Virtual Minds’ Post

📺 The traditional battle between Linear TV (LTV) and Connected TV (CTV) is over. Consumers have made their choice: they want both. Now it’s time for brands to catch up. Is your strategy ready? 👉 Swipe through to discover how Germany’s media habits are reshaping what TV means for advertisers—and why embracing all formats on the big screen is the way forward.

‘’Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.’’ Head of Broadcast Gregor Chalmers’s highlights that while spot attribution enables measuring the immediate impact of TV ads, it provides a narrow view and shares why brands should take a more holistic approach that accounts for TV's broader, long-term brand-building power. Catch up on the full article via The Media Leader... https://lnkd.in/dHNjJfA3 #AVPlanning #Mediaagency #Staysmart

Linear TV being at a crossroads yet there is still so much value to viewers in live linear TV. Also, TV should have Live shows, Relative Live News, Live events or Sports, and by producing content that adapt addressable TV advertising, the value of the networks will continue to increase.

At the VideoWeek Roadmap event, Marius Leichte offered some compelling insights 🔎into the role of linear TV in today's media landscape. With the rise of digital video and CTV, many wonder if traditional TV 📺still has a place. Marius has the answer. It absolutely does and here's why:

Ready to get the full picture on #AdvancedTV? In this short video, Shannon Fazendin, Director, Advanced TV Solutions at Epsilon, explains why it’s an efficient and effective advertising channel. https://lnkd.in/gCEAwYRe Watch to learn: 📺 What exactly is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? ❓ What is the difference between #OTT, #ConnectedTV and #AddressableTV? 📈 Does it really drive results?

Emily Bromley and a panel of industry experts will dive deep into the evolving world of Connected TV (CTV), exploring the migration of linear ad-sales, FAST, Advertising-based Video On Demand, and the rise of super-aggregators. Discover the exciting opportunities and challenges shaping the future of TV! Learn more here: https://bit.ly/4cPMZkZ #NYCTVWEEK

YouTube viewing continues to rise, with the platform now making up 10.4% of all TV viewing in the US. That also means it's an increasingly relevant consideration for marketers. Full story: https://lnkd.in/gGMcy8W2

Discover actionable insights and expert tips that will transform your approach to TV advertising. Click the link here to watch the full recording: https://bit.ly/4bb27Zw ‼️ #webinar #rockerbox #professionaldevelopment #industryinsights #directavenue

So excited to relaunch our Real Deal video series! 📹 Many thanks to Shannon Fazendin who is a total pro 🌟 , and makes it easy for brands to understand why #AdvancedTV is such an efficient and effective advertising channel. https://lnkd.in/gCEAwYRe Watch to learn: 📺 What exactly is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? ❓ What is the difference between #OTT, #ConnectedTV and #AddressableTV? 📈 Does it really drive results?

Join us for a webinar that challenges the notion that "linear TV is dead" and takes an evidence-based look at the evolving landscape of television advertising. You’ll learn: 📊 What the data says about linear and Connected TV effectiveness 📺 How consumers and marketers are thinking about the blurring lines between different forms of TV ⭐ Why adopting an all-inclusive approach to TV will set your campaigns up for success Register now 👉 https://loom.ly/dgOBmZM #MakeitWARC #MarketingEffectiveness