tonies®

🐾🌿 Introducing a wonderful collaboration to foster understanding and appreciation for our beautiful planet! We are excited to share our newest stories with you – and they have a special effect. We have teamed up with BeeWild, a conversation project that helps protect land for bees in the DACH region. Together, we have developed four exciting stories that will transport children aged three to five straight into the nature – and help them learn about biodiversity and the importance of environmental protection, in a fun, playful and engaging way. Explore the environments of Hilda the humming bee, and hedgehog Kasimir or accompany the adventures of field hamster Leopold or Isidor the hoopoe. Narrated by BeeWild ambassadors such as Sebastian Vettel, these tales are free to download in German via the mytonies app, and they made for the Toniebox. Join us in fostering a love for the environment in the hearts of our children! 🌍💚 #EcoEducation #Biodiversity #ChildrensStories

🎉 Exciting news from tonies® UK! 🎉 Our Sounds like childhood campaign is in full swing, with outdoor advertising across London, Birmingham & the surrounding counties! 🚀 Celebrating Tonie characters our little listeners love, the adverts highlight the joy that the Toniebox brings throughout childhood, all while promoting the fantastic screen-free benefits. 📚🎶 Keep your eyes peeled as you move through the city. 💫👀 #SoundsLikeChildhood #Toniebox #ScreensDownVolumeUp #ScreenFree #ChildhoodJoy #ToniesUK

📺The story of our tonies founders on TV 📣 ✨More than 10 years ago, Patric Fassbender and Marcus Stahl founded tonies and created a new product category. The journey they started has led us to where we are today – enriching the lives of children in over 100 countries with music, stories and educational content and giving children a way to experience storytelling on their own – screen-free in a digital age. 📹 German broadcaster ZDF has captured our founding story: accompanying Patric and Marcus, the documentary looks at the initial challenges of bringing the prototypes to market and key moments on the way to building the world's largest interactive audio platform for children. Patric and Marcus also share some recent developments and what they are doing since they have left their roles leading tonies as founders. They continue to remain close to the company, e.g. joining Tobias Wann at our recent launch in Australia and New Zealand. Beyond that, both are active as business angels and continuing to help shape the future of children’s education with the learning toy of Tuktoro® by a2zebra. It’s always good to see new developments in this important space. If you want to learn more about our founders and tonies’ founding story: you can find the link to the feature in the first comment.

🌟 A new CXO – uniting brand, product and content for magical experiences! 🌟 tonies welcomes Ginny McCormick as its new Chief Experience Officer (CXO), effective September 2, 2024. Drawing upon two decades of industry expertise from top brands like Zappos, Hasbro and Disney, Ginny will join tonies SE’s Management Board alongside CEO Tobias Wann and CFO Jan M. and oversee the brand, product and content functions of the company. Based in the US, she will focus on advancing tonies’ transformation into a globally leading brand. 🎤 CEO Tobias Wann: “The creation of the CXO role sharpens our focus on delivering exceptional customer experiences as we scale globally. Ginny's appointment is a strategic move towards transforming tonies from a much-loved brand into a global icon. Her extensive marketing acumen and successful track record in scaling global brands, especially in the US, uniquely qualify her to spearhead this vision.” 🎤 Ginny McCormick: “I am honored and excited to join the tonies team as its first Chief Experience Officer. tonies has already captured the hearts of children and families around the world, and I look forward to contributing to its growth and success. Together, we will create magical, memorable experiences that not only entertain but also educate and inspire. I can’t wait to bring my passion for storytelling and innovation to this extraordinary company.” See all details on the announcement in the press release: https://lnkd.in/eVhpkH3c

📣 We are excited to share our H1 2024 results! 🚀 ✨ Highlights ✔️ Group revenue: Up 29.8% YoY to EUR 146.8m (Q2: +42.6%) ✔️ North America: Revenue surged 63.3% to EUR 55.2m (Q2: +85.1%) ✔️Adjusted EBITDA Margin: Improved to 2.6% (H1 2023: 1.8%) ✔️Free cash flow: Enhanced to EUR -32.0m from EUR -39.0m 🌍 Strategic Moves ✔️ Licensing deals: Multi-year contracts with Disney Consumer Products and Paramount ✔️New markets: Successful launches in Australia and New Zealand 🎤 CEO Tobias Wann says: “After my first six months as CEO, I know that at tonies we have a strong product, a strong business and a strong team. Together, we have built the largest interactive audio experience platform for children in the world. And this is still just the beginning.“ ❤️ Thank you to our team and partners for making this possible. 🎉Here’s to a successful second half of 2024! 🎉 #BusinessGrowth #FinancialSuccess #GlobalExpansion #2024Goals #tonies #ChildrensEducation #Inspiration

