Agreena

'The time to act is now' 🌱 Boston Consulting Group (BCG) have published a new article exploring the importance of soil, and its benefits to us all. We're featured as an innovator leveraging global carbon markets to finance the farmer transition to sustainable practices, highlighting the importance of our work in scaling regenerative agriculture across Europe. As the foundation of our food system, healthy soil is more than important - it's crucial. Our growing community of sustainability leaders recognise this, and are harnessing the power of regenerative agriculture to create a more resilient, equitable, and sustainable food system for all. Thanks to Peter Jonathan Jameson, Søren Skovgård Møller and Mikkel Pedersen for including us! 🚀

‘There is more life in a teaspoon of soil than humans on earth.’ 🪱 As sponsors of Somerset House's Soil exhibition, we were delighted to host a breakfast event at the historic setting, uniting farmers and corporates in celebration of the world under our feet. Alongside presentations from our CCO Frederik Aagaard, Deputy Director at Somerset House Trust Diana Spiegelberg, and Claire Catterall, the exhibition’s curator, guests heard from regenerative farmers Fraser Bush and Thomas Gent. Their insightful talk gave leaders from Barclays, Sainsbury's, GAIL's and many more a glimpse into the tangible impact of soil carbon investment. To hear more from Thomas, read ‘A farmer’s take on the Soil exhibition’ blog, on our website.👇 https://lnkd.in/dZb7Mj3z #RegenerativeAgriculture #SoilCarbon #CarbonCredits

In a high-integrity soil carbon project, data verification is crucial.📍 And with a 0% tolerance for overlap, field boundary detection is no exception. To ensure accurate field data and calculations, overlapping field boundaries — where newly added boundaries overlap with other fields in our programme — must be caught and corrected. This technical process is one of many that Katja Ravn van Overeem, Programme Analyst, Blayne Lees, Engineering Manager, and Ben Smith, Programme Data Lead, have pioneered. In their co-authored article, the trio reveal some of the processes that made AgreenaCarbon become the first agricultural cropland project to be registered under Verra’s VCS. Read the second blog in the ‘From credit to credibility’ series on our website.👇 https://lnkd.in/dFvenW6e #RegenerativeAgriculture #StandardsMatter #SoilCarbon

In early 2025, AgreenaCarbon project was officially registered under Verra’s Verified Carbon Standard! Valentine Ganseman, Head of Farmer Commercial at Agreena, shared insights on their mission. 𝐐 How did this initiative come about, and what are your long-term objectives? 𝐀 Our mission is to accelerate the transition to regenerative agriculture by financially empowering farmers and supporting corporate sustainability efforts. With nearly half of the world’s land dedicated to farming, shifting to climate-positive practices is essential for reducing emissions and preserving biodiversity. Our vision is to drive change at a scale visible from space, ensuring a more sustainable and resilient food system. 𝐐 How does AgreenaCarbon work, and what services does it offer to farmers? 𝐀 We help farmers adopt regenerative practices while generating high-quality carbon credits. Operating in 20+ countries, we support 2,300+ farmers across 4.5 million hectares. Farmers earn rewards for practices like no-till farming, organic fertilization, and cover cropping, with verified carbon reductions converted into credits. 𝐐 What types of clients can benefit from Agreena’s services? 𝐀 Agreena serves farmers, corporations, and financial institutions. Agri-food businesses leverage our program to reduce Scope 3 emissions, while companies outside the sector invest in certified carbon credits to meet sustainability targets. Financial institutions also collaborate with us to support the long-term resilience of agricultural businesses. 𝐐 What does Verra certification mean for Agreena’s trust and credibility in the carbon market? 𝐀 Becoming the first large-scale agricultural cropland project registered under Verra’s VM0042 methodology is a major milestone for us. This certification ensures the credibility and scientific integrity of the carbon credits generated through AgreenaCarbon. Farmers gain a reliable revenue stream, and companies can invest with confidence in verified, European carbon credits. 𝐐 How does Agreena obtain Verra certification, and what challenges were overcome? 𝐀 Achieving Verra certification required years of rigorous assessment, independent audits, and compliance with strict carbon crediting standards. As pioneers in agricultural carbon credits, we navigated complex documentation and verification processes to ensure transparency and credibility at every step. 𝐐 How does Verra certification set Agreena’s carbon credits apart, and benefit clients? 𝐀 Verra certification guarantees that Agreena’s carbon credits meet the highest global standards. For farmers, this means financial security in adopting regenerative practices. For corporations, it provides a trusted solution for emissions reduction. This certification strengthens confidence in the voluntary carbon market and accelerates the shift toward sustainable agriculture. Congratulations, Agreena, and thank you, Valentine, for sharing this story with us ! #DFA #DanishFarmersAbroad

How can we calculate soil carbon change — and make sure it’s accurate? At the 2nd European Carbon Farming Summit, organised by Project Credible, the Agreena team led discussions including this very question, uniting to share knowledge around the Carbon Removal Certification Framework (CRCF). Representing Agreena were Karolina Kenney, Senior Standards Specialist, Marcos Alves, Programme Modelling Lead, and Roberta McDonald, Head of Programme, who attended alongside global policymakers, project developers, NGOs, and researchers. Leading a session with Seqana and Space4Good, Karolina explored MRV challenges from a project implementation perspective, concluding with a breakout session defining improvements for four key recommendations for the CRCF. Marcos’ keynote presentation drew in a 200 person audience, all keen to learn about our practical approach to measuring and verifying soil carbon changes on farms, using a mix of farm data, scientific research, satellite images, and regional stats at a field level. Aligning to Verra's VM0042 methodology, Marcos shared how our AgreenaCarbon Project has turned a complex challenge into a clear, data-driven process that meets high standards and makes a real impact in regenerative agriculture across 20 countries. It’s always a pleasure to see such positivity and excitement surrounding our work leading the regenerative revolution, and this important summit was no exception. As our momentum continues to grow, we’re committed to staying rooted - in standards and in soil. 🌱 #RegenerativeAgriculture #CarbonFarmingSummit #CarbonFarming

