&Co. / NoA

Campaign of the Year! The Funeral of Vejle Fjord has been named Denmark’s Best Campaign of 2024 by Dansk Markedsføring (Danish Marketing Association). We’re proud and grateful, especially to Greenpeace, Danmarks Sportsfiskerforbund, priest Sarah Dedieu, and everyone who helped turn this odd funeral into a movement for change. Some of the best result, arranged with careful strategic intent: ☠️ 148,484,569 campaign reach via Danish press coverage ☠️ 40,100,000 DKK in earned media value, delivering a ROMI of 133,567% ☠️ 338% increased press coverage about “oxygen depletion” ☠️ 39M DKK allocated to urgently restore Vejle Fjord ☠️ 40B DKK and new policy regulations to reduce oxygen depletion and restore sea life (as part of Den Grønne Trepart) ☠️ 1 feature in Bezzerwizzer’s 2024 edition in the question about the Danish shores Full article AND correct Bezzerwizzer answer in the comments

How much space is a 110 kg pig entitled to? The answer is 0.65 m² … exactly the same size as a digital billboard ad. That’s the brutal truth (and idea) behind our new campaign for Dyrenes Beskyttelse. To expose the extreme conditions in conventional pig farming, we turned digital billboards across the country into pig cages. For the sake of animal welfare, the pigs are AI-generated. The reality, however, is all too real. Big thanks to Anders Morgenthaler, the AI experts at USE Agency, and Ocean Outdoor Denmark for helping bring this to life. And most importantly, thank you to Dyrenes Beskyttelse for fighting for animal welfare every single day. We hope this campaign makes Danes reflect on just how little space pigs are given. Especially the next time they see a cheap pork roast on a similar screen.

Stop. The 5th edition of Structuring Information: Communication and Campaign Planning just dropped. Hard. Critics are calling it "long-awaited." "Culture-shifting." "A book." Also, we’re in it. Not once. Not twice. Three times. Coincidence? Unlikely. Brilliance? Obviously. Cool to have clients like LAKRIDS BY BÜLOW, Rådet for Sikker Trafik, and Greenpeace – the kind that make work worth writing about. Like this post, and we’ll see what we can do about getting you into the 6th edition. No promises. But also… no not promises.

Can a campaign raise the voter turnout in Europe? For the second time in a row, we’ve had the privilege of working with the European Parliament on the European Elections. The results of the 2024 campaign have just been released for publication, and we couldn’t be prouder: ·   40 % of Europeans recall the campaign  ·   45% higher voting turn out for those who recall the campaign ·   29% say the campaign impacted their decision to vote ·   48% talked about the campaign with relatives and friends ·   +1051 editorial mentions ·   339M completed views ·   64% view-through rate ·  The hero movie was broadcasted/aired for free 22,137 times across 397 channels, which is a +235% increase compared to 6600 airings for EE19.   Contact Trine Aagaard Eisinger (trine@andco.dk) to book a meeting for a presentation on our work with the European Elections specifically – and civic engagement in general.   You can also check out the full case right here: https://lnkd.in/dMMPdyBR …or read much more about the work and results in Susanne Ingemann Terney's (Dansk Markedsføring) longread article on the campaign (link in comments).

Every second counts when someone suffers a cardiac arrest. Since 2017, TrygFonden has organized the Hjerteløber initiative, in which volunteers run for defibrillators in case of cardiac arrest, providing speedy assistance to those in need. The 2025 communication task is twofold: The campaign needs to create a sense of security and increase awareness of Hjerteløbere. The solution was found in interviews with Hjerteløbere, who shared that when the alarm sounds, there’s no time to consider what to do or who they are helping. They already know what to do, and they would do it for anyone. In other words, it doesn’t matter who it is. Because when someone’s heart stops, we are all connected. Great thanks to director Naghmeh Pour - new—land, media agency Orchestra and of course TrygFonden for trusting us with this important project. And finally, a heartfelt thanks to the many Hjerteløbere who ensure that every second counts. And to the Hjerteløbere who took part in the campaign film, both by running and lending their voices.

