Great write-up on our latest collab with Paris Hilton by our friends over at OK COOL cc Jolyon Varley
The most ICONIC juice brand collaboration of 2024? Joe & The Juice 🤝 Paris Hilton A legendary brand 🤝 an icon But Paris isn’t the only one catching the wellness wave. Hailey Bieber. Nick Kyrgios. Alix Earle They’re all jumping on board with juice brands that GET the new wellness zeitgeist. Why? Because wellness is no longer niche. It’s cool. And these juices – aspirational. A statement of wellness, luxury, and a life lived well. With Paris Hilton’s upcoming album drop, this is more than perfect timing. It’s strategic genius. We love to see a brand tap into the cultural moment 👏 Big up our friends at Joe & The Juice 💐 Whatcha think? Is wellness the new status symbol? ↓ ♻️ Repost to share with your network. __ 👋 I’m Jolyon, co-founder of OK COOL, strategic and creative partners to the hottest brands on the planet. I drop insights like this every day at 7:30am EST 🔔