Zalando Marketing Services

It’s not Easter yet, but we’ve got an Easter egg for you—and Bad Bunny is delivering it in style. 🐰🎁 An icon, reimagined. The most legendary Calvin Klein underwear pieces, now upgraded with the smooth, seamless Infinity Bond waistband—an innovation that feels as good as it looks. Bad Bunny turns up the heat, redefining confidence in signature Calvins. Have a look at the icon in the icons on Zalando: https://lnkd.in/ehApqNia Many thanks to the Calvin Klein team for the amazing collaboration: Melvin MacCarthy, Sophie Beinlich, Lena Jonkmanns, Dunja Reinhardt, Jasmin Bolouri, & David Ankrah Props to all colleagues involved: Media: Ahmad El Jack & Siddhant Sharma Creative AMs: Barbara T., Alisa Zhubrzhytska, & Nyenye Munyati Partner Management: Elena Piasta, Prerna Lahiri, Ediana Ramirez, Kristjana M., Heike Lari, & Victoria Stern SPM & Category Management: Nichole Strydom, Philippe Modeß, Dennis Bos, & Sarah Kreutztraeger Commercial Development: Julia V. #ZMScampaign #CalvinKlein

And just like that, the 3rd edition of our #ZMSKnowledgeFestival took place. 👏 The Knowledge Festival brings together minds from the worlds of culture, branding, and performance, designed to challenge ideas, spark conversations, and fast-forward our thinking on cultural trends, branding, performance, and the evolving customer experience. ⏩ This time, we were joined by 1️⃣ Kian Bakhtiari from The People, who gave us a glimpse into the future of culture 2️⃣ Tashan Nicholas, ICF ACC from magic numbers, who explored the interplay between brand, performance, and the 'third thing' that binds them 3️⃣ our own Zalando experts, Jose Campillo, Moritz Kettler, and Sara Spännar, bringing unique perspectives on how we can drive growth for brands and deliver value to consumers A huge thank you to our organisers Heike Lari, Tina Fritzsche, Anna Stewart Kenkel, Sindhu Soman John, and Sandra Resch for bringing this event to life and expanding the knowledge once again! 🧡

One more week to go and you can hear Heike Lari speak at this year's d3con in our session, "The new era of retail media: creating value beyond performance." Where: CinemaxX, Hamburg Dammtor - STAGE II When: March 12, 10AM Our session will cover how, in 2025, #retailmedia has become the unstoppable engine behind customer-centric marketing and how the right choices define success—brands can either follow or lead. Join us as we unveil case studies on how partners achieved success through full-funnel strategies and data-driven marketing. Learn more here: https://lnkd.in/e4_VPzSe #d3con

Spring is almost here and sunny days are on the horizon! At ZMS, we're proud to unveil our first-ever creative collaboration with Michael Kors, their SS25 campaign – Destination: Beyond. Join influencers Lara and Linda as they hit the open road in Greece, embracing unplanned adventures and capturing every raw, exciting moment. Featuring the MK Spring/Summer 2025 collection, this campaign is all about effortless chic and the thrill of exploration. Where does the unbeaten path lead? Two friends on a road trip—no plan, plenty of style. Have a look here: https://lnkd.in/e2sYznzQ Huge thanks to the Michael Kors team for the amazing collaboration and trust: Clarissa Francis, Jade Gillett, & Claudia Ellerker Props to all colleagues involved: Zalando: Jayd Claire Mukheibir, Anna Giannopoulos, Karin Ohl, & Annie Ade-Ajayi Creative: Silvia Perrotti & Clara Petriccione Partner Management: Adilah Redzuan & Alexandra Mueller Media Activation: Salim Bou Samra & Hazem Ibrahim Zanaty Commercial Development : Julia V. Zalando Studios: Eli Zawertailo, Anna Sutherland, Margo Maró, Paulina Henrich-Bandis, Damiano Baccile, Kate Yeung, Thorsten Grimm, Carlos Rodriguez, Cheyenne Rezazadeh, Natasha Polianichko, & Alina Hoyne #ZMScampaign #MichaelKors #DestinationBeyond

