MCM WORLDWIDE

Vietnam Flagship: MCM Post Office MCM opened its new boutique in Ho Chi Minh City in April this year, next to its iconic Central Post Office. The store’s design embodies the brand’s heritage of innovation and modernity with a bright, airy interior while respecting the distinctive architecture of its historic location with its yellow exterior. The flagship holds launch events and offers an extensive product range from MCM classics to the latest releases to locals and travelers passing through the busy heart of the Vietnamese capital.

Employee Wellness at MCM At MCM, we are committed to empowering our employees to live by our brand credo—Health is the New Wealth, Time is the New Luxury, and Creativity is the New Power. In celebration of Mental Health Day on October 10th, we partnered with Laugh Think Play and two-time TEDx speaker Em Stroud for an exclusive one-hour interactive session, “Be Your Best You.” This session was designed to inspire and equip our team with the tools to thrive both personally and professionally, fostering a culture where wellness and creativity were at the forefront.

CONNECT X MCM Virtual Design Competition MCM is always looking for new ways to harness technology’s power to create a greener fashion industry, and using virtual samples is one way we enhance design efficiency. Now we’ve joined forces with CLO Virtual Fashion's digital fashion platform CONNECT for the “Future Heritage: From Munich to Mars” design contest. Participants must create a virtual total look including one MCM outfit and multiple MCM bags from any moment in the brand’s history, from vintage classics to the latest releases. Creative use of AI in all its forms is highly encouraged, from avatars and graphics to other design elements. We’re looking for genderless, forward-looking fashion for the digital nomad of tomorrow. The winner will receive 3,000 USD from the Korean Fashion Industry Association and a social media highlight. Other prizes are available up to 4th place, and other notable submissions will be posted on social media. Click the link below to take part: submissions close on November 5th. https://lnkd.in/evvikEaM

Pet Therapy Bangkok Last Friday, we held a Pet Therapy event at the MCM Boutique in the EmQuartier Mall in Bangkok. Shoppers were able to purchase their favorite bags with a twist: a one-of-a-kind pet portrait painted directly onto the leather live in the store. Yoghurt Nattasha was among those to receive one of these unique – and super cute! – MCM items.

MCM: Employer recognition MCM’s Hong Kong office is happy to be named a Caring Company by The Hong Kong Council of Social Service for the fifth consecutive year and a Happy Company by The Happiness Index Foundation for the fourth consecutive year. The brand also recently signed the Hong Kong Labour Department’s Good Employer Charter 2024. These accolades reflect a company-wide commitment to caring for the community through corporate volunteering, supporting employees with wellness activities, welfare benefits, internal communications and learning programs, and protecting the environment through green partnerships. As a worldwide company, that dedication extends globally. Back in September, MCM’s Switzerland team participated in the WWF Charity Run & City Clean Up in Zurich utilizing our paid volunteering work hour global policy, which allows six half-days every year. This showcases our continuous efforts to care for the community, our employees, and the environment worldwide.

On September 20th, in Milan’s iconic Piazza del Duomo, the MCM SS25 collection “Under The Sea” launched with a bang with the Dancing Duomo flashmob, a celebration of K-pop culture with performances by Gotoe, Sean, Harry-June, and SUI. Continuing AW24’s journey “From Munich to Mars”, this season seeks inspiration deep in the underwater world. The collection is deliberately seasonless, a way for the brand to encourage consumers to reduce their consumption by investing in versatile classics to style creatively year-round in line with MCM’s SMART Luxury ethos: Seasonless, Made for movement, Ageless, Responsible and Transformative.

As part of MCM’s efforts to encourage volunteering and promote wellness and a sense of community among company staff, a number of employees from the Swiss office took place in WWF’s 2024 charity run. MCM made a donation for each kilometer run on the circuit while encouraging participants to find sponsors and increase the funds raised for the charity. The proceeds from this year’s event will help WWF to clean up sea pollution and protect the planet’s oceans.

MCM x STF: Upcycled Couture MCM is proud to celebrate the creativity and innovation of fashion’s next generation through a project that aligns perfectly with MCM’s commitment to fostering local talent, sustainability, and the future of fashion. Back in February, students from the Swiss Textile Fashion School embarked on a six-month journey to craft visionary designs that embody MCM’s values and brand ethos using deadstock material. On Thursday, September 12th, MCM proudly welcomed the STF back to their Zurich store to unveil 11 distinct looks created as part of the project: a stunning mix of ready-to-wear pieces, accessories, and one-of-a-kind creations.

MCM Spring/Summer 25 Launch   During Milan Fashion Week, MCM launched its latest collection in the heart of the capital with a press presentation at Terrazza Duomo 21. Entitled “Under The Sea”, the collection puts an underwater twist on iconic MCM motifs and shapes, drawing inspiration from every element of the marine world, from shoreside beach clubs to its unexplored depths.  The event was a great opportunity to showcase the SS25 collection and explain its central theme to attendees, which included a range of influencers and big names from the fashion world. Guests were able to take a deep dive into all the details and style pieces from the collection in their own unique way. Angelina Frerk, Rikimaru, Korlan Madi, Andrea Subotic, Daniel Millar, Ryan Prevedel

From München to Mars, and now, under the sea. On Friday, we revealed our Spring/Summer 2025 “Under The Sea” collection at @terrazzaduomo21 during Milan Fashion Week. Inspired by the beauty and mystery of the ocean, the collection debuted during “Dancing Duomo,” a K-pop flashmob presented by the SUNGJOO Foundation, featuring performances by @gotoegram, @jinusean3000, Harry-June, and SUI. With seasonless designs that transcend trends, the SS25 collection embraces MCM’s SMART luxury ethos: Seasonless, Made for Movement, Ageless, Responsible, and Transformative. Get ready for the next chapter.