POV: You just started a new job and people at random are already giving you unsolicited advice on what to do. 10/10 not nice. Unless it’s coming from a good place, and not that annoying know-it-all place. King of rock and senior royalist at &Co. (he does some pretty punchy strategy too), Søren Langkjer Ravn, shares some unsolicited advice coming from a really good place to the newly appointed Director of Communications for the Danish Royal Family, Nina Z. Munch-Perrin. In short, his advice is: Don’t kill The Royal Warrant (Kongelig Hofleverandør), reinvent it! Dating back to medieval times, it holds a very special marketing value to Danish brands. But in December 2029, it will be discontinued. For good. If you ask Søren (sr@andco.dk), it’s a tradition deserving reinvention, not retirement. And we’re right behind him on that - and more than happy to help out. Check out the full argument on Børsen (or below): https://lnkd.in/dKn8sGKz

This is that awkward LinkedIn post where we try to be humble about not-at-all humble results. And now, already, trying is over... ’Cause we’re over the moon proud of the unbelievable results created together with Lex - Danmarks Nationalleksikon in the first burst of the campaign “Slå op med…“: From 17% to 31% in aided brand awareness! Last year, Lex came to us with ambitious goals for increasing brand awareness around Denmark’s national encyclopedia. Together, we then decided to aim for no less than 60% brand awareness within just 3 years. So, reaching 31% within the very first burst alone is pretty much through the roof, to be honest. Curious about the exact formula behind? Reach out to our Account Director Thomas Christenson (tc@andco.dk) for more insights. Perhaps you’re just curious as to how we've continued this Lex awareness journey? You should be, ’cause it sure has taken an interesting turn. Read more on that on Dansk Markedsføring, where Emil Nørlund has written a piece on the just announced Lex Social Media break up. Article in comments. Thank you for including us in this project, Ole Mølgaard, Erik Henz Kjeldsen, David de la Puente Kristiansen og Marie Bilde Rasmussen. And a big shout-out to our colleagues in NoA Connect and Bold Scandinavia / NoA for being part of these incredible results, too.

How do you raise brand awareness in a social media reality, if using only independent, national media as your communications platform? Lex - Danmarks Nationalleksikon, Denmark's national encyclopedia, is the antidote to fake news. And paying platforms that foster exactly that, fake news, no longer seemed ethical. So, Lex is now exploring how to navigate differently. Is your curiosity spiked? Ours sure is, as we explore the creative and strategic possibilities together. This is the first stab launched across Danish newspapers this Sunday:  

We’re hitting the ground running in 2025. Arms waving and hearts racing. It’s just been revealed that 993 marketing executives have ranked us Agency of the Year in the nationwide MyImage survey. For the 5th year straight, no less. Frankly, we’re gobsmacked. And ecstatically screaming. At the same time - is that even physically possible? We’re charting new emotional territory here, people. A massive thank you to our brilliant clients, collaborators, and competitors for keeping us sharp and on our toes. If this is how we’re starting, we can’t wait to see where the rest of 2025 takes us. This is us all dressed up and happy, by the way. Today’s dress code might not match, but the mood sure does.

Kids!!! Get ready to slap on your space helmets and blast off into worlds of imagination. HULiGENNEM is here: Denmark’s new public service sound universe for kids aged 3–13. Podcasts, drama, morning live shows, wild adventures – all built to fuel tiny imaginations and crush brain rot content. No ads. No algorithms. Just pure audio magic. Free of commercial interests and free for all kids to enjoy (grown-ups are welcome too). Big thanks to Aller Media Denmark and Heartbeats.dk for creating HULiGENNEM, and to FERN. for ditching gravity and exploring galactic corners with us in this launch film. Link to website/app in comments. And then it’s your turn: Press play. Forget the screen. Merry Christmas