tonies®

🌟 A new CXO – uniting brand, product and content for magical experiences! 🌟 tonies welcomes Ginny McCormick as its new Chief Experience Officer (CXO), effective September 2, 2024. Drawing upon two decades of industry expertise from top brands like Zappos, Hasbro and Disney, Ginny will join tonies SE’s Management Board alongside CEO Tobias Wann and CFO Jan M. and oversee the brand, product and content functions of the company. Based in the US, she will focus on advancing tonies’ transformation into a globally leading brand. 🎤 CEO Tobias Wann: “The creation of the CXO role sharpens our focus on delivering exceptional customer experiences as we scale globally. Ginny's appointment is a strategic move towards transforming tonies from a much-loved brand into a global icon. Her extensive marketing acumen and successful track record in scaling global brands, especially in the US, uniquely qualify her to spearhead this vision.” 🎤 Ginny McCormick: “I am honored and excited to join the tonies team as its first Chief Experience Officer. tonies has already captured the hearts of children and families around the world, and I look forward to contributing to its growth and success. Together, we will create magical, memorable experiences that not only entertain but also educate and inspire. I can’t wait to bring my passion for storytelling and innovation to this extraordinary company.” See all details on the announcement in the press release: https://lnkd.in/eVhpkH3c

📣 We are excited to share our H1 2024 results! 🚀 ✨ Highlights ✔️ Group revenue: Up 29.8% YoY to EUR 146.8m (Q2: +42.6%) ✔️ North America: Revenue surged 63.3% to EUR 55.2m (Q2: +85.1%) ✔️Adjusted EBITDA Margin: Improved to 2.6% (H1 2023: 1.8%) ✔️Free cash flow: Enhanced to EUR -32.0m from EUR -39.0m 🌍 Strategic Moves ✔️ Licensing deals: Multi-year contracts with Disney Consumer Products and Paramount ✔️New markets: Successful launches in Australia and New Zealand 🎤 CEO Tobias Wann says: “After my first six months as CEO, I know that at tonies we have a strong product, a strong business and a strong team. Together, we have built the largest interactive audio experience platform for children in the world. And this is still just the beginning.“ ❤️ Thank you to our team and partners for making this possible. 🎉Here’s to a successful second half of 2024! 🎉 #BusinessGrowth #FinancialSuccess #GlobalExpansion #2024Goals #tonies #ChildrensEducation #Inspiration

Today is the day tonies® is hitting retail shelves across Australia and New Zealand for the first time ever! 🐨 And to mark the occasion, our ANZ tonies team, Ulrike Becker and Emeric Langelier ; tonies CEO, Tobias Wann; founder, Patric Fassbender and MD International, Lutz Möller, celebrated the only way tonies knows how: with families! Our launch event was filled with stories, songs, dance and creativity and we also announced our collaboration with beloved Australian children’s entertainer, Emma Memma, who treated little ones to her latest tunes and her catchy brand-new release – Coconut Tree – exclusive to the Toniebox! We’re so excited to bring screen-free adventures to more little listeners down under. And with Emma Memma joining the tonies family, we’re sure kids in Australia and New Zealand, and beyond will love having Emma Memma’s songs to play whenever they want! Visit tonies.com to find a store down under with a tonies section near to you! #Toniebox #ScreenFree #ListenLearnPlay #Australia #NewZealand

🌞 Making family vacations even better! 🏖️ Families vacationing at Aldiana Clubs Ampflwang and Fuerteventura can borrow a tonies vacation package for their entire stay. Our youngest guests can experience the magic of tonies right at the resort. The packages include a Toniebox, headphones, and a selection of Tonies figurines, ensuring endless storytelling adventures and screen-free entertainment throughout the resort. ✨👨👩👧👦 Christopher Becker , Director Licensing & Partnerships at tonies, says, "Vacation is family time, and we're excited to make it even more special with tonies. From dancing and singing to bedtime stories, our Tonies add magic to every moment.” Join us in celebrating this fantastic partnership with Aldiana GmbH GmbH to make every family vacation unforgettable! 🙌 Plans are underway to expand the partnership and offer to other Aldiana Club Resorts.

