of the change that redefines the food industry. #InfiniteRoots #SustainableFood #ClimateAction #InnovativeSolutions

🔬 In the quiet corners of nature, revolution often begins unnoticed. At Infinite Roots®, our co-founder and VP of Product, Anne-Cathrine Hutz turns 𝐬𝐮𝐛𝐭𝐥𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐭𝐨 𝐠𝐥𝐨𝐛𝐚𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 by harnessing the humble yet powerful mycelium. Her approach marries 𝐚𝐧𝐜𝐢𝐞𝐧𝐭 𝐟𝐞𝐫𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 𝐰𝐢𝐭𝐡 𝐦𝐨𝐝𝐞𝐫𝐧 𝐛𝐢𝐨𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 to reshape our food landscape: ↗↗↗ 𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐦𝐲𝐜𝐞𝐥𝐢𝐮𝐦: Transforming mushroom roots into groundbreaking food solutions. ↗↗↗ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐠𝐚𝐬𝐭𝐫𝐨𝐧𝐨𝐦𝐲:  Blending culinary art with environmental consciousness. ↗↗↗ 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Pioneering a path that marries ecological integrity with nutritional richness. Each strand of mycelium, nurtured under her guidance, grows into a sustainable food source that supports both our bodies and our planet. This isn’t just about meeting today’s needs but about 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰’𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬, making sustainable eating accessible worldwide. Dive deep into our journey from microscopic roots to global revolution, all spearheaded by Cathy’s pioneering spirit. #EcoInnovation #MyceliumMagic