Similarweb

“Some of the biggest companies in the world are using Similarweb to drive more market share. That’s something that drives us to make sure that we are always ahead of the game.” Jason Schwartz, CFO of Similarweb, recently spoke with Judy Khan Shaw on #NYSEFloorTalk to discuss how customers leverage our data to succeed in their markets, our commitment to delivering the most actionable and accurate data, and the growing importance of this data in an ever-evolving digital world. Watch the full video here:

Besides tracking the visibility shift before/after a Google Update, remember to track the clicks trend over time to check what's actually engaging -and likely better satisfying users' needs- to take into account in your own strategy. This can change a lot based on query intent, so I like to track the top terms for each product line for the top queries of the major terms permutations. You can use tools like Similarweb or others providing clickstream data to see their shift in clickability, besides positions: which are the sites types and the nature of the content attracting users clicks now per query patterns. How can you close this gap if your own content is not anymore? For example, we can see how the NYTimes Wirecutter reviews clicks share has increased and is the leader for the top "best jeans" queries, followed by Levi's, Reddit, and as well as a long tail of publishers. A useful report to show an online retailer the need to double down in informational content and source of topics to take into account... users prefer to engage with them! For the top "buy jeans" terms, we can see how more clicks are attracted by retailers transactional pages, however, we can also see how informational platforms such as YouTube or Reddit are also attracting non-trivial clicks, and the queries for which this is happening. Useful for your retail informational content strategy too. I hope this is useful when analyzing your sites rankings/traffic shifts!

Back from summer holidays, back to school, and back with our monthly product updates! We’re excited to introduce ‘Topics’—predefined keyword lists that can be used to analyze consumer demand as part of our Demand Analysis module. Additionally, you can now integrate your Google Looker Studio account with Similarweb Pro, allowing you to seamlessly incorporate Traffic & Engagement data into your reports and dashboards. We’re also tracking Google AI Overviews as a SERP feature, analyzing popular paid landing pages, offering year-over-year search data, and have added App data to Stock Intelligence. Learn more about all of these exciting features here: https://bit.ly/3Zrg7vI

Off the back of Dollar Tree's 2Q Earnings, Inès Durand, Solution Business Manager at Similarweb, provided eye-opening insights about the state of discount retail in a conversation with Schwab Network. Check out the full interview here: https://bit.ly/3XE5yUY

It seems that pet owners often purchase products for their four-legged friends from a specific website and tend to stick with it. In contrast, when it comes to banking, ordering food, or buying a pair of sneakers, consumers frequently compare prices and seek out the best deals. Audience loyalty is just one of the many metrics we provide insights into in the 2024-25 Benchmarking Report by Similarweb and HypeAuditor, covering key US industries. Performance should always be measured in the context of the broader industry and the specific metric. Digital marketing and SEO have evolved dramatically, driven by AI-powered search and Google's latest updates. Our report is designed to help you measure performance, set goals, and identify new growth opportunities. Explore the traffic and engagement breakdown to see where you're excelling, where improvements can be made, and how to stay ahead in 2025: https://bit.ly/3RLMYY5

Daily active users on iOS devices in the U.S., August 2024: Messenger: 27.70 million WhatsApp Messenger: 16.28 million Telegram Messenger: 4.022 million Which of these three popular apps is your #1 messaging preference?

We are pleased to announce the appointment of Lisa Campbell and Barak Eilam to our Board of Directors. Their extensive experience in scaling and leading successful SaaS and technology companies will further enhance Similarweb’s strategic growth and industry leadership. Lisa Campbell brings over two decades of experience in business strategy and marketing. Most recently, she served as Chief Marketing Officer at OneTrust, where she was instrumental in driving the company’s market expansion and brand recognition. Prior to OneTrust, Lisa held several senior executive roles at Autodesk, including Chief Marketing Officer and Executive Vice President of Business Strategy. Barak Eilam, the current CEO of NICE Ltd., brings a wealth of experience in executive management and business development. Under his leadership, NICE Ltd. has seen significant global expansion and innovation, particularly in the realms of customer experience and data analytics. Similarweb Co-Founder and CEO, Or Offer: "The recent additions to our Board, including Kipp Bodnar, CMO of HubSpot, reflect our commitment to investing in top-tier leadership, as part of our broader strategic efforts to become the world’s leading digital data company. I am confident that Barak, Lisa and Kipp’s insights and guidance will contribute to our ongoing success and innovation, as we continue our mission to empower businesses with unparalleled digital intelligence."

Brazil's ban on X has become one of the most intriguing stories of the past few weeks, sparking debates over law, regulation, power, politics, and free speech. There is also a clear winner: the competitor app Bluesky, which, according to Similarweb data, saw its daily active users surge to 3.4 million on August 30, while X had 6.1 million active users that day. Vote in the poll and let us know which of the following platforms you use.

Besides tracking the visibility shift before/after a Google Update, remember to track the clicks trend over time to check what's actually engaging -and likely better satisfying users' needs- to take into account in your own strategy. This can change a lot based on query intent, so I like to track the top terms for each product line for the top queries of the major terms permutations. You can use tools like Similarweb or others providing clickstream data to see their shift in clickability, besides positions: which are the sites types and the nature of the content attracting users clicks now per query patterns. How can you close this gap if your own content is not anymore? For example, we can see how the NYTimes Wirecutter reviews clicks share has increased and is the leader for the top "best jeans" queries, followed by Levi's, Reddit, and as well as a long tail of publishers. A useful report to show an online retailer the need to double down in informational content and source of topics to take into account... users prefer to engage with them! For the top "buy jeans" terms, we can see how more clicks are attracted by retailers transactional pages, however, we can also see how informational platforms such as YouTube or Reddit are also attracting non-trivial clicks, and the queries for which this is happening. Useful for your retail informational content strategy too. I hope this is useful when analyzing your sites rankings/traffic shifts!

Halloween is one of the most exciting celebrations of the year, and the rising demand for makeup products to enhance costumes highlights the holiday's growing popularity. Makeup brands aiming to get a head start on October 2024 should check out our comprehensive "Unmasking Halloween: Key Insights & Trends" guide. It is packed with insights that will help you strategically promote relevant products and capitalize on this opportunity to boost sales. Download it now for free: https://bit.ly/3Mvsuzl