'We often think about what we eat, but rarely what our food eats.' 🪱 Soil was a hot topic at Landed, Founders Forum Group's first event fully dedicated to nature, with Simon Haldrup, CEO, and Kanika Chandaria, Head of Global MarComms, representing Agreena on a diverse guestlist ranging from indigenous representatives to scientists. Speaking on the main stage, Simon explored the role of tech in scaling knowledge and creating measurable impact for the regenerative revolution, alongside Wildfarmed's George Lamb, regen agriculture advocate Sarah Langford and Savills' Nicky Wightman. Read Kanika’s reflections from Landed, Regenerating nature through food and fibre, on our website.👇 https://lnkd.in/dN4YGc25 #RegenerativeAgriculture #Landed2025 #WhereTheFutureUnfolds

Roberta McDonald leads the team that saw our soil carbon project become the first agricultural cropland project in the world to secure registration under Verra’s VCS VM0042 methodology. Today and everyday, we champion her and all the women who are leading the regenerative revolution. ‘This is not the time for incremental change — it is the time for transformation.’ - UN Women #InternationalWomensDay #IWD2025 #ForALLWomenAndGirls

With innovative climate solutions in high demand, soil's role as a carbon sink is crucial. Join us on 27 March at 3pm CET for a live webinar to learn more. You’ll dig deeper into: 🪱 The vital role of soil in carbon sequestration 🔬 Agreena's methodology for measuring and verifying soil carbon 🔎 Details of our Soil Organic Carbon (SoC) models Host Thomas Gent, Regenerative Agriculture Lead and farmer, will be joined by our in-house experts Dr Marcos Alves, Programme Modelling Lead, and Dr Petros Georgiadis, Programme Science Lead, to break down this complex topic. Ready to learn how to measure and verify soil carbon sequestration? Register now 👇 https://lnkd.in/d6hze8AT #RegenerativeAgriculture #SoilCarbon #ClimateAction

Presenting… the 2025 Agreena reading list. 🌱 In honour of #WorldBookDay, our team have shared the books that inspire them on a daily basis, working at the forefront of the regenerative revolution. The One Hundred Circle Farm by Emmet Gowin ‘A very visual reminder of how much land agriculture takes place on, how thoroughly we have changed the land from its historic use, and the huge potential improved agricultural practices has toward sequestering carbon and generally improving both the immediate and wider environment.’ Recommended by Andrew Manderson, Statistician A Sting in the Tale by Dave Goulson ’For anyone that would like to know more about bumblebees, you follow the author’s research adventure into the life of bumblebees and his aim to save some of the rare bumblebee species.’ Recommended by Katja Ravn van Overeem, Programme Analyst The Salt Path by Raynor Winn ’A great reminder of just how precarious the finances of small farms can be, as well as the healing joy to be found in nature.’ Recommended by Iso Neville, MarComms Manager Farmageddon by Philip Lymbery ’As someone who grew up in agriculture, this was a real eye-opener to the world of intensive animal agriculture and its impact.’ Recommended by Camilla Hayselden-Ashby, Head of Product, fieldmargin The History of Bees by Maja Lunde ’In a super impactful way, it shows what happens to the world when all the bees die.’ Recommended by Sarah Grande-Hill, Marketing Manager Éloge du ver de terre by Christophe Gatineau ’A French book that gives tonnes of info about why the common worm is so important and how it should be used within agriculture’ Recommended by Valentine Ganseman, Co-Head of Farmer Commercial The Future We Choose by Christiana Figueres and Tom Rivett-Carnac ’An inspiring climate read, which is partly the story of the Paris Agreement, partly about mindset/actions to be optimistic in the face of climate change.’ Recommended by James Cobb-Walsh, Staff Engineer, Machine Learning Entangled Life by Merlin Sheldrake ’Highlights the role of fungi in planetary evolution and life on earth as we know it today. Truly mindblowing read bringing to life how fungi forms relationships with plants and other organisms to build a vast communication network that underpins our ecosystems.’ Recommended by Kanika Chandaria, Head of MarComms The Value of a Whale by Adrienne Buller ’It’s quite an eye-opener in terms of the limitations of a market driven approach to fixing the climate.’ Recommended by James Cuddy, Senior Product Designer Ravenous by Henry Dimbleby ’A great book about how the food system affects and changes our health.’ Recommended by Thomas Gent, Regenerative Agriculture Lead What titles would you add? Let us know!👇 #RegenerativeAgriculture #WBD #BookRecommendations

Agreena recently became the first large-scale agricultural cropland project to be registered under Verra’s VM0042 methodology, a significant breakthrough. Agreena helps farmers profitably transition to regenerative practices—turning agriculture into a powerful carbon sink while strengthening farm economics. By leveraging AI, satellite imagery, and advanced verification technology, they ensure accuracy, traceability, and large-scale adoption of sustainable farming methods. So why did we back Agreena, and why are we so excited about their journey? Their farmer-first approach, strong technology, and ability to navigate the agricultural ecosystem make them uniquely positioned to scale regenerative agriculture. With 4.5M hectares onboarded across 20 European markets, read more about why we believe Agreena is leading the way in transforming the food system. Article is linked in the comments section below. Cc. Simon Haldrup Julie Karl Skovgaard Tatiana Shalalvand Anna Adlarson