Zalando Marketing Services

MFW Day-to-Night Experience: During Milan Fashion Week, we partnered with 5 influencers from different countries to unveil the Michael Kors FW24 collection. The talents showcased the collection’s versatility through their unique styles, seamlessly transitioning looks from day to night. The experience culminated in an intimate dinner, where the talents gathered to celebrate the collection in an exclusive setting. Check out the campaign live on Zalando now: https://lnkd.in/eaekNHZ2 A big thank you to the MK team: Clarissa Francis, Jade Gillett, & Hannah Smith Huge congrats to everyone involved: Zalando: Annie Ade-Ajayi, Jayd Claire Mukheibir, Anna Giannopoulos, Karin Ohl, & Yesha Shah ZMS Partner Management: Adilah Redzuan & Alexandra Mueller ZMS Media Activation: Annetta Bonanno & Grazielle Guirit Pilotin ZMS Creative: Silvia Perrotti & Clara Petriccione ZMS Creative Influencer Activation: Jiayi Song & Paola De Matteis #ZMScampaign #michaelkors #MKPartner 

We're wrapping up an incredible summer of sports in Paris! In partnership with Nike, we brought our biggest livestream yet to life – Live On Air. This high-energy, action-packed show blends the best of sports and lifestyle, designed to inspire and engage our DACH community. Catch Parisian creator Amine as he takes us on a stylish Parisian Wardrobe Tour, featuring the iconic Nike Cortez. Don’t miss out on this blend of fashion, sports, and culture! 📺 Watch the full live stream recording and step into Paris with us:  https://lnkd.in/eKxtva3h Thanks to the whole team: Nike: Tracy Poitras, Simone Tosarini, GIL GRUBER, & Margareta Citra Kusumadewi Senior Creative Project Manager: Madeleine Townsend-Clark Head of Business Development CXP: Ludmila Dao-Ngoc Producing: Katie Simpson & Zoe Duffy Casting: Jeanette Schneider Creative Director: Vivian Schwab Art Director: Mondell Williams Art Director / Copywriter: Marit L. Copywriting: Christine Kakaire & Kathryn O'Regan SPM & Category: Virginia Vanni, Clara Rocha, & Martin Luesse Partner Management: Varsenik Mirzoyan, Jack Haslam, Marie-Anne VERNON, Dima Khatib, Elena Crozzoletti, Jade An, & Mathieu Tourneur ZMS Media: Prathmesh Vashisth & Jean Pierre Abou Antoun Operations Mgmt & Excellence: Irva Cuko Sr. Strategic Development Manager: Yaru Chen Paris Director: Julia B. Show Production and Direction: Eben Olivier, Bradley Davis, Carlos Barrajon, & Claus Schulte Stylist: Oguz Emre Arabaci Senior Graphic Designer: Malte Knittel Senior Art Director: Kate Yeung Lead AI & Creative Post Production: Shiva Dehghanpour Senior Video Editor: Adam Shean CGI Artist: Thomas Spieler Customer Care: Eike von Mirbach & Marta Stroisz Digitech: Neil Adam, Konstantinos Fassas, & Olivia Solodko #ZMScampaign #Nike #Paris #LiveOnAir #SportsLifestyle #DACH #PersonalBest

Cooking with Coach! Check out our take on a nostalgic cooking show - but with a stylish twist and plenty of laughs. Together with Coach, we’ve created immersive, color-inspired worlds to showcase our exclusive Tabby collection. Our talent, Gabbriette, steps into the spotlight, serving up simple recipes with the finesse and flair of a pro chef. Get a taste of Tabby here: https://lnkd.in/gnNvCATd Many thanks to the Coach team for the amazing collaboration! Charlotte Pasamar, Phoebe Parker, Rochelle Austin, & Macy Barnett. Shout out to all the colleagues involved: Creative Strategy: Stefanie Dorfer Creative Lead: Meredith Braden Bucher Art Director & Script: Katy Peck  Creative Producer: Anna Sutherland  Creative Copywriter: Christine Kakaire Design: Rebecca Roth & Malte Knittel Retouch: Pau C. Casting: Julia Valeska Nische Landing Page: Ben Rien ZMS Creative Project Management: Laura Rimondo & Selin Kalyoncu Partner Management: Nicole Chiriatti, Mark Rutten, & Angela Lin Media: Eva Dubakina Category: Nichole Strydom, Cameron Edwards, Jenni Varjoranta, & Alessandro Gerlini #ZMScampaign

Whether it comes to fashion, food, or friendship, everything's better when it’s shared! We partnered with UGG to imagine a new take on their iconic styles and we’re cooking up some fresh new looks with our boldest pairings. Team up with your bestie and grab a slice of life together. Check out the Delicious Duos campaign live on Zalando now! https://lnkd.in/eQHzGbVP Huge thank you to the UGG team for the amazing collaboration: Marlene Kruschina & Kerri Newman-Atmatzidis And congratulations to all colleagues involved! Marketing Partner Consultancy: Nikol Kopeć Creative Project Management: Barbara T.   Creative: Jasmin Khalilzadegan and Meredith Braden Bucher  Production: Laura Howes Copy: Nassim Turki and Christine Kakaire Design: Malte Christian Knittel and Alina Bergmann Media AdOps: Kyle Delzin #UGG #ugglife #uggineurope 

