Joli is a social media powerhouse specializing in creator marketing, in-house content production and performance marketing. With a team of seasoned professionals, Joli creates customized social media strategies that engage desired audiences and deliver measurable results, making it the first choice for brands looking to significantly impact the digital space.
Founded in 2018 in Berlin, Germany, Joli (Joli Berlin GmbH) has already established long-standing partnerships with top European brands such as DIOR, Zalando and Katjes. In 2022, Joli expanded its reach into the United States, opening its first office (Joli Inc.) in the heart of Beverly Hills, Los Angeles. This move allowed Joli to expand its services to the American market. The agency employs a team of over 90 social media experts dedicated to creating impactful campaigns for over 50 active clients.
Joli goes London 🇬🇧
Thank you TikTok for Business Europe for hosting the TikTok Summit in London last Wednesday.
As a representative of Joli, Wiebke Schmidt participated in a panel discussion moderated by Joni Morriss, Head of Agencies UK, where they discussed “Harnessing the Power of Creative and Media: Optimizing Performance on TikTok.”
The session highlighted TikTok’s unique potential as a platform and explored how agencies can effectively drive client success.
Many thanks to Wiebke for her valuable contributions and to everyone involved in making the event a success.
#TikTokSummitLondon#TikTokForBusiness#CreativeAndMedia#MarketingStrategy#Joli#SocialMedia#SocialMediaMarketing
Just sharing a moment I’m proud of: I got to represent my company Joli at the TikTok summit in London and here are some highlights. ✨🙌
Thank you to everyone who made this possible!
#tiktoksummit#foryou
Wir freuen uns, dass Valentina Kessler Coraita Kessler Coraita, Team Lead Account Management bei Joli Berlin, uns morgen auf dem Beauty & Retail Summit der dfv Conference Group und der TextilWirtschaft in Düsseldorf vertreten wird! 🙌🏼
Sie wird mit ihrem spannenden Vortrag zum Thema „Geheimnisse für den Aufbau einer Social Media Love Brand“ fünf praxisnahe Schritte präsentieren, die Marken in echte „Love Brands“ verwandeln.
Valentina teilt sich die Bühne mit weiteren namhaften Rednern wie Sandra Lorenz (Rossmann Brands), Dr. Meike StrekerFrank Wagenbach (Ströer), Sandro Spiess (askStella AI) und Janika Linde (We are family).
Wir wünschen allen Teilnehmenden inspirierende Einblicke und viel Erfolg! 🌟
#BeautySummit#SocialMedia#joli
💄 Welche Ansätze sind neu im #BeautyMarketing und wie lassen sich kreative Kampagnen erstellen?
🔎 Das ist eines der Fokusthemen beim diesjährigen #TWBeautyandRetailSummit in Düsseldorf! Freuen Sie sich auf diese Programmhighlights und bringen Sie Ihre #Marketing-Kampagnen auf das Next Level:
🔸 𝙄𝙈𝙋𝙐𝙇𝙎𝙑𝙊𝙍𝙏𝙍𝘼𝙂
𝗡𝗲𝘅𝘁-𝗚𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Erfolgreiche Strategien für die Ansprache von Gen Alpha in der Beauty-Industrie
💬 Janika Linde, Director Brand & Strategy, we are family
🔸 𝙄𝙈𝙋𝙐𝙇𝙎𝙑𝙊𝙍𝙏𝙍𝘼𝙂
Geheimnisse für den Aufbau einer 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗟𝗼𝘃𝗲 𝗕𝗿𝗮𝗻𝗱
💬 Valentina Kessler Coraita, Team Lead Account Management, Joli Berlin
🌐 Welche Themen und Speaker noch auf dem Programm stehen, finden Sie online auf unserer Website: https://lnkd.in/eHruWdZW
🚀 Breaking Through the Noise with Unlikely Brand Collaborations: How Joli & Match Group Did It
🌍 In a world where the average person sees 5,000 to 10,000 ads per day, innovative brand partnerships are the key to cutting through the noise and truly connecting with audiences.
