Virtual Minds

Imagine reaching your audience on over 700 dynamic cinema foyer screens across Switzerland - all seamlessly bookable via programmatic! 📽️🍿 It's more than just visibility; it's a unique opportunity to connect with cinema-goers at one of the most influential touchpoints in the leisure sector, made possible by Weischer.Cinema Schweiz's partnership with One Tech Group GmbH, and thanks to powerful demand side platforms like our Active Agent DSP, brands can connect with audiences at one of the most prominent touchpoints with ease and flexibility. Click here for more information 👉 https://lnkd.in/eTkQvhxK

Adapt, optimise, thrive: How ProSiebenSat.1 PULS4 transformed campaign performance with IYP🚀 Even though the third-party cookies will continue on, the need for sophisticated, data-driven campaign optimisation is more urgent than ever. Recognising this shift, our team created the Integrated Yield Platform (IYP) some time ago - a dynamic solution that unifies I/O and programmatic campaigns to deliver exceptional flexibility and results. With IYP, we've introduced features that are perfect for today's advertising needs: 🌐 Server-to-Server (S2S) connectivity - enabling smooth, direct integrations 📈Advanced Yield Optimisation Class (AYOC) - unlocking powerful performance improvements In a joint case between ProSiebenSat.1 PULS 4 GmbH and Virtual Minds, the publisher's marketing was significantly optimised through the use of the Integrated Yield Platform. In particular, the activation of AYOC in March 2023, which implements cent-precise and granular targeting and takes into account SSP demand, led to a significant improvement in monetisation through the SSP Yieldlab connected via S2S: Read more about IYP and its features and the case here 👇 https://lnkd.in/eA89ubSH

Joyn-ing Seven.One at the Apéro-tour🥂 Over the past two weeks, Seven.One Entertainment Group has hosted its annual series of events across Germany, bringing together advertisers and media agencies to share insights and ideas. 🚗From Hamburg through Frankfurt to Munich and Berlin to Düsseldorf, they outlined their strategic focus for the coming year, highlighting their innovative "Super Streamer" strategy with Joyn at its heart. We had the pleasure of attending some of these inspiring evenings, represented by Michael Schöning, Nicole Achtert, Adrian Beck, Richard M. Salomon and Michael Schleusner, our team took part in inspiring discussions, networking opportunities and exciting presentations. Many thanks to Seven.One for the invitation - and to all the brilliant minds we connected with. We can't wait to see how Joyn's strategy unfolds in the coming months! 💡✨

🌍 Collaboration over Competition in Austrian broadcasting! 📺 For broadcasters, decades of rivalry can often stand in the way of innovation and collaboration, but Austria is proving that unity has powerful advantages. Earlier this year, a coalition of Austrian TV companies launched 𝗧𝗩-𝗟𝗢𝗔𝗗 - an initiative that’s redefining linear TV advertising by blending real-time audience measurement with digital delivery of ads. This groundbreaking approach allows for real-time optimization, but here’s the real game-changer: rather than racing to develop it individually, ATV Privat TV GmbH & Co KG, IP Österreich GmbH (RTL Deutschland), ORF , ORF-Enterprise, Goldbach Austria GmbH, ServusTV, and ProSiebenSat.1 PULS 4 GmbH joined forces to make it happen together. By embracing a single, market-aligned solution, they’re setting a powerful example of how industry-wide cooperation can lead to greater scale, efficiency, and impact. 📈 Curious about how they did it? Check out our colleagues at VideoWeek for more on how Austrian broadcasters are uniting for programmatic linear TV 👉 https://lnkd.in/e7qhac5j

Broadcasters face many overlapping challenges says Thomas Peruzzi, spokesperson for the management board of Virtual Minds. But nonetheless the future is bright for TV sales houses, as they're increasingly adapting to market changes and working together to strengthen their market position. In this interview, Peruzzi, lays out the challenges facing broadcasters, and the moves they're making to meet those challenges. Filmed at TV Rise 2024 in San Sebastian.

💫Honoring Austria's Digital Best at iab webAD Gala 2024 On October 22nd, Austria's digital elite took centre stage at the IAB 𝘄𝗲𝗯𝗔𝗗 𝗚𝗮𝗹𝗮 𝟮𝟬𝟮𝟰 in Vienna's Expedithalle. It was an incredible evening of innovation, inspiration and celebration! 🎉 Our VP Account Management Marc Krückemeier had the privilege of presenting the award 🏆 for Best Publisher Solution, which went to ORF-Enterprise for their ORF.at Contextual Intelligence - a tool that highlights the quality of contextual targeting. It was a sensational evening with inspiring conversations and a great atmosphere, as well as exciting winners in numerous categories, all of whom we congratulate for their hard work and well-deserved awards!🎊A big thank you also to iab for the invitation and this great evening.

The advertising landscape is undergoing a digital revolution, but what does this mean for the future of linear TV? In our latest video, industry experts Dirk von Borstel and Marius Leichte take a deep dive into the changing TV landscape and explore the surprising role that linear TV can still play in a digital world. 📽️ Ready to discover how TV is evolving? Watch the clip now and join us on this exciting journey into the future of television.

🎯 Reaching Gen Z through Programmatic TV: A comdirect success Story In a world where flexibility and precision are key, comdirect – eine Marke der Commerzbank AG took a bold step by leveraging linear TV with the ProSiebenSat.1 broadcasting group to target the young, digital-savvy Gen Z audience. The game-changer? Programmatic TV. 📺 Through precise demographic targeting and real-time campaign management, the agency Deep Media Technologies GmbH seamlessly delivered the campaign using our Active Agent DSP in combination with the Virtual Minds Media Manager. This allowed comdirect to stay agile and adapt its media and communication strategy dynamically to shifting market trends. 🎤 What were the goals? What did the campaign achieve? Verena Geissbigler, Head of Digital Marketing at Commerzbank AG, shares the insights in an exclusive interview with Seven.One Entertainment Group, which you can check out here 👉🏼https://lnkd.in/eHFp-nn7

🌟Exciting evening at the ORF Program Presentation 2025 & ORF AWARDS! 🌟 On Tuesday, Dirk von Borstel had the pleasure of representing Virtual Minds at the ORF Programme Presentation 2025 and the ORF AWARDS ceremony, hosted at the ORF Media Campus in Vienna.📍 The theme of the evening, "The Future is ON", not only perfectly captured the spirit of innovation and forward thinking in the media landscape, but is also the slogan for a large number of new programme projects that ORF intends to present on TV, radio and online in the new programme year. A big thank you to ORF for the warm invitation and the inspiring conversations with all of you. Congratulations to all the award winners 🏆 your achievements are setting the stage for what’s to come!

🚀𝗦𝘁𝗮𝗿𝘀𝗵𝗶𝗽𝘀 𝘄𝗲𝗿𝗲 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗳𝗹𝘆... 𝗮𝗻𝗱 𝘀𝗼 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱! We're expanding our overall programmatic inventory portfolio with a game-changing addition! In partnership with Trade4Sports, we're now offering advertising on digital screens in and around stadiums and entertainment venues. 🏟️✨ And we've already started with a bang: L'Oréal was the first to use this innovative channel to promote its Lash Sensational Firework Mascara during Nicki Minaj's 🎤 concerts in Cologne and Berlin, showing its ads both inside and outside the Uber Arena. This partnership is a big win for brands looking to make an impact in high-energy, crowded environments. Read more about the L'Oreal pilot and the new portfolio in the press release 👉 https://lnkd.in/eqVj3ipr