Last week, we had the incredible honour of hosting Europe's first-ever Women in Retail Media Collective event! 🧡 We welcomed inspiring women from the retail media industry to our Zalando office for a morning of connection, conversation, and breathtaking views from the 22nd floor—where Berlin stretched out beneath us with the sun as the paid actor of the day. The highlight? A powerful panel discussion featuring Heike Lari, Director Partner Marketing & Consultancy at ZMS, and Emma Helsloot, Co-founder of WRMC. Together, they tackled industry challenges, the need for stronger female representation, and personal career milestones that shaped their journeys. A truly unforgettable start to an important movement! ✨ #WomeninRetailMedia #RetailMedia

Just in time for Valentine's Day 💞 Old Hollywood glamour meets new romantic in a capsule collection that celebrates the love of music and the art of timeless style. Co-created with Ariana Grande and SWAROVSKI Global Creative Director Giovanna Engelbert, each piece of the Ariana Grande x Swarovski Capsule Collection Jewelry exudes modern elegance and joyful self-expression. From shimmering earrings to necklaces adorned with Swarovski Crystal Pearls, this capsule collection combines spellbinding savoir-faire with contemporary cool. Find your Valentine's jewellery here: https://lnkd.in/eXr4N7VZ Many thanks to the Swarovski team for the amazing collaboration: Vittoria Di Stefano, Badyr Alfredo Gonzalez Re, and Emanuela Piccoli Props to all colleagues involved: Nicole Chiriatti, Eva Dubakina, Jenni Varjoranta, and Alessandro Gerlini #ZMScampaign #ValentinesDay

We’re thrilled to welcome the Women in Retail Media Collective to our office for an exclusive "Berlin Breakfast"! ☕🥐 This in-house event is all about connection, collaboration, and conversation. It will bring together inspiring women in #retailmedia for a morning of networking, insights, and shared experiences. 🎤 Panel Spotlight: We’re honoured to have Heike Lari share her leadership journey in retail media at Zalando, offering valuable perspectives on the industry's future. Where: Zalando BHW When: February 19, 8:30-10:30AM Who: Members of the WRM Collective Register here: https://lnkd.in/e9k6rEPZ Stay tuned for more details—this is just the beginning! #Zalando #WomenInRetailMedia #BerlinBreakfast #RetailMedia #Networking

Currently watching the #AustralianOpen? 🎾 You might have witnessed how Aryna Sabalenka breezed through the semi-finals and is about to play in the Women's Singles finals on January 25. But first things first: today it's "game, set, match" for our collaborative campaign with Aryna and Nike, as she serves up victories in the iconic Nike Swoosh Bra. This collaboration is all about empowering women to find their ultimate fit—combining comfort, confidence, and a snug hold. Let's serve up style and support together to find the right win-win: https://lnkd.in/eiEXNAFn Huge thanks to the Nike team for the amazing collaboration: Margareta Citra Kusumadewi, Adriana de Pasquale, and Simone Tosarini Props to everyone involved: Lead Creative Project Manager: Kate Chivers Creative Project Management: Jenny Boers, Sofia Borra Media: Jean Pierre Abou Antoun Partner Management: Dima Khatib, Gabriele Freguja Category Management: Jara Ibrahim, Sophie Bourgeois Creative production: zStudios Creative Director: Luke Atcheson Creative Production: Jared Harrell, Joseph Timbs Copywriting: Natasha Polianichko Photographer: Josie Hall Stylist: Saskia Schmidt #ZMScampaign #Nike

2024 has come to a close, and we can't help but reflect on the incredible milestones we achieved together: ✨ 2,400+ amazing brands joined forces with us. ✨ 26,000+ campaigns realized, showcasing standout creativity—check out some highlight campaigns below! ✨ Reaching 86.4 million attributed viewable impressions daily, driving unmatched impact. But this is just the beginning. As we step into 2025, we’re more driven than ever to transform the retail media industry and shape marketing into customer-centricity. Joanna Rogers, who just took over the SVP role for ZMS, is here to help us with this: "I’m genuinely excited about the opportunity we have to innovate in retail media and work with our partners across all our propositions to turn our advertising capabilities into their success on Zalando." #retailmedia #campaignhighlights #showreel

As we wrap up another incredible year, we're filled with gratitude for the connections, creativity, and collaboration that have shaped 2024. Let’s take a moment to celebrate wins, big and small, and look ahead to the opportunities the new year will bring. Wishing everyone a joyful holiday season and a bright, inspiring start to 2025! 🌟 #HolidaySeason