As ADWEEK said perfectly in their article on “Unlikely Brand Collaborations”: “The collab needs to make a certain level of sense as well as [be] something that consumers would engage with, yet it’s also vital to provide a level of shock value.”
At Joli, we’re constantly focused on finding creative strategies that push boundaries and deliver results. 🚀 We've seen major success with this “unexpected” approach, especially with our Match Group partners.
One standout campaign, expertly led by Sean Maierhofer, Senior Account Manager at Joli, paired the Match App with TikTok's hilariously viral SylvanianDrama – and the result? A unique storytelling moment about the power of the dating platform.
This video has sparked comments most brands can only dream of:
💬 “Only ad I’ve watched in full.”
💬 “Ok, downloading now.”
And our personal favorite:
💬 “Match advertising dollars spent WELL.”
So what made this collaboration so successful?
Let’s break it down:
It caught the audience off guard. 65% of consumers claim they remember ads that surprise them. They are sick of being sold to and want to be entertained, or feel like they’ve discovered something new.
Sharing - One of the most valued metrics on social media. Surprise elements drive word-of-mouth marketing, amplifying reach without added costs.
Boosted brand perception. With an unlikely or interesting ad, viewers see the brand as not just someone trying to sell to them, but as someone who “gets it”. This is especially important on Gen-Z driven platforms such as TikTok.
We’re thrilled by the community's reaction and level of engagement this Match x SylvanianDrama content has driven. The success of creative partnerships like this makes us even more excited about the future of digital advertising. 💡
#SocialMediaMarketing#Joli#TeamLA#MatchGroup#BrandPartnerships#DigitalAdvertising#TikTok#Creativity
This month, we’re very happy to feature Nils Eisen, our talented Videographer, in the Joli September Employee Spotlight!🌟
Nils is not only highly skilled behind the camera but also plays a key role in keeping the team motivated, even during the most demanding projects. He firmly believes that humor and a positive attitude can make all the difference. His focus on open communication and a solutions-oriented mindset has a noticeable impact on the team's workflow.
What truly sets Nils apart at Joli is his passion for film and his keen sense of aesthetics, which enable him to create visually striking content. He’s known for adding a personal touch to every project and for fostering strong relationships within the team.
Videography is not just Nils’s profession - it’s his hobby and passion. His enthusiasm for his craft extends into his free time, constantly fueling his creativity. Looking ahead, Nils is eager to further develop his storytelling skills and take on more strategic projects, where he can contribute to the overarching vision of Joli’s video productions.
Nils’s dedication, passion, and positive attitude make him an invaluable member of the Joli team, contributing to both the quality of our work and the culture we share.
Most underrated: Expressing gratitude for things we often take for granted
Coffee choice: Cold brew
Zodiac sign: Gemini ♊
TikTok of the day: https://lnkd.in/dSzXUUUz
Part 3: Joli's September Trend Report - General Trends
This month’s trends emphasize mindfulness, self-expression, and creativity.
🍂 We’re seeing a playful blend of personal and professional styles, with fall vibes influencing content.
✨ Humorous twists and creative ways to connect with friends are also on the rise.
For more insights, check out the attached presentation. Stay tuned for October’s report with more exciting updates!
#SocialMediaTrends#JoliInsights#DigitalStrategy#SocialMediaMarketing
Von Schnäppchenjägern und Bausparträumen bis hin zu Pizza-Phänomenen und viralen Hits: In der aktuellen HORIZONT-Rubrik “Titans of TikTok” stellt Joli die faszinierendsten Social-Media-Kampagnen und ihre Erfolgsgeheimnisse auf TikTok vor.