Exciting news! We teamed up with The Business of Fashion to showcase the Zalando Partner Marketing Awards 2024 and highlight the strategies that made this year's campaigns exceptional! 📰✨ The article explores how we are helping brands achieve their strategic goals through retail media excellence. It was an honor to showcase how brands like Lacoste , Ralph Lauren, and Blend (meinemarkenmode.de) use our marketing services to connect with consumers and elevate their marketing strategies. Check out the full article and dive into what made this year’s awards such a success! https://lnkd.in/ek_En4WS #ZMSPartnerAwards #RetailMedia #BusinessOfFashion #MarketingExcellence

Curious about how Brooks approaches customer-centric marketing on Zalando? We’ve got you covered! Today on our podcast, Inside Fashion Marketing, Andreas Antrup chats with Jamie Bacon, Marketplace Director at Brooks, to discover how Brooks Running has been working with us to gather insights into their audience and approach their marketing strategy in a more holistic, full-funnel manner. Check out the full podcast here: https://lnkd.in/eWmgpBUV #ZMSinsidefashionmarketing #ZMSpodcast #B2Bpodcast #Sportsmarketing

Seeing a shoe is one thing, but lacing up and taking it for a run is a whole different experience. We teamed up with Nike to create an immersive running event in Paris, giving customers the chance to put the new Nike Pegasus Blueprint 41 to the test. The event, “Samedi Électrique,” was full of energy and excitement! Guests enjoyed everything from boxing and yoga classes to customising their own Nike x Zalando scarves and even adding tooth gems. The night ended on a high note with a live set from local DJ Dre Tala. This unforgettable evening was all part of our summer of sports celebration with Nike. Huge thank you to the Nike team! Tracy Poitras, Simone Tosarini, GIL GRUBER, Margareta Citra Kusumadewi And to all colleagues involved: ZMS Creative Project Management: Katie Chivers, Laura Schnellnberger, Lisa Grosch Creative Strategy: Stef Dorfer Producers: Antonia Hobel Product Curation: Chiara Sciurba, Sofia Borra Partner Management: Varsenik Mirzoyan, Jack Haslam, Marie-Anne VERNON, Dima Khatib, Elena Crozzoletti, Jade An, Alexander Theriault, Mathieu Tourneur Media: Jean Pierre Abou Antoun SPM & Category: Virginia Vanni, Clara Rocha, Martin Luesse Integrated Proposition Marketing: Joey Bernier, Xavier Daillencourt Commercial Development: Agata Wachowiak, Julia V., Azzurra Maria Barausse Zalando Beauty: Lisa Reidman, Virginie Duigou  Zalando France: Ingrid Sikotty Njanga, Victoria Dupré Zalando Global Social: Mario Watzinger, Sytske Donselaar Highsnobiety: Suzanne de Held, Lola Porto, Danijel Vukoja, Hessel Hemstra  Event agency: Seen Studios | B Corp Certified #summerofsports 

A huge round of applause to the winners of the Zalando Partner Marketing Awards 2024! 🏆 The awards were designed to spotlight the incredible achievements of our partners over the past year, and we couldn’t have been more impressed by the creativity, innovation, and impact of the campaigns we collaborated on in 2023. This year's winners really took it to the next level! Congratulations Lacoste, Polo Ralph Lauren®, & Blend/ meinemarkenmode.de! We're proud to celebrate these amazing success stories and can’t wait to see the incredible things we’ll achieve together in the future! A special thank you to our jury members: Matthias Haase, Joanna Rogers, Nichole Strydom, Ramilya Krawinkel, and Sara Spännar, as well as our fantastic host, Heike Lari. And, of course, a huge thank you to everyone who participated in making this year’s awards such a success. Let’s continue pushing boundaries and building the future of fashion and e-commerce, together! Onward to 2025! 🚀 #MarketingAwards #ZalandoPartnerDay24

Have you ever asked yourself, what does the future of retail media look like? Sema Saglik Head of Solutions at Zalando Marketing Services joined the recent Next-Gen Retail Media panel by German Federal Association of the Digital Economy (BVDW e.V.) to discuss just that! Join the conversation on rising trends in the market, strategies, and predictions. The video is now available in German on the DMEXCO - Digital Marketing Expo & Conference website via the link below (login required). A special thank you to the BVDW e.V., our moderator Moritz Hoffmann and fellow panelists Tatjana Zeitel, André G. Krell, and Björn Wolak! https://lnkd.in/eTRaq8Bd

Earlier this year, we shared our bold vision to become the leading ecosystem for fashion and lifestyle in Europe. And today, we took a major step forward with the launch of Zalando Partner, unifying our services for a seamless partner experience. So, what does this mean for Zalando Marketing Services? We’re evolving into Zalando Partner Marketing Services — but while our name changes, our vision remains as strong as ever! Our mission? To drive sustainable growth by connecting our partners to the new generation of e-commerce shoppers through cutting-edge, data-driven marketing solutions. Check out our brand-new website here: https://lnkd.in/e-YDDwEW We're excited to step into this new era of customer-centric marketing together, creating innovative solutions that take your brand to new heights! #ZalandoPartner #MarketingServices #CustomerCentric