Athletic Affair connects people, brands and collectives around sport. Together, we curate and develop projects to have a better impact on our planet and society. We create creative marketing campaigns to develop projects and increase brand awareness. A network to inspire the community, creating events and content with digital audience and physical presence, ‘based in Girona’
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Girona, ES
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We are proud to announce our participation in the Roc d'Azur bike show, taking place from October 11 to 13 in Fréjus, France. As one of the world’s premier off-road events, it’s the perfect setting to showcase the latest innovations from our Trail product family—Metal—designed specifically for MTB enthusiasts who demand reliability and performance on the most challenging terrains. Looking forward to connecting in the wonderful Côte d'Azur!
Monday Break - Issue 101 What an incredible weekend we've just had! Check out our latest updates, and here's to an amazing week ahead! :) Gravel Worlds Done and Dusted! What an incredible time we had in Leuven, immersing ourselves in the Gravel Worlds atmosphere and continuing our mission to support the gravel community at the races. It wasn’t our usual format of gravel races, but being there on the ground to witness the excitement and passion firsthand was truly special. Both the men’s and women’s races were lightning fast, with Flanders pulling out all the stops to ensure the riders had the support they needed. * Inside the Classified Team * Exploring Flanders * New World Record for Lachlan Morton * Nice Côte d’Azur by UTMB 2024: Dauwalter wins AGAIN – and second OVERALL * Behind the scenes at Fizik Tap to read it :) https://lnkd.in/dGi7UdT3
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Founder | Sports Marketing Expert | Passionate About Building Innovative Brands and Unique Customer Experiences
📍 Leuven 🌈 Excited to be here for the Gravel Worlds, discovering new corners of one of my favorite cycling regions in the world. Fantasy Gravel is proud to support the riders once again, helping grow the fanbase for gravel racing and raising awareness for the incredible athletes. Keep an eye out for us around the race course, and don’t forget to play on the Fantasy Gravel app! 📲 A big thanks to Toerisme Vlaanderen - VISITFLANDERS for having us.
Monday Break - Issue 100 We hit our 100th Monday Break, thanks for being with us. 100 Monday Breaks - THANKS We’ve reached an amazing milestone—100 Monday Break newsletters—and it wouldn’t have been possible without you! From innovative campaigns to growing industry trends, we’ve shared incredible moments together. As we look ahead, expect more inspiring stories, breakthrough news, and exciting projects on the horizon. * ALBA Optics and PEdALED special-edition * Running is having a resurgence * UN1TY - The essential Cold25 collection by Gobik * Chat with Badlands 2024 Winner Alex Martinez Have a look! 👇 https://lnkd.in/dgXq-FrE
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Monday Break - Issue 99 Hangover vibes linger at Casa Athletic after an action-packed weekend of cycling in Girona. From the bustling Gobik IA-photo booth at Sea Otter (hands down the most popular spot!) to hosting lively gatherings at Casa Athletic, we’ve once again proven why Girona is the ultimate cycling hub. * SeaOtter Europe * Fantasy Gravel * Ben Shelton is the tennis world’s fiery, fashionable new star * ŌURA has acquired metabolic health startup Veri * 20 Years of Rapha * Brands And Athletes At UTMB Don't miss it! https://lnkd.in/dV6tnQDp
Monday Break - Issue 99 Hangover vibes linger at Casa Athletic after an action-packed weekend of cycling in Girona. From the bustling Gobik IA-photo booth at Sea Otter (hands down the most popular spot!) to hosting lively gatherings at Casa Athletic, we’ve once again proven why Girona is the ultimate cycling hub. * SeaOtter Europe * Fantasy Gravel * Ben Shelton is the tennis world’s fiery, fashionable new star * ŌURA has acquired metabolic health startup Veri * 20 Years of Rapha * Brands And Athletes At UTMB Don't miss it! https://lnkd.in/dV6tnQDp
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This week, we'll be back in Girona, one of the most important cycling hubs in Europe, to attend the Sea Otter Europe bike show from September 20th to 22nd. Come visit us in the Pink Area, booth number P59, to see firsthand our Sharq, Metal Carbon, and many other wheel models. See you in Costa Brava!
Proud 👀🤭🫶🏻
🚴♂️ A couple of weeks ago, we were thrilled to attend the Badlands Ultracycling event in Spain! To celebrate, we created custom Pack Cycle Caps for all the riders, each featuring a personalized touch with their bib number. Once a year, riders from around the world gather for a common start to complete a 725 km route with a 15,000 m altitude gain, completely unsupported. 🌍💪 ··· 🚴♂️ Hace unas semanas, ¡tuvimos la oportunidad de asistir al evento Badlands en España! Para celebrarlo, creamos unas gorras personalizadas para todos/as los/las ciclistas, cada una con un toque muy especial: su número de dorsal. Una vez al año, ciclistas de todo el mundo se reúnen para una salida en común y así completar una ruta de 725 km con un desnivel de 15.000 m, de forma completamente autosuficiente. 🌍💪 ··· 🚴♂️ Fa unes setmanes, vam tenir l'oportunitat d'assistir a l'esdeveniment Badlands a Espanya! Per celebrar-ho, vam crear unes gorres personalitzades per a tots/es els/les ciclistes, cadascuna amb un toc molt especial: el seu número de dorsal. Un cop l'any, ciclistes de tot el món es reuneixen per a una sortida en comú i així completar una ruta de 725 km amb un desnivell de 15.000 m, de manera completament autosuficient. 🌍💪
Monday Break - Issue 98 From Italian Bike Festival to SeaOtter....welcome to Girona! * Italian Bike Festival * SeaOtter Girona * VOLATA x Juan Antonio Flecha Giannoni * Fulcrum Wheels Film Festival * 3T Bike Recovery Ride Don't miss anything! https://lnkd.in/dRgUWy8r
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Founder | Sports Marketing Expert | Passionate About Building Innovative Brands and Unique Customer Experiences
🚀 Reimagining Fashion & Cycling with AI – Behind Gobik's Immersive Unity Cold25 Advance Launch in London Thrilled to share a glimpse behind the scenes of Gobik’s Unity Cold25 Advanced Season launch in London by Athletic Affair 💻 We took experiential marketing to the next level with an AI-powered photobooth at Coal Drops Yard, combining cycling fashion with immersive tech. 👯 Visitors explored our new collection, watching their streetwear transform into dynamic action shots—and walked away with personalized keepsakes. 🙌 The best part? The vibe from our community, with special thanks to Juan Antonio Flecha and VIA Atelier for the unforgettable social ride. 🚴♀️ Proud to bring this vision to life! Link for the full video campaign in the comments, don't miss it!