VILA

Introducing our Autumn 2024 Campaign: A Balancing Act With autumn’s arrival, layering becomes an art form as the temperature dips - think versatile jackets, from structured blazers to plush teddy coats. Tailored knit dresses, skirts, and shirts lay the groundwork in muted tonal colours. Feminine details - like ruffles, form-fitting silhouettes, and intricate designs - bring a refined touch to each piece, while leather accents add just the right amount of edge. Denim blues are woven into the collection, offering top-to-toe looks or accents that balance casual ease with a polished finish. Reflective and dreamy, the collection captures the essence of autumn’s soft, golden light. Embrace the season’s change with pieces that bring style, warmth, and a sense of quiet confidence to every moment. Experience our new campaign now on vila.com #fashion #autumn #campaign #VILA

VILA Welcomes NOISY MAY We are thrilled to announce that NOISY MAY is joining forces with VILA. This exciting collaboration will unite two powerful fashion brands under the leadership of Simon Khong Harbjerg, Brand Director of VILA since 2019 and now NOISY MAY. This strategic collaboration will leverage the combined expertise of both brands, while preserving their unique identities as both will continue to operate as independent brands. Once our expanded office is completed, the plan is to relocate NOISY MAY to Stilling, creating a powerful brand-house synergy. “We are truly excited about the potential this holds for both NOISY MAY and VILA. Our goal is to strengthen both brands by combining our resources and expertise. NOISY MAY is a brand with a tremendous potential, and together with the great team there, I am beyond confident that we are set to achieve great things together," says Simon Khong Harbjerg. We are excited to embark on this journey with NOISY MAY and look forward to what the future holds for both brands. Check out the renderings of the stunning future HQ for both VILA and NOISY MAY.   #VILA #newoffice #growth

SAY HELLO TO THE TALENT CLASS OF 2024 🚀   In VILA, we believe in nurturing exceptional talent. That's why every year, we embark on a journey with a group of 6 driven employees from different departments, fostering their growth and understanding of our business.   So far, their journey has included strengthening their collaboration through diverse educational modules, meeting with 3 suppliers and witnessing our production firsthand in Turkey, as well as connecting with our global sourcing team in Istanbul.   "The program has already had a significant impact on my daily work. I'm asking better questions, offering more valuable insights, and contributing more meaningfully than before. This program is proving to be an invaluable resource for my professional development," says Irina Marinova, Pattern Designer in VILA.   We believe in investing in our employees, empowering them to reach their full potential and contribute to VILA's success. This year's talent class is off to a great start! 💪   #VILA #development #talent 

Find Your Forever Denim in VILA Denim is more than just a fabric; it’s a lifestyle. Celebrated for its lasting quality and distinctive feel, denim transforms with every wear, becoming softer and more unique. Its washes bring the material to life, making denim cooler and comfier over time. Whether distressed or fresh off the rack, the fit, feel, and wash of denim create an unbeatable vibe, making it a timeless, versatile, and effortlessly stylish must-have that offers endless ways to elevate your look. Experience our Denim Campaign in stores and on www.vila.com now.  #fashion #denim #campaign #VILA

VILA Celebrates Health Week At VILA, investing in the health and wellbeing of our colleagues is an ongoing priority. Last week's BESTSELLER Health Week provided another opportunity to celebrate this commitment through a variety of engaging activities. From energizing outdoor workouts with Okkels Health Consulting and mindful yoga sessions to empowering workshops and brainfood, the week reinforced our dedication to creating a supportive and healthy work environment. The week provided the perfect opportunity for employees to prioritize self-care.  #VILA #BESTSELLER #Wellbeing #Community

Congratulations are in order 🎓🌠 Two years of dedication, hard work, and new learnings recently culminated in a joyous graduation ceremony for our talented apprentices at the BESTSELLER Aarhus office. The event was filled with inspiring speeches, delicious food, music, and celebratory flowers. Among the graduates was Nanna Hyllested Winther, now buying assistant for ROUGE EDIT, who was nominated for the Apprentice of the Year award. She shares her experience: "My apprenticeship at VILA has been an incredible journey, both professionally and personally. Filled with new experiences, challenges, and amazing colleagues, I'm incredibly grateful to be part of the VILA family. Graduation was the perfect ending to this wild journey, even though I didn't win the award." Emilie Hvitfeldt Nedergaard, now buying assistant in NOOS, agrees on the sentiment and elaborates: "Reaching this milestone feels fantastic. The trust and opportunities to grow given by my team, coach, and colleagues are greatly appreciated. I will always value the unique culture that VILA presents." Congratulations to all our apprentices! We are excited to see what the future holds for all of you. #apprenticeship #career #vila 

VILA SUMMER PARTY Last week, VILA HQ marked the end of one financial year and kicked off another with an unforgettable summer party. The day began with an inspiring presentation from our Brand Director, Simon Khong Harbjerg, who laid out the exciting strategy for the year ahead. Following Simon's presentation, we dove into a series of VILA-inspired team building activities. Divided into groups representing the diverse nationalities within VILA, we collaborated, competed, and most importantly, had a lot of fun. Before the day culminated in a thrilling rib boat ride for the 6 winning teams, URO filled the air with an amazing set of acoustic songs and as the sun began to set, Johnson took the stage, setting the tone for the evening's festivities. It was a day and night filled with laughter, music, and memories that will last throughout the year. Here's to an exciting future ahead! 🚀 #teambuilding #colleagues #VILA

ROUGE EDIT LAUNCH During Copenhagen Fashion Week, we had the pleasure of officially launching our brand, ROUGE EDIT. We invited a global audience of press, buyers, and influencers to join us for a showcase in the heart of the city. The event was filled with the tunes of a talented harp player and the creative energy of local embroiderers, who customized our signature tote bags for the guests. "We were thrilled to receive a lot of positive feedback and especially to hear how people connected with our brand universe," says Melissa Bech, Head of Brand Development at ROUGE EDIT. "This, along with the turnout of influential international fashion media outlets and influencers, makes us confident and excited for the future of ROUGE EDIT." Follow the journey of ROUGE EDIT on rougeedit.com and on Instagram: @rougeedit_ #fashion #cphfw #rougeedit

Thank you to everyone who joined us at CIFF · Copenhagen International Fashion Fair during Copenhagen Fashion Week, where we recently showcased our latest collections for both VILA and ROUGE EDIT.    While we are no strangers to CPHFW, this was our first time being a part of CIFF, and we are very happy with the buzz and positive response our brands received. It was great to connect with both familiar and new faces, and we very much enjoyed the opportunity to share our collections with you. A big thank you for all the support and to everyone who made the week a huge success. We are very excited for the future and our continued journey ahead.   #CPHFW #VILA #fashion

Introducing our Pre Autumn '24 Campaign: Working Wardrobe Time for clever layering with our latest autumn arrivals. Introducing a new range of working pieces, perfectly cut to redefine your everyday silhouettes. Embrace the city with a soft knit dress, light jacket, or a classic shirt - perfect for staying chic and casual wherever your day takes you. Effortless style, endless possibilities. From a trusty blazer and tailored two-piece set to timeless denim and a nine-to-five knit dress, these forever pieces offer endless versatility. Wear them together for an effortless, professional look, or mix and match with more casual items for a relaxed yet refined off-hours aesthetic. Invest in your working wardrobe this autumn and step into a season of confidence and comfort. Experience our new campaign now on www.vila.com #fashion #preautumn #campaign #VILA