🛒 ALDI Nord Group punktet mit seinen klassischen Angebotsprospekten, die in Zusammenarbeit mit Gazelle (@gazelleishername) zum viralen „typischdeutsch“-Content werden. Mit originellen Clips, die das hektische Durchblättern der Prospekte oder den „nur solange der Vorrat reicht“-Moment zelebrieren, schafft ALDI Nord eine charmante Verbindung zwischen Tradition und digitalem Zeitgeist auf TikTok.
🏡 Frischen Wind in die Finanzwelt bringt die Kooperation zwischen LBS Süd und Rapper RIN. Unter dem Hashtag #BausparLifestyle wird das vermeintlich trockene Thema Bausparen auf zugängliche Weise für eine junge Zielgruppe aufbereitet. RIN zeigt, dass der Traum vom Eigenheim nicht spießig, sondern cool und erreichbar sein kann: „Wie lebt man als Rapper so?" – „Wie so’n richtiger Bausparer... und das kannst du auch.“
🍕 Auch Domino's Deutschland und Julien Bam haben TikTok im Sturm erobert und mit ihrer kreativen Kampagne den Community-Preis gewonnen. In humorvollen Clips verleiht Julien Bam der Domino’s Pizza ein „Glow Up“, das sie „heißer als der Crush“ macht. Diese Kampagne ist ein Paradebeispiel dafür, wie TikTok-Kampagnen echten Mehrwert für Marken schaffen können.
Ein herzliches Dankeschön für die wie immer tolle Zusammenarbeit geht an Margaux Adam!
Zum vollständigen Artikel und den Kampagnenlinks geht’s hier:
https://lnkd.in/dBpKKJ9B#titansoftiktok#joli#socialmediamarketing#tiktoktrends#bausparlifestyle#typischdeutsch#communitypreis#dominos
Our LAMY safari note+ Campaign is Live and Ready to Shine: The Icon, Now for iPad! ✒
How do you launch a design icon, reinterpreted for iPad, on social?
Since August 22, our exciting campaign for the LAMY safari note+ of C. Josef Lamy GmbH has been underway. Our mission is to build firstly awareness, and ultimately sales across META, TikTok, Pinterest, and YouTube.
Challenge:
- This is the launch of the new digital product, LAMY safari note+, in a completely new category.
- Our task was to craft a strategy that resonates with a broad audience while adapting to the unique demands of each social platform.
- Additionally, we worked in collaboration with Meiré und Meiré to ensure the campaign aligned with the brand’s iconic identity.
Execution:
Our approach involved adapting classic assets and adding social-native content to effectively communicate the product's value across all platforms. We integrated platform-specific enhancements that ensured each asset performed at its best.
The strategy includes a diverse mix of content formats:
- 25 Classic Assets: Originally developed by Meiré und Meiré, we enhanced these with targeted text overlays and format adjustments specific to each platform, ensuring precise communication of the LAMY safari note+ brand message.
- 24 UGC Pieces: Authentic, user-generated content that highlights real user experiences and builds a personal connection to the product.
- 21 Influencer Posts: Dynamic and engaging content shared via Instagram Stories, Reels, TikToks, and YouTube, designed to expand reach and foster engagement.
- 12 Inhouse Produced Assets: Our team developed six innovative concepts and produced 12 custom assets, giving the LAMY safari note+ a unique and distinctive social media presence.
The campaign is structured in three phases: Awareness, Consideration, and Conversion, running through the end of the year. With targeted paid media strategies, we ensure our content reaches the right audience at the right time.
Objective:
We’re testing all creative approaches - UGC, influencer posts, and classic ads - to find the most effective combinations. By evaluating the performance of various assets across different platforms, we aim to continuously refine and optimize our strategy.
Stay tuned for the results of our campaign. We’re excited to share the impact of our work and the insights gained from this successful launch!
#LAMY#lamysafarinote+ #SocialMediaStrategy#MarketingCampaign#UGC#InfluencerMarketing#ContentCreation#PaidMedia