🎈 What's more inspiring than learning from our little listeners directly? 🎉 Recently, we hosted a co-play session with 18 kids to discover what they do while listening to the Toniebox and which products they'd like to have around it.   In two 90-minute sessions, structured around "Listening," "Play," and "Create," we observed and interacted with our little customers, generating valuable insights for future product innovations. Many thanks to Agency Kreatives for your support! Here’s what we learned:   🧩 Interactive Stories: - Kids are eager for more engaging content: coloring, drawing, and DIY activities. - Parents appreciate interactions that are least distracting but highly engaging for kids. - Stories that include moments for movement (dancing, jumping, singing) are a hit!   📚 Learning Tonies for Older Kids: - There's strong interest in school-related content, language learning, and cultural education.   👥 Group Activities: - Opportunities for co-play in larger groups, such as birthdays and kindergartens, are highly appealing. - Parents and entire families are interested in engaging together with Tonies.   🎨 Art and Creativity: - Activities like coloring, drawing, and crafting while listening are very popular among kids.   These direct experiences and observations fuel our product innovation, ensuring that we continue to create engaging, educational, and fun products for our young listeners. Stay tuned for more exciting updates! 🌟   Do you have any other ideas on how to evolve our offering for the little ones? 

🚗 Bon voyage - but how to entertain kids on long trips? 🧳 😫 85% of parents admit to losing their patience with their kids on the road - we might have an idea for you 😉 📱 Keeping kids entertained on long road trips is a challenge for parents. 76% of parents admit that their children spend at least part of the trip in front of screens. This is despite the fact that 81% of parents would like to to see screen-free entertainment alternatives such as storyboxes for their children. 📊 These are some of the findings of a recent OpinionWay study on behalf of tonies® France, conducted between May 3 and 10, among 1001 French families. Discover more from the full study here: https://urlr.me/sDvpV 💡 Nearly 60% of parents admit that they lack ideas to keep their children occupied on long trips. We are happy to help: a Toniebox not only has up to 7 hours of battery life, but also a headphone port. 🎧

Did you know that France is home to an unparalleled treasure trove of tonies Original content? 💡 We work with the best local talent to celebrate French audio culture with a capital "C". ✨ 🙌   From writers to actors to studio partners, France's diverse creative community is part of the tonies FR talent network to create unique audio experiences for little ones. 🤝 Some of the stories from France travel the world and become global Tonies characters, such as the sustainability edutainment series "Conservation Crew" (original name "Club Ecolo").   Meet 4 key partners from our talent network in France and learn more about the shared motivation and ambition we all have in creating tonies Originals. 👇   Thanks for collaborating with us, Francoise Gillard (Comédie-Française), Sophie Caron, Marie-Sophie Lannet (France tv distribution), Bruno Danzel d'Aumont (Cyber Group Studios) and all the other Creatives out there!

We announced our Q1 results today and have started 2024 with a 20% YoY increase of group revenue to EUR 78.3 million driven by a strong Easter business. 💰 📈   We saw growth in all product categories and regions. Revenue in the strategically important North American region rose by 46.9% to EUR 27.9 million.   Our CEO Tobias Wann comments: “In 2023, we achieved remarkable milestones, marking it as a record year for our company with exponential growth and becoming profitable on an EBITDA basis. As expected, we entered 2024 with an increase of revenue in Q1 of around 20% year-over-year and growth across all product categories and regions. Our Easter business exhibited strong performance, albeit facing supply chain challenges that resulted in some selected stock outs in the first quarter. As we progress further into the year, we anticipate a notable acceleration in our growth trajectory in the second half of the year, where we generate the majority of our revenue. The strategic initiatives implemented in the first quarter will play a crucial role to achieve our guided target of a growth rate of more than 33% in 2024. One such initiative is the launch of Clever Tonies, a new product category designed to engage older children with educational entertainment content.”

We’ve heard it before: too much screen time can have a negative impact on children in a variety of ways. tonies® USA President Christoph Frehsee joins the cast of The View this week to share the benefits of the #Toniebox for parents and children alike to help reduce screen time in a fun, and imaginative way! Catch the segment on national television at 11am EST today: https://lnkd.in/gMrUMu4W

💫 From day 1, our mission here at tonies has been simple: help reduce screen time for kids while also providing an interactive and imaginative experience that parents can feel good about. 👍 Today.com put together a thoughtful list of toys any toddler is sure to love, and guess what? They’re all #screenfree 😉 We are thrilled the #Toniebox is mentioned alongside so many fun options for preschoolers, check it out: https://lnkd.in/gTs2z_VK