Today is the day tonies® is hitting retail shelves across Australia and New Zealand for the first time ever! 🐨 And to mark the occasion, our ANZ tonies team, Ulrike Becker and Emeric Langelier ; tonies CEO, Tobias Wann; founder, Patric Fassbender and MD International, Lutz Möller, celebrated the only way tonies knows how: with families! Our launch event was filled with stories, songs, dance and creativity and we also announced our collaboration with beloved Australian children’s entertainer, Emma Memma, who treated little ones to her latest tunes and her catchy brand-new release – Coconut Tree – exclusive to the Toniebox! We’re so excited to bring screen-free adventures to more little listeners down under. And with Emma Memma joining the tonies family, we’re sure kids in Australia and New Zealand, and beyond will love having Emma Memma’s songs to play whenever they want! Visit tonies.com to find a store down under with a tonies section near to you! #Toniebox #ScreenFree #ListenLearnPlay #Australia #NewZealand

🌞 Making family vacations even better! 🏖️ Families vacationing at Aldiana Clubs Ampflwang and Fuerteventura can borrow a tonies vacation package for their entire stay. Our youngest guests can experience the magic of tonies right at the resort. The packages include a Toniebox, headphones, and a selection of Tonies figurines, ensuring endless storytelling adventures and screen-free entertainment throughout the resort. ✨👨👩👧👦 Christopher Becker , Director Licensing & Partnerships at tonies, says, "Vacation is family time, and we're excited to make it even more special with tonies. From dancing and singing to bedtime stories, our Tonies add magic to every moment.” Join us in celebrating this fantastic partnership with Aldiana GmbH GmbH to make every family vacation unforgettable! 🙌 Plans are underway to expand the partnership and offer to other Aldiana Club Resorts.

🎈 What's more inspiring than learning from our little listeners directly? 🎉 Recently, we hosted a co-play session with 18 kids to discover what they do while listening to the Toniebox and which products they'd like to have around it.   In two 90-minute sessions, structured around "Listening," "Play," and "Create," we observed and interacted with our little customers, generating valuable insights for future product innovations. Many thanks to Agency Kreatives for your support! Here’s what we learned:   🧩 Interactive Stories: - Kids are eager for more engaging content: coloring, drawing, and DIY activities. - Parents appreciate interactions that are least distracting but highly engaging for kids. - Stories that include moments for movement (dancing, jumping, singing) are a hit!   📚 Learning Tonies for Older Kids: - There's strong interest in school-related content, language learning, and cultural education.   👥 Group Activities: - Opportunities for co-play in larger groups, such as birthdays and kindergartens, are highly appealing. - Parents and entire families are interested in engaging together with Tonies.   🎨 Art and Creativity: - Activities like coloring, drawing, and crafting while listening are very popular among kids.   These direct experiences and observations fuel our product innovation, ensuring that we continue to create engaging, educational, and fun products for our young listeners. Stay tuned for more exciting updates! 🌟   Do you have any other ideas on how to evolve our offering for the little ones? 

🚗 Bon voyage - but how to entertain kids on long trips? 🧳 😫 85% of parents admit to losing their patience with their kids on the road - we might have an idea for you 😉 📱 Keeping kids entertained on long road trips is a challenge for parents. 76% of parents admit that their children spend at least part of the trip in front of screens. This is despite the fact that 81% of parents would like to to see screen-free entertainment alternatives such as storyboxes for their children. 📊 These are some of the findings of a recent OpinionWay study on behalf of tonies® France, conducted between May 3 and 10, among 1001 French families. Discover more from the full study here: https://urlr.me/sDvpV 💡 Nearly 60% of parents admit that they lack ideas to keep their children occupied on long trips. We are happy to help: a Toniebox not only has up to 7 hours of battery life, but also a headphone port. 🎧

Did you know that France is home to an unparalleled treasure trove of tonies Original content? 💡 We work with the best local talent to celebrate French audio culture with a capital "C". ✨ 🙌   From writers to actors to studio partners, France's diverse creative community is part of the tonies FR talent network to create unique audio experiences for little ones. 🤝 Some of the stories from France travel the world and become global Tonies characters, such as the sustainability edutainment series "Conservation Crew" (original name "Club Ecolo").   Meet 4 key partners from our talent network in France and learn more about the shared motivation and ambition we all have in creating tonies Originals. 👇   Thanks for collaborating with us, Francoise Gillard (Comédie-Française), Sophie Caron, Marie-Sophie Lannet (France tv distribution), Bruno Danzel d'Aumont (Cyber Group Studios) and all the other Creatives out there!