MCM WORLDWIDE

MCM: Employer recognition MCM’s Hong Kong office is happy to be named a Caring Company by The Hong Kong Council of Social Service for the fifth consecutive year and a Happy Company by The Happiness Index Foundation for the fourth consecutive year. The brand also recently signed the Hong Kong Labour Department’s Good Employer Charter 2024. These accolades reflect a company-wide commitment to caring for the community through corporate volunteering, supporting employees with wellness activities, welfare benefits, internal communications and learning programs, and protecting the environment through green partnerships. As a worldwide company, that dedication extends globally. Back in September, MCM’s Switzerland team participated in the WWF Charity Run & City Clean Up in Zurich utilizing our paid volunteering work hour global policy, which allows six half-days every year. This showcases our continuous efforts to care for the community, our employees, and the environment worldwide.

On September 20th, in Milan’s iconic Piazza del Duomo, the MCM SS25 collection “Under The Sea” launched with a bang with the Dancing Duomo flashmob, a celebration of K-pop culture with performances by Gotoe, Sean, Harry-June, and SUI. Continuing AW24’s journey “From Munich to Mars”, this season seeks inspiration deep in the underwater world. The collection is deliberately seasonless, a way for the brand to encourage consumers to reduce their consumption by investing in versatile classics to style creatively year-round in line with MCM’s SMART Luxury ethos: Seasonless, Made for movement, Ageless, Responsible and Transformative.

As part of MCM’s efforts to encourage volunteering and promote wellness and a sense of community among company staff, a number of employees from the Swiss office took place in WWF’s 2024 charity run. MCM made a donation for each kilometer run on the circuit while encouraging participants to find sponsors and increase the funds raised for the charity. The proceeds from this year’s event will help WWF to clean up sea pollution and protect the planet’s oceans.

MCM x STF: Upcycled Couture MCM is proud to celebrate the creativity and innovation of fashion’s next generation through a project that aligns perfectly with MCM’s commitment to fostering local talent, sustainability, and the future of fashion. Back in February, students from the Swiss Textile Fashion School embarked on a six-month journey to craft visionary designs that embody MCM’s values and brand ethos using deadstock material. On Thursday, September 12th, MCM proudly welcomed the STF back to their Zurich store to unveil 11 distinct looks created as part of the project: a stunning mix of ready-to-wear pieces, accessories, and one-of-a-kind creations.

MCM Spring/Summer 25 Launch   During Milan Fashion Week, MCM launched its latest collection in the heart of the capital with a press presentation at Terrazza Duomo 21. Entitled “Under The Sea”, the collection puts an underwater twist on iconic MCM motifs and shapes, drawing inspiration from every element of the marine world, from shoreside beach clubs to its unexplored depths.  The event was a great opportunity to showcase the SS25 collection and explain its central theme to attendees, which included a range of influencers and big names from the fashion world. Guests were able to take a deep dive into all the details and style pieces from the collection in their own unique way. Angelina Frerk, Rikimaru, Korlan Madi, Andrea Subotic, Daniel Millar, Ryan Prevedel

From München to Mars, and now, under the sea. On Friday, we revealed our Spring/Summer 2025 “Under The Sea” collection at @terrazzaduomo21 during Milan Fashion Week. Inspired by the beauty and mystery of the ocean, the collection debuted during “Dancing Duomo,” a K-pop flashmob presented by the SUNGJOO Foundation, featuring performances by @gotoegram, @jinusean3000, Harry-June, and SUI. With seasonless designs that transcend trends, the SS25 collection embraces MCM’s SMART luxury ethos: Seasonless, Made for Movement, Ageless, Responsible, and Transformative. Get ready for the next chapter.

On September 19th, fashion-tech industry experts met in Milan to discuss the future of fashion and technology as part of the Korea-Italy Fashion Tech Alliance. Giuseppe Sala, Mayor of Milan, and Oh Se-hoon, Mayor of Seoul, delivered the opening remarks, before ceding the floor to an extraordinary lineup of visionary thinkers and future shapers. Attendees included the most innovative fashion-tech companies of the moment, including Korean fashion commerce giant MUSINSA, creative agency GiantStep, and Caliverse, the innovative metaverse platform. Emerging fashion-tech innovators from Silicon Valley such as Raspberry AI and MarqVision participated alongside representatives of top Italian academic institutions including Marangoni, POLIMI and Bocconi, and Korean research university KAIST and art & fashion school Hongik University. MCM CVO and Chairperson Mrs. Sung-Joo Kim and President & Global Brand Commercial and Officer Sabine Brunner also spoke at the event, which was hosted by Mrs. Kim’s SUNGJOO FOUNDATION.

MCM Chairperson and CVO Sung-Joo Kim will be a featured speaker at The Retail Summit Saudi 2025, a prestigious annual conference that brings together the most influential leaders in the global retail industry. This high-profile event provides a platform for executives and innovators to delve into the latest trends, challenges and opportunities shaping the future of retail. The summit fosters thought-provoking discussions and insightful debates while providing excellent networking opportunities. This year’s edition in Riyadh will feature an inspiring lineup, including British Fashion Council CEO Caroline Rush CBE, Lanvin Group CEO Eric Chan, and AMI CEO Nicolas Santi-Weil. If you’re at the event from January 27-28, 2025, be sure to attend Ms. Kim’s session.

Showcasing MCM's new digital-centric luxury brand in Korea The Wearable Casa exhibition began with an event launch on September 3rd, where visitors were invited to explore the store from their own perspectives, discovering and enjoying the adaptable, multifunctional furniture designs. The red-hued MCM HAUS creates an instant break with everyday life, forming a futuristic backdrop that ties in perfectly with the collection’s vision. Visit our MCM HAUS Seoul flagship store before October 6th to experience Wearable Casa yourself as part of Frieze Week 2024. #MCMWearableCasa

Pet Therapy Painting Performance MCM’s Seoul Flagship Store offered clients a unique opportunity to meet an artistic family: Alberto Biagetti and Laura Baldassari of Atelier Biagetti, with whom we collaborated on the Wearable Casa collection, their daughter Altea Biagetti, and her grandmother Noemi Zavoli. Zavoli showcased her ongoing decorative and painting projects alongside her artistic research, while Biagetti presented "Pet Therapy" project, bringing her artwork to MCM leather goods. A limited-edition canvas “Pet Therapy” bag was also available during the event. #MCMWearableCasa