🟩 GREEN CARD or RED CARD? 🟥
🟩 weeztR brandishes its green card for Mustela: the brand that gives up sales to be more sustainable 🟩
After its participation in the Corporate Climate Convention, has taken bold decisions to make its business model more sustainable. 💡🌱
Part of Laboratoires Expanscience, Mustela offers products for the family's skin, especially that of babies. 👶 In 2021, the brand has taken a major decision: it is giving itself six years, until 2027, to stop marketing disposable wipes. “This huge single-use waste clogs drains and generates microparticles in oceans and ecosystems,” reminds Marguerite Laborde. 🌊🌿
The end of disposable wipes sales: a loss of revenue? 💸
A daunting challenge given that these sales account for 20% of Mustela's sales in France (and 2% worldwide). This renunciation will take place in several stages, with a transition to compostable or reusable alternatives, before the total end of disposable wipes sales in 2027. 🔄♻️
But will Mustela really lose a fifth of its sales?
Between now and the end of sales, they hope to offset this turnover by creating value elsewhere. The brand will develop new offers, particularly around products for the whole family. 👪 With this initiative, Mustela is anticipating regulatory developments, such as the Agec law, which calls for the end of single-use products by 2040. 📅
This decision is part of a broader dynamic, as Mustela wishes to evolve its model towards a regenerative company, which is a structure that creates positive impacts on society and ecosystems. 🌿💚
👏Congratulations to Mustela for its commitment to a more sustainable future. 🌿
#Sustainability #SustainableDevelopment #Environment #Mustela #Innovation #CompaniesForTheClimate #Ecology #RegenerativeCompany
📸 Mustela
